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Friday, May 15, 2009


Network Marketing Secrets with Candy Webb

I wish I could take credit for this quote; I can’t, it’s attributable to Anne Morris, well known essayist of New York City, but it gets at the essence of success in my industry (probably in any industry):

“The irony of commitment is that it's deeply liberating - in work, in play, in love. The act frees you from the tyranny of your internal critic , from the fear that likes to dress itself up and parade around as rational hesitation. To commit is to remove your head as the barrier to your life.”

Her phrase…”that likes to dress itself up and parade around as rational hesitation”…is perhaps the emotional answer to breaking through the intellectual barrier that keeps so many from actually succeeding. We don’t always think it is “cool” when someone is passionately, excruciatingly involved in any endeavor…it is frequently more comfortable to stand back, to take that “rational hesitation” and thereby, quite frequently, to miss the boat. I have found that most people are so risk adverse that they will literally stay in jobs where they are underutilized, under appreciated and underpaid forever, instead of stepping out and up and going for their dreams. They will practice that rational hesitation until there is no opportunity left. These are the folks that spend a lot of time in later years talking about “what might have been”. This does not mean, of course, that all caution should be thrown to the wind in making decisions that affect career, wealth, and family good. It simply means that we must guard against letting due diligence extend into analysis paralysis. How do you avoid that? When do you have enough of the right answers to make a “Yes” decision?

The best way to answer that is to develop a decision process that considers the TOP FIVE CRITERIA that need to be answered to determine whether or not you are making a good decision. Then, go about getting those answers from more than one source of qualified experts. Then, weigh those answers, compare them for like responses, divergent opinions, and finally – make you own decision.

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If you are talking about a decision regarding Network Marketing (and, of course, I’m always talking about Network Marketing!), and how to get the right answers, let’s first talk about finding the qualified sources. Be wary, these experts will definitely be trying to convert you as a believer in their particular company, but if you are capable in your questioning, you can get the overall answers you need. Always in picking your experts, you are looking for over ten years of successful experience in the industry. These are some criteria you can use for judging their expertise. Is this what they do full time? The only reason anyone is not full time in our industry is that they simply have not made enough money to go full time. You’ll probably want to give me some objections to that statement, but believe me, after twenty years in the industry, I know this is one of the sure ways to separate the ones who have arrived from those still on the journey. How many people are in their organization after two years? If they are a top producer that number will be around 8,000 to 10,000. It’s a sure thing; if less, well then they’re probably not making the grade of a “top leader”. Sales volume in their organization is another indicator because sales volume indicates profit. Look for sales volume (if you can get a straight story) of over $300,000 monthly. Other indicators – Is there a company print out of earners, or does the company have a Millionaire’s Club that this person is a member of.

Once you know you are talking to someone who is qualified to give you answers, then you need to know what are the right questions to ask? Stability of the company and company growth are big indicators. Have they been around AT LEAST two to three years and during that time has the company reached at least 40 to 50 million in volume? These are good indicators for a company that will last, that won’t fold underneath you. Other, more subjective factors like product(s), ownership are important. ALWAYS get the owner’s name and do your own simple Google search for background information and past successes/failures/bankruptcies, etc. Don’t be fooled by thinking that the past will not repeat itself. It is simply amazing how many bad actors in the industry repeat their mistakes time and time again, trying to resurrect themselves in company after company. Check the internet watchdog sites like, my favorite, edited by industry expert, Rod Cook. This is always a good place to review what’s really going on with companies, old and new. So, let’s review the FICE CRITERIA that need to be satisfied:

1) Stability – Longevity is important – Don’t be fooled thinking new is better; new has just not been proven yet.

2) Growth – Be leery of “slow growth” companies, regardless of what new product is now coming on line that the hype says will spur growth – Slow growth companies normally stay that way.

3) Ownership – Do your due diligence here thoroughly; past indiscretions seem to repeat!

4) Sponsorship – Join only if your immediate coach/sponsor/trainer is a bonafide leader, top level distributor, full time at the endeavor, recognized as a leader, member of the Millionaires Club, someone at the top of their game. Don’t join the blind leading the blind parade as most people do; you can’t be expected to be successful if you don’t have the right counseling.

5) Compensation Plan – Hard to compare company to company. It normally takes an expert who has been around the industry for a long time to be able to review a plan, see it’s weaknesses and strengths and do this well. One indicator (if you can get an accurate answer) is the percent paid out in commissions. The average in the industry is 34 cents out of every dollar made is paid out to distributor commissions. But, many companies pay less (if this is the average) and a few pay very well – up to 50 cents back to commissions. That is the company you want to choose!

So, ask the right questions of the right people and then make a commitment to GO FOR IT and don’t look back. Commitment is indeed “freeing” and once you have done your due diligence you can feel comfortable and assured in your choice. Don’t second guess yourself, don’t hear naysayers. Make sure that you are listening only to people who have “been there and done that”. I am constantly amazed at the number of people who will listen to their brother-in-law Fred who never made a decision to get off the couch except to get another beer, but yet, is a fount of all knowledge. Opinions are cheap. Everyone has one, but the only opinions that should influence your thinking are those opinions that come from experienced, successful players – those with the inside track. Happy Decision Making!

Your Network Marketing Coach,

Candy Webb

916 408-3637

Member, XanGo Millionaire’s Club

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1 comment:

Larenz02 said...


Thanks for your post. The greatest thing in the Network Marketing is that, it is type of business that can be managed very easily in a simpler way compared to many other businesses and it is the business which is more people friendly.

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