By Paul Barsch
Marketing Profs Daily Fix
The use of social networking tools hasn’t exactly taken off in the workplace as many employers are banning the use of Facebook, MySpace and other online communities as a time waster. However, one company is aggressively asking employees to use Facebook to build relationships with each other and customers. Will it work?
Recently, Business Week had a brief article titled, “Now Social Networking Fridays” that described one company’s attempt at using social networking tools to improve recruiting, networking and even employee morale. The company in question, Serena Software, has launched “Facebook Fridays” where employees are asked to spend one hour each Friday to “update their profiles, collaborate with colleagues and clients, and recruit for Serena.”
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The Relationship Networking Explosion Gets Its Own Industry Association: RNIA
LOS ANGELES--(BUSINESS WIRE)--Social and business networking sites are exploding all over the web, historical evidence of people’s strong desire to connect with like-minded individuals. A great many companies are seeking to capitalize on the trend, yet there is no common body of knowledge to help them harness relationship networking in their products and strategies.
To meet this need, a group of corporations and professionals have formed the Relationship Networking Industry Association (RNIA), a non-profit, neutral third-party trade association.
“Networking is a young, emerging industry which is just now determining the rules,” says Executive Director Adam J. Kovitz. “It has the potential to become a multi-billion dollar industry. The time is right to bring together corporations, entrepreneurs, investors, educators, trainers, consultants, recruiters, member-based organizations and governmental agencies who on their own have networking initiatives, but are not effectively connecting the initiatives to maximize effectiveness. RNIA provides the common ground to do this.”
RNIA’s goal is to accelerate relationship capital, enabling people and organizations to intelligently apply networking and measure its true value. To attain this goal, RNIA members are creating a common body of knowledge (CBOK) divided into working groups focused on various aspects of relationship networking, including Education, Metrics, Technology-Driven Platforms, Employment and Collaboration.
The availability of RNIA’s CBOK will enable stakeholders to deliver open and secure standards for online networking as well as consistent relationship networking education.
