by Dave ClarkeUK Bureau Chief
Last month I wrote about 'How Small Businesses Really Network in the UK' and quoted from the research findings of Alan Rae and Lisa Harris. I have also written previously about how networking activity is on the increase in the UK.
It is great to see more business owners and professionals networking. Often, however, people new to networking have little idea about the basics. In fact one of the most popular handouts I have is a postcard with '10 top business networking tips' printed on one side.
Alan has also written a couple of helpful articles about building trust which is at the core of effective networking. The articles entitled, Building Trust Part 1 and Part 2, are well worth a read and summarise some of the findings from his current research.
Alan writes that as well as being crystal clear about what you do, doing what you say and knowing your subject, the key skills of networking and building trust are:
* An attitude of Givers Gain
* Listening Skills
* Rapid follow up
* Enthusiastic can do attitude
* Trustworthy and sincere
Brilliant reminders about the basic skills required to be effective and successful in business networking.
He also provides a great summary of what it takes to make it work really well:
"Above all you have to be clear about what you want out of it – be it collaborators, referrals, employees, introductions to finance. If you are helpful and you let other people know clearly what you do and what you want, consistently – then the magic will start to occur."
Good Networking!
Dave Clarke
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