TNNWC Publications And Informational Products Division publishes The National Networker (TNNWC) Weekly Newsletter and The BLUE TUESDAY Report especially for entrepreneurs and early-stage venturers; free weekly subscriptions to these informative publications are available online to all entrepreneurial Members of TNNWC.

Membership in TNNWC is free (it's automatic for any subscriber to any TNNWC Publication) and available at our website. When you arrive there, just click on any of the JOIN US or BECOME a MEMBER buttons or links.

Monday, March 14, 2011

THE FOUNDERS DEN: Business Blogging Tips: Beginning to Blog

The case for business blogging has been made loud and clear. A well-implemented company blogging strategy generates a valuable interaction point with customers and prospects, a “thought leader” reputation for the company and lots of “content food” for search engines to absorb. However, dipping that first toe into the blogging pool can be a daunting task and tons of companies have trouble figuring out where to start.

It’s best to examine the overall goals of a blog first:

  • A blog is social
  • A blog provides valuable content for readers
  • A blog is constantly updated with new content.
  • A blog gives value to its owner, commonly called a “new” asset in the IP industry

A blog, tied to your company’s domain and constantly updated with content, will do wonders for your search engine rankings, without having to pay an SEO company thousands of dollars to plug in keywords. All search engines love fresh, new content, so having a site that lives on your domain getting loaded up with fresh text will increase your “authority” and level of relevance with the search engines. The blog will work even harder once other sites considered “authorities” or “experts” on your subject matter start linking to your blog posts. Those other sites will effectively share their “search karma” with your blog, which will reflect well on your corporate domain.

The Power of Time and Passion

The only real factor in the success of a blog is the content. The blog’s author needs to be passionate about the material, and available to write a lot of it. Often, a company will pull their marketing coordinator, primary public relations person or someone else who’s already got a full plate and say “congratulations: you’re our new blogger.” For some of them it like saying, “Hi, we are the government, we’re here to help”, in the fact it is not really a promotion but a drag on their time. Blogging requires significant time and a writer who wants to write. If blogging is something that an otherwise busy employee “squeezes in” grudgingly between other things, it’s going to come out in the writing, and the readers will connect that sense of disinterest with your company.

So…What Do I Write About?

A common misconception is that blog topics must flow like wine from the imagination of the author. Unless you’re extremely passionate about your subject matter, coming up with unique and interesting topics on a weekly (or more frequent) basis can be horrifying.

Use your audience. Think about the types of people who would visit your blog, and find out where they “play” online. Check out industry blogs and forums. Search Twitter and Facebook for common keywords in your business. Think of questions you hear frequently from customers. Assign someone to point out relevant topics and ask other to write about them. Good writers need topics, that’s all, most of the time.

Now take all this “topic fuel” and make yourself a schedule. Plan out 10, 12, even 24 blog posts in advance. If you just say “I’ll write a blog post each week,” frankly, you won’t; the stress of sitting down and coming up with a topic will be too much. If, however, you’ve got a timed list of pre-selected topics that you just need to expand on, the task becomes a lot more approachable. Always leave yourself with a few topics out in the future and “in the bag” so you never run out of “fuel.” As important current events pop up, or time-sensitive posts need to be made, you can easily maneuver them into your post schedule.

Don’t Forget the “Social”

Human beings instinctively need to be part of social groups; it’s the reason we join sports teams and clubs. Now, when they hear “social media,” most people immediately think of Twitter, Facebook, LinkedIn and other networking sites. Remembering that blogs are also part of the social media world will go a long way in making your blog popular and securing repeat visitors.

To make your blog a truly social interaction, you need traffic. To help pull that traffic, go back to those blogs, forums and networking sites where you did your topic research. Create accounts there and make sure to include a link to your blog in your signature and/or profile. Now, talk! Take part in the discussions, link to your own blog posts (only when relevant: don’t spam) and offer some valuable “insider information.” Don’t speak as a representative of a company; don’t even mention your company. Communicate as just another user interested in the topic at hand. If you provide useful information to the community, they’ll click your links and follow you back home.

Once they’re at your site, you’ve got to engage your audience. Leave “comment bait” in your posts; ask questions directly to the commentators, look for opinions, and reply as much as possible. If you look active and interested in the community, the community will respond well.

To take your blog into the future, you simply need to repeat these steps and nurture that community. Do your audience research, write valuable posts and participate in the communities on and off your site. Once you get into the routine of careful blog maintenance, the content will flow and those daunting first steps will be miles behind you.

By Eric Rice

LWI and The Founders Den

The Founders Den

The Founders Den is a collaborative group of successful entrepreneurs, attorneys, investors, tax professionals, and advisors who are committed to sharing their knowledge, expertise, and resources to improve the environment for rising startup businesses. The Founders Den Members come from a variety of professional backgrounds and business sectors, and are focused on leveraging their wisdom and experience to offer advice to young companies, and in select cases the Den serves as an incubator for promising ventures who are in need of support to turn their plans into reality.

Eric Rice is a successful entrepreneur and has built a number of businesses in sectors ranging from financial services to gaming. He is currently the CEO of LWI, a non-traditional marketing firm specializing in social media and online branding.

Eric Rice

Kevin Harrington

David Mickelson

Martin Waters

Eric Donsky

Rick Shepherd
Owner, Principal Consultant

Frederick Gaston
Business Litigator
Gaston & Gaston, APLC

Membership is FREE!The NATIONAL NETWORKER™The BLUE TUESDAY Report™The NATIONAL NEWSPICKER™LEFT, RIGHT and CENTER™Customer Experience PracticeSpecialized Financing & Credit EnhancementEmerging Enterprise Venture Capital Program™Merchant Payment Processing SolutionsNews Releases, Publicity and Public RelationsBUZZWORKS™ - Branding and Social Media DominationMarket Research, Surveys and PollsAssessment ToolsBLOGWORKS™ - Expand Your Search Engine Presence, Positioning and CredibilityAdvertise with Us!Selected Service ProvidersInternational Connections Service - Go GlobalIntelligence and Information OperationsInstant Mobile Communications & ApplicationsCooperative Business Community
Visit Our WEBSITE for more!
Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth

Forward/Share This Article With Colleagues And Social Media:

No comments:

Blog Archive

BNI News Feed

The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


Site Credits:

Featured in Alltop
ALLTOP Business
News Wire. HOT.
Cool Javascript codes for websites  Fabulous Free Calendars

Create FREE graphics at