PEOPLE, POWER AND POSSIBILITIES: Word-of-Mouse Networking

People, Power and Possibilities with Donna Fisher

Word-of-Mouth marketing has always been one of the best ways to get information passed along so that prospective customers feel confident and compelled to use your products and services. And with today's technology, word-of-mouth happens with the "click of the mouse" as your message is sent to thousands at a time rather than just from person-to-person, one at a time.

Rather than real-time conversations, "word-of-mouse" relays information into a virtual world of prospects. In the "blink of an eye", your message is available to a vast network of people.

Word-of-mouth is about getting people to talk about you (in a positive way) and "talk" now happens through blog postings, tweets, and postings on social media sites.

So how do you create a "word-of-mouse" chatter that spreads throughout your virtual networking community?

Educational Blog Posts:

· Educate people regarding how to use your product and/or service to get the maximum benefit.

· Educate people by providing information on what's happening in your industry.

· Educate people by providing information on what's happening in your business.

"Personal Touch" Blog Posts:

· Share a story regarding something that you've learned, a challenge you've faced, etc.

· Share a story that sheds some humor on an opinion and/or situation.

· Share a story of how a customer has solved a problem or overcome a challenge with your product/service (with their permission, of course).

Photo/Video Blog:

· Post a video of your product being used successfully.

· Post a video of your product being used unsuccessfully and explain what went wrong.

· Post videos and photos of customers and their accomplishments.

· Post videos and photos of vendors and their products.

· Post videos and photos of employees!

Tweeting:

· Do all of the above in only 140 characters.

· Send tweets with links to articles and blogs that provide value to your customers.

Social Media Sites:

· Educate, share, entertain and provide value by posting messages, events, photos, and links, joining groups, and generating online discussions.

Other:

· Post comments on the blogs of other people in your industry and in your network.

· Create value.

· Be interested and interesting.

· Respond to what others are "talking" about in your communities.

· Recommend the products, services, books, apps, blogs, articles of others.

· Rather than promoting and selling, share with people what you're doing that's new and different, innovative and leading edge.

· Educate people with tips and information related to your industry and their needs.

· Share experiences and tell stories that people can relate to and learn from as well.

Ads can definitely help to get your "name" in front of people, and yet it's someone's endorsement, recommendation or sharing of a positive experience that often makes the ultimate difference in someone choosing to do business with you. And the way to generate more "word-of-mouse" chatter is to create memorable, positive experiences, provide exceptional service, offer a solution to a unique need, provide an updated "twist" to an old remedy – and share this information with your virtual network.

The flow of networking information is more fast and powerful than ever via mouse-to-mouse networking!

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Posted to THE NATIONAL NETWORKER (TNNW). All rights reserved.

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PEOPLE, POWER AND POSSIBILITIES: Word-of-Mouse Networking