by Penny Ng, BACKTALKTM Producer
NEW: At the bottom of every TNNW article, we feature a COMMENT ON THIS ARTICLE button. Click on it! We want your opinion on every article and author. Push our buttons. Spark us. Inspire us. Interact with us. We love hearing from you!
NEWER: At the bottom of every article you will now also find a multi-purpose comprehensive social media button which will permit you to forward, email, rate and share articles with all of your colleagues on all of your social media. Forward. Share. Never miss an opportunity to get you name in front of your colleagues, clients and prospective clients -- and you can do this without selling and without spamming!
Sometimes the keys to successful commerce are 1) keeping in touch through regular, enjoyable contact (so that you'll always be on the recipient's mind), and 2) simply being there when it counts. When your client needs what you have to offer, he will give you FIRST PRIORITY. This new button gives you the power to mass communicate and announce your availability and brand. Samples of both buttons follow, but first...
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Here are some of your comments on our recent articles published in the TNNW Weekly Newsletter, the Blue Tuesday Report, and our other infomedia, publications and special bulletins:
DOUGLAS CASTLE: Douglas Castle Rants
Sorting Through "Extreme News" From Left, Right and Center
"Dear Douglas:
I’m glad you reprinted this article because I accidentally deleted it from my E mail.
While I don’t totally agree entirely with your thesis, I believe you’ve “nailed” the dilemma facing most if not all budding entrepreneurs. I would like to add my thoughts to your article.
Most entrepreneurs have to start small often with limited resources. That being said, add these to your analysis:
1) YOU’RE IN BUSINESS TO MAKE MONEY. You are not in business to make the world a better place.
2) BECOME A SALESPERSON, NOT A MISSIONARY. You need to learn how to make appointments, present, close and overcome objections. There are no magic formulas, shortcuts or silver bullets. You need to be persistent, resilient and motivated. No one will do this for you. Some sales training would also help.
3) You need to make sales calls. That means getting yourself in front of real prospects by using every resource; social media (only marginally effective) or actual real-world cold-calling (difficult but very effective).
I really enjoyed this article, Douglas . We agreed over dinner that the cultural dynamics are changing; that still doesn’t negate the need to earn money. Some of the old “tried and true” still apply."
Gabriel Siegel
DOUGLAS CASTLE: The National Networker (TNNW) Articles, Updates, RSS and Daily Email
Facts, Fiction and Exploitation - Things To Be Concerned About
"Dear Douglas:
At what point in recent memory do you think the stock market was ever fair? But human nature being what it is, there were always those who felt they could 'beat' the market. Likewise, there are a plethora of trading programs peddled as a sure fire mechanism to achieve great wealth in the market.
But, human nature being what it is, there are always those who are foolhardy enough to match wits with the major houses. Think Atlantic City, OTB or street corner crap games. There's always a player; and, as you know, most will lose.
Your friend,"
Gabriel Siegel
LINDA DE SEIFE: Balancing Healthcare, Public Policy and Politics
Why the Tea Party Movement Makes the Left Nervous
"Hi Linda,
I loved your recent article on why the left is nervous."
R. L.
RICK ITZKOWICH: Being There When It Counts
How Can I Help You?
"Good question Rick. A question asked in shops all the time and it always amazes me the ignorance of some people who simple just walk past and ignore the person who has asked it."
W. T.
How Saving Three Lives Led to a Sale
"Rick,
You nailed it with your comment, 'when you aggregate all of the activities together, they become a very powerful force'. Business networking, like advertising and marketing, is morphing into a network of different channels driven by technology. A while back I wrote about this in an article discussing a new advertising model entitled, '2010, Businesses Go to War Online'.
http://bit.ly/9B2GB6"
T. H.
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