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Sunday, September 26, 2010

THE NET-TECH REPORT: How Can I Get Ideas for Blog Posts?

The Net-Tech Report with Chris Kauza

One of the most common things people ask once they have started a blog is "Where do I find ideas for blog posts?"

Great question...and one that can give even the most stalwart blogger, the dreaded 'Writer's Block." how do you go about finding great stuff to write about, that keeps people engaged and coming back for more?

First off - keep it simple. Take a look at the things which are going on around you. Speak about what's going on in your industry - someone came out with a new product? Do a review. Is there a new bit of regulation or a change in government policy? Assess its impact on those in your industry - go for a home run and see if you can interview one or two people who are involved in the change.

The thing to remember is that people love stuff which is ‘real’ and that they can relate to. Tell stories about things which have happened to you, and then make a point or lesson within the story. The rude receptionist you came across yesterday morning could be the basis of a great post on a blog about customer service (but don't reveal the person's name,of course). Describe how the experience made you feel...what could your readers take away from this experience and apply to their own businesses.

Next, take a look at other blogs in your niche. What sort of content do they post? What subjects seem to be ‘hot’ at the moment? Don't copy their post, but rather, provide your own take on the topic. A great place to discover topics that are important to your audience would be on forums that they frequent. Forums will show you the timely topics that people are talking about, why it's important to them, and how they are trying to solve their problems

No forum or blogs readily available in your niche? No problem. Just take a quick trip down to your local book store & peruse the magazine racks. You'll find all kinds of observations and perspectives on a wide variety of topics. While you might not find a magazine that is germane to your industry, you will most likely find an article topic that can give you ideas you could use in your blog.

One last tip is to set up a news reader service (Google Reader is a good example) to scour the Internet for relevant topics for your blog. You can set these up to find articles relevant to your topic (some examples might be "networking", "entrepreneurship", etc.). Once you have found a few that seem interesting to you, write about your perspective on these articles; chances are, if it was interesting to you, it will also be intriguing to your readers.

Happy Blogging!

For more information, please visit Chris's TNNWC Bio.

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