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Monday, February 07, 2011

A NOTE FROM THE FOUNDER: The National Networker Turns Six

The National Networker Turns Six

by Adam J. Kovitz

I woke up this morning and realized that a celebration was in order.  I can certainly talk about how far we've come, how we've transformed from being the "Consumer Reports of Networking" into a fine, intelligent business resource for entrepreneurs and emerging enterprises and how many businesses we've touched, but I'm not going there - it gets old and can be very, very, uninteresting.

I will talk, however, about the significance of the achievement - it takes something special for any business entity to last over six years.  Most small businesses are doomed to fail within the first one to three years, but we've managed to hang in there while I've seen friends and business acquaintances on their third or fourth business model or career since February, 2005.  Sure, we've had our ups and downs and have (so far) weathered one of the worst economic times in the history of the United States.

So how does a small or mid-sized enterprise last six years through all the chaos and turbulence of our current geo-political, economic times?

Here are three things that have helped is by no means a complete list, but take it for what it's worth...perhaps they will be (or already are) help to you:

1.)  Conviction and purpose - From day 1 of our organization, we have had the belief that our sincere willingness to be of service to our members is motivation enough for us to do well and be successful.  Ask anyone on our team...I just know that TNNWC is meant to succeed, despite whatever life throws our way.  There is also pride in taking on the cause of entrepreneurship and the right to live the "American Dream" no matter what country that one resides.

2.)  A winning team - I stand behind every one of our Divisional Presidents, our writing and production staff, our web team and most especially, my business partner, blood-brother-in-arms and Chairman & CEO, Douglas Castle.  They are able...they are knowledgeable..they enjoy sharing in our success...they are driven to provide the best possible services and information to our members.  This network of professionals took time to build and it will continue to expand and evolve as more members join in with us to continue the TNNWC name as a positive and respected force.

3.)  Balancing planning with improvisation - As a "recovering engineer", I am always most comfortable doing strategic planning and creating logical's one of the things I do best.  Since doing public speaking engagements, however, one quickly learns to "roll with the punches" and possibly change mid-stream to accommodate the wants and desires of the audience.  I have learned to take joy in throwing away my script/plan and re-inventing something better with new information and feedback - some people call it "thinking on your feet".  Of course, too much planning leads to a certain type of isolation and inflexibility while too much improvisation leaves a company without a focus, so it's best to develop a sense of balance when employing these two business extremes.

The above three items have been key to our relative business longevity and will, no doubt, help us get through the next several years of our existence.

Our six-year celebration will continue throughout the month.  Be on the lookout for:
All my best,


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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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