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Monday, May 25, 2009

THE HANDSHAKE CLUB: Will Banter Pays it Forward

The Handshake Club with J.D. Gershbein

Will Banter, President of Banter Media, understands that effective business networking is the key to prospering in our so-called “relationship economy.” Will is an accomplished entrepreneur and a Connector Extraordinaire whose place in the pantheon of the all-time great networkers is assured. “Will is a handshaker’s handshaker,” acknowledges Brandy Share of the Clich√© Marketing Group. “He is a true meeter and greeter. The man can make quality introductions in his sleep.”

Will is a pay-it-forward specialist. He is that ultimately proactive networker within us all—out there on a limb and constantly extending the branch. He is ubiquitous on the networking trail, accruing stacks of business cards, able to juggle hundreds of faces in his mind with their matching elevator pitches and making meaningful connections at every turn. But this guy goes well beyond just having a killer Rolodex. Will is the self-proclaimed King of Follow Up. Constantly tethered to his laptop and cell phone, Will is delivering on those promises to connect people with other people. His deeds may go unnoticed at times but there is always an underlying magic. He creates opportunities. “It starts with a handshake,” acknowledges Banter, “and from there, there’s no telling where it can lead. Ideally, it leads to coffee.”

While at his previous company, Banter Connections, Will decided to enter the realm of podcasting. “I wanted to turn my inward outward,” he claims. Thus, FRESH BANTER was launched. The pilot podcast makes its debut in this month's TNNW and speaks to the power of positively-charged, proactive business networking. Future podcasts will be done in a talk-show format with the intention of promoting real-life businesspeople and their pursuits (with emphasis on Social Media) as well as showcasing the enterprising members of J.D. Gershbein’s comic universe, The Handshake Club. According to Will, “we want to create success in Social Media for those seeking success in Social Media.”

As Will Banter transitions to prodigious Social Media rock star, he remains that purveyor of wide-eyed optimism. His complete accessibility and unquenchable appetite for heightening the credibility of others begs the question: is there enough time in the day to get everything done? Will is a lifetime subscriber to the Universal Law of Reciprocity. “ do good things for others, don’t expect anything in return and the universe shall reward you,” urges Banter, “it works every time. I don’t know how; it just does.” Clearly, it is working for Will Banter.

J.D. Gershbein is the President of Owlish Communications, an Internet Marketing firm based in the Chicago, Illinois suburb of Vernon Hills. When he’s not helping his clients shine on LinkedIn, J.D. creates business cartoons and comic strips that brand businesses and make them memorable. He is also the creator of The Handshake Club. Follow Will Banter, Brandy Share and the other wacky inhabitants of The Handshake Club as they network their way into your heart and psyche and try to make some sense out of this thing called Social Media.

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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