UK Bureau Chief
'Recession lifts social networking site LinkedIn' reported Fortune magazine recently. The article reports Linkedin making profits and quotes Charlene Li, founder of the research outfit Altimeter Group saying "The number one way you find a job is through referral and LinkedIn is the biggest referral network out there,"
Activity on the big social networks and media like Facebook and Twitter is increasing rapidly and that is reflected amongst UK users. I am asked repeatedly "How do I use Twitter & Social Networks?". To answer some of the questions I have written '10 tips for building business with the effective use of offline & online networks' and developed a seminar on the subject.
So is the demand for 'offline' networking keeping pace? I can report that the demand in our own network is increasing and I hear the same reported in recent conversations with people I know running other UK groups including BRX, BNI, 4Networking, and BoB Clubs.
A good indicator is the increase in number and activity on some UK based websites and events promoting the different styles and opportunities for networking. To paraphrase Charlene (above). The number one way to generate business is through referral and networking groups provide the biggest opportunity to do that.
To check out UK wide networking opportunities and find the best group for you visit the following sites.
Business Scene which features networking and business events. Search by postcode to find events locally or when you are on the move.
My Networking PA lists networking events by region or sector.
find networking events lists by region & town/city.
Good Networking!
Dave Clarke
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