More and more people are hanging out their shingles as SEO (search engine optimization), SEM (search engine marketing) and PA (persuasive architecture) experts. Some people pick up a book at their favorite store, read it and declare themselves experts.
They all sound great. Many firms promise a high placement in the search engine results for your site. You’re not interested in the intricacies of how they achieve the result. You want the result! However, you need to separate the hype from reality before you part with your money.
Before signing that contract, remember:
First, no one can guarantee your site’s placement in the search results. If they do, run!
Second, ask these questions of the firms you are considering:
- May I have three references for your work? The proof is in the pudding.
- By how much does your clients’ placement in the search results improve?
- By how much does your clients’ sales conversion rate improve?
- Most importantly, what was their return on investment (ROI)? Without getting into the complexities of ROI, very simply, how much did revenues increase and expenses to create the sale decrease as a result of the strategy you implemented?
Third, interview their references. Get their perspective on the success of the vendor’s efforts.
- Did they get more visits to their site or higher quality visitors? You want more people who are part of your target market visiting your site, not just a high number of visits.
- Did their sales conversion rate improve? Were more visitors making a purchase?
- What was their ROI?
- How long did it take before they noticed results? The strategies are usually not overnight success stories. They take time, monitoring and adjustment to ultimately be successful.
- How did they feel about working with the vendor? Was it a pleasant experience? Did they meet deadlines? Would you recommend them to someone? Why or Why not?
CEO SPACE INTERNATIONAL
Founded by Berny Dohrmann over 20 years ago, CEO Space is a private entrepreneurial business club with an environment that we created for people to be able to get quick results with their business through networking, education, and resources. For a one-time tuition payment Entrepreneurs receive a Lifetime membership and one free class, as well as a lifetime of mentoring, contacts; resources, and most of all a lifetime of support for you and your business as you grow. You can learn about Transformational Leadership and other topics at CEO Space.
Leslie Knight is a trusted advisor to small businesses. She has over 20 years of experience in Corporate America which she applies to smaller entrepreneurial enterprises. She is Executive Director for CEO Space Volunteer Staff, and is also the author of Navigating the I.T. Minefield – Straight Talk for the Small Enterprise. To purchase your copy, please visit http://bit.ly/SNL4W
For more information on CEO Space please visit http://ceospaceinc.com/ or call CEO Space at 256.850.4700.
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~ CEO Space Sovereign Nations – http://ceospacenation.com
~ CEO Space Super Teaching – http://superteaching.com
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