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Thursday, August 26, 2010

THE NET-TECH REPORT: How to Use Twitter as a Mini Blog

The Net-Tech Report with Chris Kauza

Have you started using a mini-blog? Most people often feel dissatisfied with the limited number of characters that are offered for each ‘post’. Twitter gives you 140 characters in Twitter- what's the best way to use them? The best way to use them is to view Twitter as a "miniature blog", where you can write your own personal posts. However, Twitter has opened up a vast realm of opportunities for people to inform their readers, and to generate web traffic for their business websites.

Using the Twitter "mini-blog" will keep your content "on message" and focused. It must be precise, brief and compact. You need a grasp of the language in order for people to comprehend you fully within those 140 characters.

There are certain basic differences between a tweet and your blog. Compare your blog to a well-rounded novel, and the tweet to a short story; both are written differently. You can make you blog post as long as you want - exploring all options and addressing all debates possible! When it comes to the tweeting - you need to really focus on what you really want to say?

In fact, though most view the 140 character-limit as a handicap, it can actually help. There are people who are so caught up in their business that they have little time to spare, and publishing regular updates to their blog is nearly impossible. Twitter can be very useful, by establishing and maintaining regular touch with their community.

When it comes to business mini-blogs, you have to filter out the non essentials and write an attractive post. Include your blog/website URL in your Twitter profile to direct the web traffic generated by your tweet to your main website. There will be people who will are interested enough to browse through to your website - and Twitter provides a great introduction for this. Plus, a tweet is so small that a reader has no option but to read it in its entirety!

In order to use Twitter effectively, try to regard it as a special preview of your own website or business blog, which requires thought. It's not just another opportunity to generate web-traffic; it's also an opportunity to reinforce your position of authority in your market. Whether you are selling products, services or information, Twitter helps interested readers find your website and engage with you / your brand.

Posing questions to your readers is a GREAT way to engage them. Not everything has to be a question; you should intersperse them with information updates, retweeting and sharing links from others, etc. Another advantage of this question method is that it lets you have some new and creative ideas from those readers, ultimately creating an audience that is interested and engaged in the success of your brand and your website.

For more information, please visit Chris's TNNWC Bio.

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