TNNWC Publications And Informational Products Division publishes The National Networker (TNNWC) Weekly Newsletter and The BLUE TUESDAY Report especially for entrepreneurs and early-stage venturers; free weekly subscriptions to these informative publications are available online to all entrepreneurial Members of TNNWC.

Membership in TNNWC is free (it's automatic for any subscriber to any TNNWC Publication) and available at our website. When you arrive there, just click on any of the JOIN US or BECOME a MEMBER buttons or links.

Friday, March 11, 2011

CEO SPACE: 3 Common Sense Tips to Choosing An SEO Expert

Leslie KnightMore and more people are hanging out their shingles as SEO (search engine optimization), SEM (search engine marketing) and PA (persuasive architecture) experts. Some people pick up a book at their favorite store, read it and declare themselves experts.

They all sound great. Many firms promise a high placement in the search engine results for your site. You’re not interested in the intricacies of how they achieve the result. You want the result! However, you need to separate the hype from reality before you part with your money.

Before signing that contract, remember:

First, no one can guarantee your site’s placement in the search results. If they do, run!

Second, ask these questions of the firms you are considering:

  • May I have three references for your work? The proof is in the pudding.
  • By how much does your clients’ placement in the search results improve?
  • By how much does your clients’ sales conversion rate improve?
  • Most importantly, what was their return on investment (ROI)? Without getting into the complexities of ROI, very simply, how much did revenues increase and expenses to create the sale decrease as a result of the strategy you implemented?
If they can’t answer these three questions – RUN!

Third, interview their references. Get their perspective on the success of the vendor’s efforts.
  • Did they get more visits to their site or higher quality visitors? You want more people who are part of your target market visiting your site, not just a high number of visits.
  • Did their sales conversion rate improve? Were more visitors making a purchase?
  • What was their ROI?
  • How long did it take before they noticed results? The strategies are usually not overnight success stories. They take time, monitoring and adjustment to ultimately be successful.
  • How did they feel about working with the vendor? Was it a pleasant experience? Did they meet deadlines? Would you recommend them to someone? Why or Why not?
You can probably come up with more questions you would like to ask, but these should get to the heart of the matter: Is this person really an expert? Or did they read a book and open their business? Doing your homework may take time, but it will also save you money.


Founded by Berny Dohrmann over 20 years ago, CEO Space is a private entrepreneurial business club with an environment that we created for people to be able to get quick results with their business through networking, education, and resources. For a one-time tuition payment Entrepreneurs receive a Lifetime membership and one free class, as well as a lifetime of mentoring, contacts; resources, and most of all a lifetime of support for you and your business as you grow. You can learn about Transformational Leadership and other topics at CEO Space.

Leslie Knight is a trusted advisor to small businesses. She has over 20 years of experience in Corporate America which she applies to smaller entrepreneurial enterprises. She is Executive Director for CEO Space Volunteer Staff, and is also the author of Navigating the I.T. Minefield – Straight Talk for the Small Enterprise. To purchase your copy, please visit

For more information on CEO Space please visit or call CEO Space at 256.850.4700.

~ CEO Space Mall –
~ Blog –
~ CEO Space Twitter page –!/ceospace
~ CEO Space Sovereign Nations –
~ CEO Space Super Teaching –

Membership is FREE!The NATIONAL NETWORKER™The BLUE TUESDAY Report™The NATIONAL NEWSPICKER™LEFT, RIGHT and CENTER™Customer Experience PracticeSpecialized Financing & Credit EnhancementEmerging Enterprise Venture Capital Program™Merchant Payment Processing SolutionsNews Releases, Publicity and Public RelationsBUZZWORKS™ - Branding and Social Media DominationMarket Research, Surveys and PollsAssessment ToolsBLOGWORKS™ - Expand Your Search Engine Presence, Positioning and CredibilityAdvertise with Us!Selected Service ProvidersInternational Connections Service - Go GlobalIntelligence and Information OperationsInstant Mobile Communications & ApplicationsCooperative Business Community
Visit Our WEBSITE for more!
Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth

Forward/Share This Article With Colleagues And Social Media:

No comments:

Blog Archive

BNI News Feed

The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


Site Credits:

Featured in Alltop
ALLTOP Business
News Wire. HOT.
Cool Javascript codes for websites  Fabulous Free Calendars

Create FREE graphics at