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Sunday, September 13, 2009

BLUE THING #3: Amazing New Facts and Statistics

Amazing New Facts and Statistics
BLUE THING #3: Amazing New Facts and Statistics


Twitter has become quite a sensation, but what are its limitations? What does it accomplish for its users? Is it inviting competition? Is it waning in its popularity or declining in its standards?

Here are some interesting items of note:

1. Only a small and declining portion of the population under 30 years of age uses Twitter. These people tend to gravitate toward the more fully-featured and deeply-interactive Facebook.

2. As of September 1st, in excess of 25% of Twitter posts were about using Twitter (and Twitter-based businesses and technologies); an additional 10% were about “get rich quick” – type business opportunities; an additional 8% were promoting dating services, and sexually-oriented sites and services.

3. It appears that the trend is that Twitter is becoming increasingly commercialized (since it is an unmoderated medium with a large prospective audience) and less social or interpersonal-connection oriented.

To be heard on Twitter, you must be very efficient with your use of words, and your “headline” must be either shocking, controversial, humorous or curiosity- invoking. It is becoming increasingly difficult to stand apart from the cacophony of the Twitter crowd.

One other interesting item: The ratio of your statements to your hyperlinks, ampersands and hashtags should be as high as possible – this gets you more readers.



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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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