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Thursday, December 24, 2009

CREATING AND MANAGING EFFECTIVE TEAMS: We know how to talk to our Team, but do we know how to communicate with them?

Creating and Managing Effective Teams

with Dave Muraco

Often times we say we know how to communicate, with our co-workers and team members. The truth is we know how to talk a lot, not really how to communicate. There are many different ideas, and the research done on this topic shows information that is truly shocking when you look at the numbers.


  • 55% of impact is determined by body language—postures, gestures, and eye contact.

  • 38% by the tone of our voice.

  • 7% is the spoken word.


This breakdown can bring new light to the way we communicate on so many levels with our teams. Whether we are the CEO, a department head or manager, communicating effectively will either lead or destroy the team. How many times have you felt misunderstood and could not figure out why. Maybe the reason is that when you said whatever it is you said, you were portraying some type of body language that made the other person you were talking to think something totally different. Or you are trying to talk with someone when on the phone with someone else. The list goes on and on, and until you stop and take a good hard long look at this issue, you will be talking and never communicating. In order for you to work more on communication you need to apply these few simple steps:

  1. Listen – you can never truly communicate with someone if you do not hear them talking to you.

  2. Process - take time to reflect on the information before answering the questions

  3. Discuss - make sure your co-workers and teammates have the opportunity to be able to talk to you about anything.

  4. Follow through – is everything, when you deliver on your promises you are saying you are someone of integrity and character and that goes along way in Team Building.

  5. Come from the heart – when it is your time to communicate back to someone nothing is more powerful than speaking from your heart. It allows you the opportunity to build trust and show them you really mean business.


Bottom line to all of this is quite interesting: People don't care how much you know, they want to know how much you care. Communication is the key element that allows you to build that winning team.

Remember be positive, be real and live your life In The Zone.


For more information, please visit Dave's TNNW Bio.

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The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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