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Friday, November 09, 2007

Frivolous Facebook Fridays?

By Paul Barsch

Marketing Profs Daily Fix

he use of social networking tools hasn’t exactly taken off in the workplace as many employers are banning the use of Facebook, MySpace and other online communities as a time waster. However, one company is aggressively asking employees to use Facebook to build relationships with each other and customers. Will it work?

Recently, Business Week had a brief article titled, “Now Social Networking Fridays” that described one company’s attempt at using social networking tools to improve recruiting, networking and even employee morale. The company in question, Serena Software, has launched “Facebook Fridays” where employees are asked to spend one hour each Friday to “update their profiles, collaborate with colleagues and clients, and recruit for Serena.”
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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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