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Monday, February 07, 2011

THE FOUNDERS DEN: Build a High Performance Culture to Improve Productivity

Many of us strive to improve productivity, but still consistently stumble over the overwhelming pressures of making success happen while trying to build a high performance culture. While the road to success might be filled with challenges, let me share something with you that might make the corporate team building process a little less bumpy.

“Less is More” is not just a slogan, but a better way to build your business!

Lofty goals and being number one in your market might be the ultimate prize, but the reality is most new businesses fail in the first few years, and many lucky enough to become a veteran business can become nothing more than a lethargic beasts with little concentration on the customer experience.

I often wonder why so many companies fall into this trap, especially in a time where education and information is so abundant. Over the years, and through constant observation, it has led me to research less on the intelligence of a business, and more on the mindset of the people within the business. You can sell a lot of product and be profitable, but without a strong corporate culture feeding an environment of innovation, customer experience, and high performance growth, your company will always be vulnerable to lost market share from a hungry competitor.

Why put all of your efforts into improving sales 15% this quarter when it is such a difficult task while facing such a down economy? Instead, let’s focus on improving the little things by 1% each and every day. This short term mindset is actually the shortest path to your longer term goals.

You might be able to spark a movement through a simple “Smiling Office Policy” with your employees. After all, there are plenty of studies showing that happy workers are more productive, and my mother always did say that smiling was contagious. The potential of gaining an office of smiling productive workers seems worth the risk of a few people snickering as you roll it out. Also, and to be brutally honest, if any employees scoff at the idea they might not be the best fit for your company anyway.

I understand a “Smiling Policy” might even sound a bit little silly to you, but remember, we are talking about the power of 1% here, and movements can not be created without a succession of small changes.

Now, let’s tackle a more traditional subject, your customer service call center. Select a few of your now smiling and productive employees and allow them to throw away that customer service phone script your company drafted. Let’s be real here, it is cold, boring, and many times just plain offensive to your employees and the people calling in. If you are training your staff correctly, they are smiling, and believe in your product and/or service, then allow them to personalize the calls to the customer and create a brand experience to remember. Often times I feel that companies forget that their customer service folks are the front line ambassador of the brand. Please don’t let this happen to you, and if it is, let’s change it!

So let’s work together and improve the corporate team building process through creating a high performance culture that will lead to happy employees and improve productivity!

By Harrison Painter

LWI and The Founders Den



The Founders Den

The Founders Den is a collaborative group of successful entrepreneurs, attorneys, investors, tax professionals, and advisors who are committed to sharing their knowledge, expertise, and resources to improve the environment for rising startup businesses. The Founders Den Members come from a variety of professional backgrounds and business sectors, and are focused on leveraging their wisdom and experience to offer advice to young companies, and in select cases the Den serves as an incubator for promising ventures who are in need of support to turn their plans into reality.

Eric Rice is a successful entrepreneur and has built a number of businesses in sectors ranging from financial services to gaming. He is currently the CEO of LWI, a non-traditional marketing firm specializing in social media and online branding.


Eric Rice

http://lwipro.com/

http://lonewolfmedia.net/


Kevin Harrington



http://tvgoods.com/




David Mickelson
http://mickcap.com
http://mickelsonlife.com


Martin Waters





http://www.wsgr.com/wsgr/DBIndex.aspx?SectionName=attorneys/BIOS/4367.htm


Eric Donsky
http://ericdonsky.com


http://lagunaventuresinc.com/


Rick Shepherd
Owner, Principal Consultant
http://www.businessconfidant.com/


Frederick Gaston
Business Litigator
Gaston & Gaston, APLC
www.gastonandgaston.com



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The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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