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Friday, June 26, 2009

OPTIMIZING YOUR IMPACT: The Most Important Question to Answer to Impact Your Market

Optimizing Your Impact with Jeff Schomay

You have a project, vision, message, endeavor, idea, or business that is incredibly important to you, but it can’t go anywhere unless you can get others interested and engaged. Whether you realize it or not, on any given level, there is a single job that you must constantly and continually do successfully: design your interactions to cause people to want to “engage further” instead of “pass.” But how do you do that? It all comes down to one question: “Who Cares?”

I know it sounds over-simplified, but truly, you ability to fully answer that question will directly affect the impact you make on your market. Let’s look at it closer.

“WHO cares?” The first half of the question is all about your target market, and as with any kind of presentation, if you want a positive response, you must know your audience! Note that “who” does not focus on who you are or what you do. “You” don’t even come into the picture. It’s all about “them” and understanding their perspective. Beyond a profile of demographics gathered from your market research, you’ll want to really get a feeling of what it’s like to be them, so that you’ll be able to speak their language. Here are some points to consider:

• What is their situation?
• What are their passions, desires, needs, fears, frustrations?
• How do they communicate, how do they learn?
• What do they surround themselves with? Where do they hang out?

“Who CARES?” The second half of the question looks at why they would be interested and how they would engage you. It’s all about getting in their shoes! Your material is only worth the extent to which it resonates with “them.” What is your presentation sounding like from their perspective? Here are some more considerations:

• How does this benefit them?
• What resonates and why?
• What is on their mind on in their life right now?
• Do they have similar interests?

Once you really understand who you are speaking to and how to present to their perspective, you will not only be able to design your presentations better, but you may find new insights about your material that could be optimized for an even better market response.

Written by Jeff Schomay

As a professional juggler and a practiced film writer and director, Jeff Schomay has a very unique perspective on making an impact on your market. He does branding and advertising for individuals and businesses to great results.
(c) 2009

For more, please see Jeff's TNNW Bio.


Posted to THE NATIONAL NETWORKER (TNNW). All rights reserved.

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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