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Membership in TNNWC is free (it's automatic for any subscriber to any TNNWC Publication) and available at our website. When you arrive there, just click on any of the JOIN US or BECOME a MEMBER buttons or links.

Saturday, October 03, 2009

BLUE THING #10: Celebrated Member of the Week

Celebrated Member of the Week
BLUE THING #10: Celebrated Member of the Week


FEIGENSON WINS TWO WEEKS IN A ROW! – If you’re clever, you’ll start investing in coffee futures, although TNNW does not provide investment, financial or tax advice, and this ridiculous frivolous suggestion should not be construed as investment advice.

YOSSI FEIGENSON, a Featured Columnist and TNNW Member who never fails to rise to the occasion, beats OGILVY, MATHER and the rest of the Traditional Dominators in the TNNW Advertising, Marketing and Promotion Innovation Awards™.


Refer a friend, have a coffee on us (with us)

Coffe PictureHere is our offer; and it's very simple. Forward the newsletter to a friend and ask them to subscribe. For each new subscriber a cup of coffee is on us.

As an added bonus, we can even enjoy a cup of coffee together and talk real estate or any other topic we find interesting.

We call that networking.


You can receive a free subscription to the ORB Newsletter at:

http://twitlik.com/ORBNewsletter


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BLUE THING #9: This Week's Top Buzzed Items and Terms

This Week's Top Buzzed Items and Terms
BLUE THING #9: This Week's Top Buzzed Items and Terms

This is a very interesting resource, brought to us courtesy of http://blog.omgili.com :

Did you ever want to know what’s happening on the internet in real-time? “Yes” you say, I use Twitter! Well good for you, I guess we can’t teach you anything new since you already know everything… So go on and don’t read the rest of the post because you are so smart and successful…

OK, you are still here. Good! By now you probably know about the “Search Options” feature Google introduced in May. One of its features is to limit the search results by time frame. By default the available time frames are: Any time, Past year, Past week, Recent results, and Past 24 hours. Past 24 hours is good, but still far away from Real-time. What Google isn’t telling you is that you can search in the past minute and even in the past second. The trick is to change a parameter in the URL that will narrow down the time frames. Let take a look at a simple example:

Search for Barack Obama in the past 24 hours:

http://www.google.com/search?q=barack%20obama&hl=en&output=search&tbs=qdr:d&tbo=1

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BLUE THING #8: Great Websites and Blogs to Explore

Great Websites and Blogs to Explore
BLUE THING #8: Great Websites and Blogs to Explore

Featured this week:
http://www.populair.eu/populair/
http://www.dropsend.com/
http://www.zapoint.com/
http://www.pinkfloyd.co.uk/
http://www.makepovertyhistory.org/
http://www.internet-tips.net/
http://www.whoisd.com/oldestcom.php
http://theGlobalFuturist.blogspot.com


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BLUE THING #7: Most Memorable Quote of the Week

Most Memorable Quote of the Week
BLUE THING #7: Most Memorable Quote of the Week

Brought to you by The National Networker and QuoteActions.

"If you don't like something, change it. If you can't change it, change your attitude."

- Best Selling Author, Maya Angelou



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BLUE THING #6: Featured Deal of the Week

Featured Deal of the Week
BLUE THING #6: Featured Deal of the Week

Coming Soon!

You can submit your company’s greatest corporate coupe or conquest for TNNW’s consideration by writing to info@TheNationalNetworker.com. Again, sadly we are not permitted to accept graft or gifts, so the deal which you present to us should be genuinely worthy of a NEWS RELEASE.


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BLUE THING #5: Featured Company of the Week

Featured Company of the Week
BLUE THING #5: Featured Company of the Week

Coming Soon!

You can submit your company (or another company which you have the courage to admit is superior to yours) for TNNW’s consideration by writing to info@TheNationalNetworker.com. Sadly, we are not permitted to accept graft or gifts, so we’ll need to hear about the actual merit of your suggested Company.


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BLUE THING #4: This Week's Top News Stories

This Week's Top News Stories
BLUE THING #4: This Week's Top News Stories

    Special thanks to Google News.


marketwatch's top stories of the week

MarketWatch - Michelle Donley - ‎19 hours ago‎

By Michelle Donley, marketwatch Stock fell for the week, battered by growing doubt about the strength of the economic recovery. Instead of arguing about how ...

The week's top Personal Finance stories

MarketWatch - ‎3 hours ago‎

By MarketWatch In case you missed them, here are the top 10 Personal Finance stories from MarketWatch for the week of Sept. 28-Oct. 2: In the blogs, ...

FBI's Top Ten News Stories for the Week Ending October 2, 2009

Federal Bureau of Investigation (press release) - ‎Oct 2, 2009‎

A Chicago man alleged to be a “Corona” of the Latin Kings, making him the highest-ranking leader outside of prison and responsible for overseeing the ...

NCAA College Football Top 20 Power Poll

MVN.com - ‎Sep 29, 2009‎

By MVN Top Stories With Week 4 of the 2009 NCAA College Football season now in the books and Week 5 on the way, it's time for a look at NCAA Football Beat's ...

Oregon Daily Emerald

Podcast: Scene Week-in-Review

Oregon Daily Emerald - Dylan Sylwester - ‎10 hours ago‎

Lauren Fox, the Scene desk editor, takes us through the top stories from this week's issue of Scene and a preview of stories from the ...

Last week's 5 most viewed Tribune stories on chicagotribune.com

Chicago Tribune - ‎Sep 27, 2009‎

Two weeks ago, the Bears' new QB stinks it up and dominates the Top 5. Last week, Cutler plays pretty well in leading the Bears past the Steelers (with a ...

Today's 5 Top Stories

msnbc.com - Brian Richards - ‎Oct 1, 2009‎

Xerox (NYSE: XRX) and Abbott Laboratories (NYSE: ABT) announced deals earlier in the week. Now it's Cisco's turn: It will acquire Norwegian ...

BAC

Saturday's Top Stories

13abc.com - ‎4 hours ago‎

The Philippines had been bracing for its second typhoon in a week, but typhoon Parma has taken a turn to the north and is now taking aim at Taiwan. ...

Top 5 Sports Stories

Huffington Post (blog) - ‎Sep 29, 2009‎

With less than a week remaining in the baseball season three of the six divisions have been clinched.

(Yankees and Cardinals the others. ...

Douglas Castle turned (like sour milk) 55 on September 17th, but recent tests reveal that he has not attained any more intelligence. [NO LINKS AVAILABLE AT PRESENT, BUT OUR BOARD IS CONSIDERING CONSTRUCTING A PGA GOLF COURSE]




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BLUE THING #3: Amazing New Facts and Statistics

Amazing New Facts and Statistics
BLUE THING #3: Amazing New Facts and Statistics


A compilation of utterly useless information brought to you by StrangeFacts.com and THE NATIONAL NEWSPICKER™.

Following is a veritable cesspool of trivial items to use in pick-up lines in bars, to fill awkward silences in credit committee meetings, and to forward (via email) to the spam filters of your many friends. Here goes:

Most people dream about 5 times during each 8-hour period of sleep. Based on this number, people have about 1,825 dreams every year.


An average yawn lasts about 6 seconds. At a networking event, the average yawn generally last approximately 5 minutes.


The distance separating two neurons at a synapse is 20-40 nanometers. (1 nanometer is equal to one-billionth of a meter.)


People typically blink about 15 times per minute. If you are awake for 16 hours each day, then you blink approximately 14,400 each day!


Bicycle helmets reduce the risk for head injury by as much as 85% and reduce the risk for brain injury by as much as 88%.


Percentage of total cerebral cortex volume (human): frontal lobe = 41%; temporal lobe = 22%; parietal lobe = 19%; occipital lobe = 18%. People can distinguish between 3,000 and 10,000 different smells. One of them is Rick Itzkowich.


Schizophrenia affects about 1 out of every 100 people. What’s your excuse?


Bees and butterflies can see ultraviolet light, but they seldom use tanning beds or decorate their homes with Jimi Hendrix or Janis Joplin posters.


Each year in the United States, about 200,000 people require hospitalization for head injury and 52,000 people die due to head injuries. Another 1.74 million people have mild traumatic brain injury that requires them to visit a doctor or disables them for at least one day.


Caffeine is on the International Olympic Committee list of prohibited substances. Athletes who test positive for more than 12 micrograms of caffeine per milliliter of urine may be banned from the Olympic Games. This level of caffeine may be reached by drinking 4 or 5 cups of coffee. (Note: Caffeine was removed from the list of prohibited substances in 2004!)


Fevers are controlled by the part of the brain called the hypothalamus. The highest body temperature ever recorded was 115 degrees F (46.1 degrees C.) Body temperatures of 109 degrees F (42.8 degrees C) can be fatal.


There are about 300 million neurons in the octopus brain. (The human brain has about 100 billion neurons.)


The human cerebellum weighs about 150 grams. (Total brain weight is about 1,400 grams.)


Epilepsy affects about 2.5 million people in the US.


The channel catfish has 100,000 taste buds on the outside of its body.


The human hypothalamus weighs about 4 grams.


A giraffe sleeps only two hours each day.


The adult human spinal cord weighs about 35 grams (0.1 lb).


There are about 1,200,000 nerve fibers in each human optic nerve.


The human eyeball is 24.5 mm (~ 1 in) long.


The brain of a cat weighs about 30 grams. (Remember, an adult human brain weighs about 1,400 grams or 3 lb.).






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BLUE THING #2: TNNW Product/Service of the Week

TNNW Product/Service of the Week

Other newsletters would give you only ONE Product/Service of the Week. Some might extend themselves a bit to give you TWO. However, here at The National Networker, we offer you THREE. For those of you who are arithmophiles (a lingovation), this is 300% of what the competition offers. As Andy (“Google Me”) Greider would say – “Underpromise and Overdeliver”.

Here they are:

NEWS RELEASES: The most cost-effective way of immediately reaching a giant audience. Click on http://tnnw1.blogspot.com.

THE NATIONAL NEWSPICKER: Get this gadget now. Get the jump on everything you need to know every day – in 20 minutes. You can pick your friends. You can pick your news. At TNNW, we have done the unthinkable. Click on http://TheNationalNewspickerPage.blogspot.com.

BRUTE FORCE REQUEST: This service is the ultimate BUZZWORKS machine. It becomes available on October 20th. Learn more – Read the Update! This service can energize your brand, internet presence, website traffic, conversion rate and sales.



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BLUE THING #1: TNNW Surveys, Analyses and Findings

TNNW Surveys, Analyses and Findings

This feature is brought to you by The National Networker and Powerfeedback.

Findings From Our Previous Survey

The survey was published in TNNW, on Linked In, various Yahoo! Groups, Facebook, numerous topical blogs and Twitter, and the responses came from a mixture of these media, but principally, and notably from members of Linked In [Note: if you'd like to see this table in a larger typeface, simply click on http://www.mediafire.com/?kzvky0jwtmu for a full page download. You can print the download if you wish]




Brief analysis: Of the respondents, 65.52% thought that you received, or were receiveing sufficient information in order to execute their job functions effectively. The remainder of respondents were equally divided between "No" and "Somewhat." The general impression which we are getting is that a large percentage of the respondent population (approximately one third) are feeling the effects of PDDS. We would like to know your hypotheses for this seeming lack of confidence amongst so many information-inundated people. If you have a theory (or even a plausible hypothesis), just drop us an email at info@TheNationalNetworker.com, being certain to put "SURVEY #2009081" in the subject line of your note. Your input is very important to THE NATIONAL NETWORKER.


This Week's Survey

As a society, we are obsessed with the tastes, preferences, opinions and habits of others. We are fascinated with this crucial information. When survey results are published, everyone wants to see them. Survey results impact our business decisions.

Too few of us realize that by creating and publishing our own carefully-targeted surveys we can actually create trends and behaviors in the manner of a self-fulfilling prophesy, i. e., "If everyone else is starting to buy these, we should buy 'em before the stores run out." Invariably,demand explodes and prices rise.

Please take a quick survey, answering each of the 5 questions with either a) often; b) sometimes, or c) hardly ever.


Thanks in advance for your support and continuing to make our community even stronger and more valuable.

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A NOTE FROM THE CHAIRMAN: Much Ado

If you've been reading us for some time now you will notice that we've been working real hard to make The National Networker your publication of choice and a whole lot more.

Case in point, we have added several new quality writers with exceptional columns for you to read. In fact, this month we add yet another.

Secondly, we've added news from the most respected sources around in a little gadget we call...


As disgusting and childish as The National Newspicker sounds, we've been getting a lot of great comments on it. You can get The National Newspicker by one of the following three ways:
1.) Accessing it from our website: http://www.thenationalnetworker.com - it's on the right hand side
2.)
Clicking on the above logo, or
3.) Going to either and downloading the gadget for your own website/blog...it's Free.

We also have also recently introduced the Blue Things...there are ten of them and they're part of our Intelligence Items for your benefit. In fact the first Blue Thing is TNNW Surveys, Analyses and Findings, and it looks like this...

TNNW Surveys, Analyses and Findings

We have some great, thought provoking questions...in fact this week is just five short multiple choice answers. Click here to take the survey.

We have also been getting results for our members through our News Release Service, giving our members the ability to present their products and services to traditional print media, television, radio and even social media. One such recent success story was with TNNW member ICON Jet, LLC. After a recent television appearance about their plane rentals service, TNNW put their headline in front of over 44,000 places viewed by millions and we're proud to report that a client not only wants to rent one of their planes but actually buy it! Nice ROI.

We have worked similar magic for TNNW member Get Global Edge Technologies Group about being awarded exclusive rights to distribute the new breakthrough Speedlight Pro Kit by Malaysia-based Lightshop Design. If you're a photographer and want a cost-effective way to produce pictures as if you have your own studio, you will definitely want to look these guys up.

To find out what TNNW can do to promote your product or service, email us at info@thenationalnetworker.com or call 888-317-6498. Once again, TNNW is a proud sponsor of The Ultimate Networking Event, put on by my friend, Thomas Carmada. If you happen to be in the Philadelphia Metro Area on October 6th, you do not want to miss this...the event will be held at the Manayunk Brewery in Manayunk, PA. The festivities start at 6:30pm and TNNW Subscribers are eligible for a $5 discount for a limited time by clicking here.

As always, I look forward to Networking with you,



Adam




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BECAUSE I CAN: A World Without Money, Part II

Because I Can with Adam J. Kovitz


“A bank is a place that will lend you money if you can prove that you don't need it.”

- Bob Hope

Michael Moore, in anticipation of his latest documentary Capitalism: A Love Story, was on Larry King recently and stated that capitalism has failed. This got me thinking back to some of my earlier writing this year, in particular A World Without Money back in March. It was a hypothetical thought experiment, looking at what one might would do if they didn’t have Financial Capital. Bottom line of the article…we would leverage what we know (Intellectual Capital) and who we know (Relationship Capital) to provide for our needs.


So this month I return to asking a similar (yet different) hypothetical question…why?


Because I can…the question: What would the world look like if business enterprises stopped accepting money (or anything else) as payment but gave products and services away for free?


Businesses become Not-for-Profit Suppliers and Distributors

If you currently own your own business, breathe deep and don’t panic…remember…this is a hypothetical situation.


If your business gave away its products and/or services for free, there would be several concerns:

1.) How to structure such a business

2.) How to ensure cost of business is covered

3.) How to provide for product/service demand

4.) How to keep good employees


Under such circumstances, the most logical configuration for such an enterprise would be a not-for-profit entity. In this case, companies would not pay taxes (we’ll talk about government impact later) and would have to make sure that demand for products/services were covered by an appropriate operating budget.


The operating budget would cover things like inventory, communications, office supplies, etc. All of these would be provided free of charge from other not-for-profit suppliers. Inventory and supply levels would have to closely match demand for services. Surplus or shortage in inventory may be moved between businesses of similar nature, perhaps by other business entities.


The most effective way of providing for product/service demand may mean a return to the old Main Street days where there were smaller hardware stores and grocery stores in smaller neighborhoods without the current “big box” providers we see today. This would particularly be the case with businesses catering to basic human needs like food, water, shelter and security whereas other services may be more regionalized.


The interesting thing here is that there won’t be need for competition. People who share the same desire to be in the same enterprise yet would normally open up competing business might join forces and combine their own Intellectual and Relationship Capital to provide to the community. Even if such competition existed, it would not last long as:

  1. It would be seen as wasteful
  2. Competitors, if egos allowed, would merge, or
  3. Competitors with the least market share would lose interest, fold and move on to their next enterprise.


So how does one staff such an organization? What incentive does one offer for a job that pays nothing? The answer, just like any other not-for-profit that needs to attract volunteers: people invest there time in causes they believe in.


The rise of the Volunteer/Investor

Isn’t it neat to hear a famous celebrity who has made it big, do something nice for charity as their way of “giving back to the community”? In such a world as we’re describing, everyone gives back to the community...it’s just a way of life.


Imagine going to a job not because you have to, but volunteering/investing your time in a cause to which you have interest, expertise or simply a desire to learn. What kinds of things would you do? Of course not every job would have openings or need for everyone, and certain jobs might require certain certifications or prior expertise, but it might mean an investment of time in a learning institution or time with another job first.


What about the basic needs/rights like food, clean water, shelter, security, medical needs, waste disposal, energy and education? They would all be provided for at absolutely no cost. In return for such services, volunteer/investors will have to report their time (in hours per week or month) to a central authority. In this way, there will be less temptation to take advantage of getting something for nothing.


The infirmed and the elderly, while not being able to provide the same standard of hours per week will, depending upon their unique situations, have reduced or less hours to provide for their needs. Children, while spending most of their time in school would be able to at certain ages (like 13, let’s say) begin to volunteer/invest hours in other ventures/causes as a means to provide them with practical hands-on community service and education.


Who ensures that volunteers/investors don’t just jump from assignment to assignment without causing ventures/causes from collapsing?


Each assignment would be contracted for a standard period of time for which the volunteer/investor must serve before moving on. This ensures that a particular venture/cause is staffed appropriately. This also means that the head of each venture/cause (and other management) must ensure that projects are staffed and that volunteers/investors have a clear “career path” in case they wish to renew their contract.


There would be true choice as a volunteer/investor. How much time do you choose to devote to each venture/cause? Do you have the vision to start one yourself? Do you go to learn by working for another one? Note here that entrepreneurialism exists as new ventures/causes can be started at any time. Please also note that there is flexibility in working for situations where one could work a “full time” job while also doing one “part time”.


What is the incentive to work more than one job? Plainly and simply…career development or belief in a cause.


One of the dangers of a world without money is the desire for one to acquire as much as they can, whether it be for status or just for that “rainy day”. The amount of stuff someone can have of certain items would almost assuredly need to be regulated, otherwise demand rises, unnecessarily.

But who regulates all of this?


The answer: government.


The role of Government

Now I consider myself neither a “big government” or “little government” kind of person, but in this hypothetical scenario, government will have a role in oversight and regulation on numerous issues affecting local, regional, national and international levels.


Volunteer/investors would apply for certain elected positions, while other governmental positions would be staffed like any other venture/cause.


Some of the issues government will have to contend with in this new world would include, but not be limited to:

1.) Inventory caps on certain items for ventures/causes to prevent inflated demand

2.) Caps on personal inventories for volunteer/investors such as number of cars, televisions, computers, refrigerators, etc.

3.) Developing legal controls for determining breech of contract

4.) Developing audit controls for determining if a venture/cause is a real venture/cause or not

5.) Developing, overseeing and enforcing educational standards

6.) Developing, overseeing and enforcing food & clean water standards

7.) Developing, overseeing and enforcing safe housing standards

8.) Developing, overseeing and enforcing medical standards

9.) Developing, overseeing and enforcing transportation standards

10.) Developing, overseeing and enforcing energy standards.


In short, much of what are governments do, or are supposed to do these days will basically be the same, with the exception (of course) of taxes and money regulation – they wouldn’t exist.


UnReality or Possible Reality?

While the above scenario describes what some might view as a utopian world, it would be foolish to think that it wouldn’t have its problems. A recent article on cnn.com spoke of an international poll revealing that money is the biggest cause of stress around the world. In this hypothetical world, we would not have this kind of stress. We would certainly have other concerns and stresses, but money wouldn’t be one of them.


With money now as a thing of the past, banks, financial services, tax preparation and insurance all go by the wayside…hypothetically, of course.


Crime, especially theft, is dramatically reduced. What is there to steal?


Luxury items would also go away, as well as class and caste systems. Everyone would be equal and would be open to pursuing the same opportunities that everyone else would have. Leverage would no longer be used to hold power over someone else.


Certainly much, much more would change in a world such as this, but is something like this real?


Not at the moment.


Then is it worth talking about?


Yes…in our current world of economic uncertainty as a result of corporate irresponsibility, political corruption and greed, any ideas to reform the system we currently have only benefits fewer and fewer individuals while becoming less and less sustainable by the minute. It’s much like putting a band aid on a gangrenous limb…masking over the root cause of the problem while delaying the inevitable. In the meantime, thousands, tens of thousands, hundreds of thousands and even millions of people continue to suffer.


So is it an idea worth pursuing?


Yes.


Why?


Because we can.


Adam J. Kovitz is the Chairman & Founder of The National Networker Group of Companies, which publish The National Networker (TNNW), provide member services and consulting as well as branding and social media domination.


For more about Adam J. Kovitz, please click here.


Hire Adam to speak at your next conference or event by emailing info@thenationalnetworker.com.


Follow Adam on Twitter!




The Emergence of the Relationship Economy


Relationship Capital is the cornerstone of the Relationship Economy, which RNIA defines as “a measurement assigned to individual and organizational entities based on the relationship interactions between them, and the interactions they have internally.” I am proud to have contributed discussion of the Ten Laws of Relationships Capital to The Emergence of the Relationship Economy, now out as an eBook and in hardcopy. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is being considered a “must read” for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy of The Emergence of the Relationship Economy, please click here.


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BREAKTHROUGH NETWORKING: Build Your LinkedIn Video Clip On Your Verbal Business Card

Breakthrough Networking
with Lillian Bjorseth

The latest craze on LinkedIn is to post your elevator speech as a video clip. Just this week I talked with two people who have added that feature to their consultancy offerings. Trade shows and networking events are offering the opportunity to do it right on the spot (make sure you have rehearsed it!)

It’s a perfect time to discuss a helpful tool I created: the Verbal Business Card (VBC), those all-important first words you say when you meet someone or reconnect. As the front end of your elevator pitch, it has multiple uses including in your LinkedIn video message.

Your first words set the stage for the rest of the encounter and are equally important for college students, entrepreneurs and employees up through CEOs. Everyone needs to be able to succinctly articulate what he or she does to encourage people to hire them, do business with them or at least hold a conversation.

You want your VBC to inform, intrigue, inspire, interest and educate others so that they are eager to find out more. It leads to more meaningful conversations that leave you more memorable in the minds of those you meet i.e., you are the interior designer, website developer or financial planner someone easily remembers even if they have met others in the same profession.

While the words themselves are minimum, their value in your relationship-building activities has maximum impact. It takes a lot of concentration and effort to create the right compelling combination.

The Front End

Think of your VBC as the front end of your elevator pitch like the tines of a fork or the baited hook on a fishing line. It’s what connects you with your food or entices the fish to bite so you can reel it in. Your opening words should also entice the other person into a conversation with you.

Length

It’s short – a sentence or two – and lasts for about 10-15 seconds. That’s all the time you have to grab someone’s initial attention … and that’s also the time it is proper for you to talk before giving the other person a chance to speak.

Content

It is laden with benefits, not features. When people meet you, they care much more about what you can do for them or people they know than just what you do.

Variety

It’s wise to develop several VBCs, one a generic version for people who are not necessarily familiar with your type of business or career interests (chamber, civic or business referral groups; LinkedIn), one for intra-company use and one for use within your industry. People hire me to help them with the generic one; the other two are far easier as you can use company and industry jargon, which is verboten in the generic version.

Here’s an example to help you better understand the principle. The goal is to make yours the most productive for your audience.

John Smith (not real name) is one of my clients who is a psychologist interested in working with people in transition. This is the VBC he was using:

“I’m John, and I’m a psychologist. I do stress management programs to help you get over the stress in your career, especially when you lose your job.”

Before you read further, write down the number one word that my research showed turned off people in transition when they met him. Some actually tuned him out.

The answer is “psychologist.” People shared that it was a downer to be out of work … they didn’t want to have to work with a psychologist to find another job. It left a negative connotation, as if something was psychologically wrong with them.

John was so proud he had earned a PhD that he wanted to tout it right off the bat. Mistake. John needed to realize that, first of all, psychologist is a label (a no-no in his VBC) and also that he was feeding his ego, not starting a win-win conversation. He accepted my advice that he use his degree in psychology to help people after they became clients … not frighten them away up front.

We changed his VBC to:

“I’m John, and I have a developed a three-point program to help you take your career to a new level.”

John is delighted with how positively people, both in transition and employed, respond to his new VBC. And, of course, he proudly displays his PhD on his printed business card so people immediately know his qualifications.

The “How”

The one question you want others to ask is, “How do you xxx?” Then you can launch into the information you wanted to share anyway and that you know better than anyone … because it’s your livelihood. That’s the information that comprises the rest of your elevator pitch.

I’ll share more next month about what to include … and not … in your VBC. If you want much more information in the interim, you can find it in Breakthrough Networking: BuildingRelationships That Last, third edition , and my online 5-part series, “Building Relationships for Business and Career Success.

A final thought: your video clip doesn’t have to be your elevator pitch. It can be a video you already have … I use an “enthusiastic, rousing” 15 seconds from one of my keynotes and another 15 seconds from a green screen shooting on my LinkedIn profile.


For more information, please visit Lillian's TNNW Bio.

Published by THE NATIONAL NETWORKER Newsletter. All rights reserved. Subscribe Free - Click HERE.
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Friday, October 02, 2009

THIS MIGHT HURT... The Absolute Necessity of Entrepreneurship


THIS MIGHT HURT...
by Douglas Castle, Featured Columnist for THE NATIONAL NETWORKER Newsletter.

The Absolute Necessity of Entrepreneurship

There is a saying amongst the late Johnny Cochran-styled personal physical trainers of the world; it is recited as mantra (and often given just as much original thought): "No pain, no gain."

Unquestionably, working the mind and working the body make them stronger, while ignoring them and taking them for granted leads to atrophy and an endless list (much of which is in Latin!) of potential psychological and physiological problems and vulnerabilities. When exercise is a requirement of our ordinary work or play, we do it without question, and it serves to keep us healthier. When our ordinary work or play makes no demands upon us to exercise, either by using our intellectual and analytical problem-solving skills, or by using the muscles of our bodies, we tend to view exercise as an option, or even as a chore. We lose our edge. Our survival skills decline. We become increasingly dependent upon mechanical transportation, large companies, generous bankers (with the exception of the late George Bailey of Bedford Falls, this has truly become a smirkworthy oxymoron), and big government.

The institutions upon which we had become pathetically, unimaginatively and unquestionably dependent upon have failed us. What is sadder still, is that we have allowed ourselves to let our skills atrophy to the point of incapacitating us. We, of the United States and many other industrialized nations were lulled off to a somnabulistic fantasyland by such prosaic propaganda as:

  • You work hard, and you'll move up the ladder;
  • You stay loyal to this company and you'll have a career for the rest of your life;
  • Your pension will grow and grow until it can accommodate your comfortable retirement -- invest wisely in Blue Chip company shares, bank stocks and we'll even let you purchase shares in this company at a discount, too;
  • Your home is like a savings bank, and your mortgage payments are just like a well-regimented savings plan;
  • If a bank gives you credit, it's because they know that you're a good risk, and that you can afford to pay it off. After all, bankers are shrewd, intelligent people;
  • Borrow and buy all the assets that you can, even if they won't service the debt...after all, they'll appreciate in value and you can always sell them at a nice profit -- perhaps on eBay, Craigslist, or in a yard sale. Besides, why postpone gratification when you can finance those things you haven't [technically] earned with borrowed funds? Don't worry, Bunky -- the boss is going to give you a raise;
  • Good academic credentials and the right university pedigree will get you a great first job at a high rate of pay;
  • Don't start a business (like your grandpa did with importing olive oil sixty years ago)... find a company that provides you with all of the benefits, play the right politics, make the right friends, and you'll get promoted to a directorship some day;
  • If you are a veteran, an orphan, a single parent or a senior citizen, the government has programs to help you. Heck -- look at Medicaid and Social Security!
  • Your health insurance will cover the cost of that chronic care treatment;
  • Your bank will renew your credit line. After all, you've never defaulted;
  • With all of those jobs at stake, the government will just have to bail that big company out;
  • A good prosecutor like Elliot S. (I will not use last names, such as 'Spitzer', because hypocrites are entitled to at least as much privacy as ordinary sinners) will get rid of all that corruption and clean up government;
  • Trust Bernie M. (I will not say 'Madoff' because I believe it's obvious) with your endowment fund -- everybody else raves about him. He's like an uncle to me!
  • The cost to buy it doesn't matter, as long as you can cover that monthly payment; The Sales Representative at the BMW dealership said, "Golly, you can buy a lotta car if you can just squeeze out $100.00 more per month;
  • Saddam has "evil weapons of mass destruction." (evil weapons are the worst kind, by the way). "We have proof that he's receiving shipments of yellow cake from Niger." [As it turned out, Saddam might not have been opening bakeries, but he wasn't actually importing fissionable 'nuke-u-lar' material either];
  • There's always a "Greater Fool" to buy you out of anything. [In a tragic way, this turned out to be rather like the Twilight Zone version of a children's game of musical chairs, where the music suddenly stopped and all of the seats had mysteriously vanished -- perhaps the legendary "Greater Fool" was only pretending to be an inbred maloccluded doofus still dripping from the primordial swamp and waiting to be taken advantage of...maybe he stole all of the chairs and sold them to the U.S. military for several thousand dollars each in a lucrative sole-source contract secretly negotiated with some former Vice President...
The New York Times had some frightening news for those of us who had placed our trust in stability, continued growth, credit expansion, employers "too big to fail" and limitless prosperity:

Breaking News Alert---

The New York Times
Fri, October 02, 2009 -- 8:37 AM ET
-----
U.S. Economy Lost 263,000 Jobs in September; Jobless Rate Rises to 9.8%.
American employers cut 263,000 jobs last month, far more than
forecast, and the unemployment rate rose to 9.8 percent from
9.7 percent in August, the Labor Department said.
More: http://www.nytimes.com/2009/10/03/business/economy/03jobs.html?hp=&pagewanted=all


Here are the reasons why our economy is suffering:

1. We became completely addicted to credit, and forgot about the notions of earning, cash flow and saving;
2. We stopped innovating and fostering new enterprises and starting talking about career paths instead of blueprints;
3. We trusted every aspect of our lives to large, faceless institutions, and stopped being self-reliant, inventive, skeptical and inquisitive;
4. The banks stopped lending to consumers and businesses, and no credit facilities were renewed or rolled over (some just played "dead");
5. We wasted our time writing "winning resumes" to almost-defunct, frightened and fiscally-tenuous employers instead of optimizing our use of our own resources to either render services or produce products. We expected to have strangers pay us salaries based upon their confidence in our ability to produce results for them. Sadly, many inveterate corporate ladder-climbers who were papering the city walls with their curriculum vitae had never had to contend with issues of problem-solving, production, leadership and project management -- they had only dealt within the realm of office or organizational politics. The old, reliable employers were in so much trouble that they were actually looking for employees who could actually help. Most of us had little of substance, little of utility, to offer.

The solution to this meltdown will not come from a near-term infusion of printed scrip, little tax rebates, cash for clunkers, stimulus checks, incentives to home-buyers, government "jobs creation", a wartime economy, or endless revelations, proclamations and trial and error experiments with the fate of an entire civilization at stake. This puzzle box pile of solutions has already drawn a growing halo of flies.

The solution is individual and not institutional. It requires innovation and not imitation. It requires working while we wait. It requires the acceptance of personal responsibility for finding ways through which each of us can provide value, in the form of goods or services, to another. It requires soul-searching, deep thinking and incremental work. It requires some calculated risk-taking. It requires confronting fear, and overcoming paralysis and inertia. It requires having something special to offer, and having the willingness to present yourself, and your proposition to the world. Thankfully, we have super-efficient and inexpensive social media, public relations and broadcasting technologies and platforms at our disposal -- but the ultimate factor is non-technological -- it is uniquely and solely Human .

A person standing on any platform without a message will simply be perceived as mute. The same person standing on the same platform with a weak message containing nothing special or of substance to offer will be perceived as a psychotic, a loiterer or a beggar. The person on the platform must have a message, and that message must contain clear and compelling content about something that other persons want or need.

If we are to survive, we must re-discover and re-energize entrepreneurship. Entrepreneurship must be encultured and cultivated like a perfect pearl through education, mentoring, inducements, incentives and through plentiful support and sponsorship.

Entrepreneurship is the foundation upon which all prosperity is built. Every significant economic boom in recorded history has been preceeded by a surge in entrepreneurial activity. Do not expect big business or big government to fix what has been broken.

When you listen to business leaders and politicians, you do not hear the word "Entrepreneur". Some years ago there were tax credits, low-interest loans and grants for capital investments, jobs creation, energy savings, research and development, building of plants and factories... Remember junior achievement business organizations? Remember prizes for selling the greatest number of tickets? Remember science fairs and competitions? Billion-dollar businesses have been started in garages and basements.

The Human mind is an immeasurably powerful tool. It is put to its greatest economic use when it is engaged in entrepreneurship.

Faithfully, and In the Spirit of Entrepreneurship,

Douglas Castle

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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