This week’s column is the first of a series of articles that will be building upon one another. So, I urge you to save each one for future reference. Because I intend to share with you some of the “how to’s” of identifying and growing your galaxy of prospects within the vast universe of suspects we’re all trying to capture.
One of the great blessings of the technological age is our ability to reach a huge audience quickly, efficiently and inexpensively. I remember many years ago, hearing Bill Gates address a large group of academic and business leaders about the way he envisioned what he then called “the information super highway” was going to influence the way the world communicates. But perhaps, even Bill Gates, despite his enormous success, couldn’t envision the way the “World Wide Web” www.?.com would change our economic landscape.
Today, less than twenty years later, more business is being conducted on the web than in all other print or visual mediums combined. For almost nothing, anyone can develop and launch a website that reaches tens of millions of people, as well as crosses almost every social, cultural, geographical and economic barrier. Wow! www.smorgasbord,com!
What an opportunity! What a feast! What a bounty! It’s all there … at your fingertips …just a click away. In today’s business world, all the business you could ever want can happen is less than a “New Your Minute.”
Obviously a great opportunity exists! The vehicle awaits … the gas tank is full, but how do we drive prospects to our websites and more importantly, how do we get them to remember us once they’ve arrived. What’s your “hook?” How do you capture their attention? And how do you hold it once they’ve landed? That’s where your slogan comes in. Your slogan that synergizes all of the advertising campaigns or marketing messages your business opportunity promises.
Nike just did it, actually they just asked you to “Just Do it.” You’re still “In Good Hands with Allstate.” Budweiser’s still “The King of Beers.” Maxwell House is “Still Good To The Last Drop” and the small window covering company I recently worked with is still inviting people to join him on the best “Blind Date They’ll Ever Have.”
The point is, while the universe is expanding so is our competition. Moreover, much of that competition is hidden behind a shield of invisibility in which your web presence can make them appear larger or more successful than they really are. So, competition is not merely greater but also very different.
One of the latest developments in electronic networking are the social media providers. Companies like Facebook, Twitter and LinkedIn have created an environment where technology and personality have combined to put a face behind your message. In fact, the newest explosion in social media is the introduction of imbedding video into your profile, thus creating the human personality behind that message.
Rhonda L Sher: The Sloganator Rhonda L Sher was born talking. She fell in love with words as a child and has never stopped communicating since. Her father once commented that she was vaccinated with a phonograph needle. Not only has Rhonda inherited her father's humor, but it's that quick wit that has become the signature that has helped propel her clients to stardom.Acclaimed Keynote and workshop leader, Rhonda has authored two books, "The 2 Minute Networker" and "The ABC's of LinkedIn," "Get LinkedIn or Get Left Out" as well as numerous action guides, articles, workbooks, jingles and corporate slogans.
In addition to writing, Rhonda uses her gift of gab as a featured keynote speaker, consultant and corporate trainer throughout North America. She has successfully taught hundreds of business men and women on the art of business networking and written hundreds of elevator pitches and slogans.Rhonda's greatest talent lies in her ability to create fabulously catchy slogans that are memorable, upbeat, easy to repeat and create instant brand identification. In addition to the books, audio and video, Rhonda creates slogans and taglines for her clients which are memorable, bring them business and make them, money. She works with you to create a corporate slogan for your business that sets you apart from your competition. Her creativity and energy will tap into your customer's mind and have your phone ringing off the hook with new business.
Rhonda's Products can be previewed at:
The National Networker Companies™ and TNNWC Group, LLC
“Empowering Emerging Enterprises”
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