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Tuesday, January 26, 2010


Creating and Managing Effective Teams
with David Muraco

We spend so much time trying to find just the right person to fit our organization. We go through thousands of applications, then after weeding through them we make hundreds of calls trying to set up interviews. Then we do one, two sometimes three interviews just to see if we have that perfect one to fill this role in our organization. We do all that and then what happens, they fail miserably. At first glance most people will read that and say their is a flaw in the hiring process. The truth is their is a huge gigantic flaw in their training process. Most organization spend so much time looking for the right person that more times then not they find them. The reason they don't work out is because they do not have any system in place for training. They don't ensure that employee is on the road to success, they enable that person to at best below average.

Take a company looking to add to their sales force. Their objective would be to hire the very best. So they do all the work to try and hire that person and if they are successful what do they do next? Let him go do his thing his way and then all of a sudden after a fast start he falls off dramatically. They call a meeting and ask why? He makes up a lame excuse and off he goes to sell some more. With in 3 to 6 months if in fact he is still there, production is minimal and if their is a salary attached then, no production at all. Then the company will make one last ditch effort to try and motivate that person but it is to late and next thing you know he stops showing up at all. What do the owners or the individuals say who hired him? Wow I didn't see that coming I thought he was going to be the one.

The truth is he was, if he was trained in a system set up by your organization where he could learn and grow. Every organization I have worked with wants to blame the people they hire instead of taking a look in the mirror and seeing that maybe it is them. How does this pertain to you and your organization? Look at where you are missing the mark and I guarantee that 9 times out of 10 it is because there is not a system in place to maximize the potential of your work force. We all want to label systems to making people act like robots. The reality is that more people have greater success following a system then ever doing it on their own. I encourage you to make the adjustments necessary to empower your team. Think of would the benefits would be to your team to train a good person once and what them grow. Or if you want to continue to get the same results,you can hire 10 people just to see them fail. The choice is yours.

Remember be positive, be real and live your life In The Zone.

For more information, please visit David's TNNW Bio.

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The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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