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Sunday, July 27, 2008

Attracting Perfect Customers, Part 4

Power Thought of the Week

By Patricia Parham, Ph.D.
Contributing Writer

Appreciate the Perfect Contacts that You Have
Let your perfect contacts know that they are your perfect contacts. Be specific in describing what they provide for you and how they do so. Find unique ways to show your appreciation that “fit” the way in which they are perfect contacts for you. Be spontaneous and unpredictable! For example, one of my “bounce ideas off of” supporters is a musician. I heard about an inexpensive conductor’s workshop and simply forwarded the email. She went and had a great time. It reinforced the reciprocity in our relationship, making it more powerful. How do you appreciate your perfect contacts?
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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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