Much is going on throughout the world and a sampling of several significant and recurring news topics presented here (in no particular order) might be worth your Googling:
The number of Americans without health insurance reached 46.3 million in 2008, up from 45.7 million a year earlier, according to figures released Thursday by the US Census Bureau.
NEW YORK, Sept 11 (Reuters) - Celebrity photographer Annie Leibovitz reached a deal on Friday with the art finance company behind her $24 million loan, allowing her to buy back control of her photographs, which had been put up as collateral.
A handful of the biggest record labels welcomed new American Idol judge Ellen DeGeneres into the music biz with an unpleasant gift: They sued her daytime talkie The Ellen DeGeneres Show over copyrights.
LONDON - South African runner Caster Semenya's eligibility to compete as a woman is no clearer -- even though reports say she has both female and male characteristics.
The debate whether to send more combat troops to Afghanistan took a twist reminiscent of the Iraq conflict when the head of the Senate Armed Services Committee on Friday advised not sending any more US combat troops to Afghanistan beyond those already ...
Twitter has become quite a sensation, but what are its limitations? What does it accomplish for its users? Is it inviting competition? Is it waning in its popularity or declining in its standards?
Here are some interesting items of note:
1. Only a small and declining portion of the population under 30 years of age uses Twitter. These people tend to gravitate toward the more fully-featured and deeply-interactive Facebook.
2. As of September 1st, in excess of 25% of Twitter posts were about using Twitter (and Twitter-based businesses and technologies); an additional 10% were about “get rich quick” – type business opportunities; an additional 8% were promoting dating services, and sexually-oriented sites and services.
3. It appears that the trend is that Twitter is becoming increasingly commercialized (since it is an unmoderated medium with a large prospective audience) and less social or interpersonal-connection oriented.
To be heard on Twitter, you must be very efficient with your use of words, and your “headline” must be either shocking, controversial, humorous or curiosity- invoking. It is becoming increasingly difficult to stand apart from the cacophony of the Twitter crowd.
One other interesting item: The ratio of your statements to your hyperlinks, ampersands and hashtags should be as high as possible – this gets you more readers.
You absolutely must visit our Press Release, Public Relations and Publicity Page, on http://tnnw1.blogspot.com. Don’t just look at the offerings…think about how you might incorporate them as a central component of your promotional and marketing strategy. It’s not just about getting top-ranked by Google, or getting your brand better recognized. It’s also, over the longer run, a credibility reinforcement tool. With each new release, you will get more printings, more attention and more viable prospective customers or clients.
Typically, your news release has gathered maximum market visibility and effectiveness during a two - to three – week period, after which the excitement fades. In orchestrating a successful campaign, it is always prudent to issue releases at least once monthly (or bi-monthly, if you are subject to great budget constraints). Each release generally receives more coverage, more attention, and garners you more identity and credibility. The cumulative effect is what you are after.
Visit http://tnnw1.blogspot.com. Let us help you design a media and marketing strategy for optimal vertical growth. News releases are not additive – they are exponential.
This coming Tuesday, a Special Edition of The National Networker will be coming out with the results of our first joint survey conducted with Scott Gingold, pollster extraordinaire. In next week’s issue, the survey question might be just a bit more edgy… perhaps something along the lines of (just for example):
“How often do you believe that your own social, marketing, purchasing or other key business decisions are based upon published statistics or polls?”
Virtually all of the time;
A great deal of the time;
About half of the time;
Somewhat less than half the time;
Very seldom, if ever.
I think that a poll about the effect of polls would produce some fabulous insights.
The wonderful BLUE THINGS which follow this content-free explanatory non- post are great things. Look at every single one. They are not articles...but they are critical bits (and bytes) of intelligence.
Now, for the BLUE THINGS. Treat them with respect. They are friendly. Klatu barata nikto.
One of the things I find so amazing about online networking is how the way we look at friendship has changed. Using LinkedIn, Facebook, Twitter and other related services have allowed us to "friend" others and in doing so, set up a potential long-lasting relationship.
In many cases, friendships can develop despite having never met in person. Case in point, through LinkedIn, I have developed several wonderful relationships with individuals that I have emailed, Skyped, even conversed with over the phone but never had the traditional face-to-face.
This past week on a recent business trip to Providence, Rhode Island I had the chance to physically meet one of my many long-time connections: Jessan Dunn-Otis, whom we've featured in the pages of TNNW before. I affectionately call Jessan the "Garrison Keillor" of Rhode Island as she has stories upon stories to share of growing up in and around Providence.
We met on a very rainy Friday night at McFadden's Irish Pub on Pine Street and proceeded on a very soggy, yet wonderful walking tour of a city I knew very little about. What was really cool about our roughly 4 mile trip was talking face-to-face with a person I already knew so well while walking along the Providence River, seeing Brown University, gazing upon the large statue of Roger Williams overlooking the city from College Hill before ending our journey at the famous Haven Brothers Diner - a walk-in trailer/lunch cart.
Thank you Jessan for the wonderful tour! Can't wait go back to my new favorite little city.
In other news, we are delighted to have Dr. Franco Oboni joining the TNNW family this week. Dr. Oboni is the Founder of Riskope, an global risk assessment/crisis management firm and is an internationally-recognized authority on the subject. As one of our main interests at TNNW is globalization/internationalization, we were so excited when Dr. Oboni decided to write for us. Each month, Dr. Oboni will bring us his new column, Information Warfare Risk Management to talk about what he knows best. WELCOME DR. OBONI!!!
The Emergence of the Relationship Economy, now out as an eBook and on March 1, 2008 in hardcopy. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is being considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.
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ABOUT ADAM J. KOVITZ: FOUNDER, PUBLISHER AND CEO
Adam J. Kovitz, owner of Kovitz Enterprises, LLC, is the Founder, Publisher and CEO of THE NATIONAL NETWORKER. He is a regular author and contributor of articles, and is known by many as the "Avatar Of Relationship Capital".
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Thank you.
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