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Saturday, May 09, 2009


Breakthrough Networking with Lillian D. Bjorseth

To accumulate important relationship wealth, you need to use the right tools … in this case stellar networking and communication skills. Let’s examine what networking is and why it is an absolute must in your relationship-building tool chest.

Networking is an active, dynamic process that links people into mutually beneficial relationships to build a new kind of wealth: social (relationship) capital.

  • Active - You cannot sit back and wait to be contacted or approached. You have to make it happen! The knight or princess on the white horse will not drive up to your door with referrals or job offers. You have to take the initiative to participate and meet others.
  • Dynamic - People, events and information are constantly changing. No two interchanges are the same. You have to keep up with your industry, your business, your company, your community, your friends and, most of all, you have to hone your techniques continually so you can apply them universally.
  • A process - Networking is a series of hierarchical actions and interactions that leads to an end: a result, a solution, a relationship, an answer, a sale, a job.
  • Links - The process connects, bonds and couples people with one another. Just as a chain is only as strong as its weakest link so is your network only as strong as your weakest link.

What Can A Conductor Teach You About Leadership Strategies ?


Your Networking Chain

Your chain is comprised of different size links as well as broken links. Take a few minutes now and decide whose names go where in your chain. How much work does your chain needs to make it strong again?

  • Big, thick links = people who are strong connections and you can always count on.
  • Medium links = people with whom you have more casual relationships and can usually count on.
  • Small links = people you may or may not be able to count on. You need to work on strengthening the relationship.
  • Broken links = relationships have gone awry because you haven’t bothered to stay in touch. These are vital links you need to repair to make your chain as strong as it can be.

  • Mutually beneficial relationships - Networking is as much about giving as it is about getting. You and people you connect with and connect to others need to mutually profit from the interactions to make it work. Just as you can’t take money from your savings account until you deposit it, you can’t take from the universe until you have helped others. And you don’t need to keep track because the natural law of reciprocity makes sure you will get when you give.

  • Social (relationship) capital This kind of wealth is what helps you amass financial capital. Who you know is more important up front than what you know. Advanced degrees and experience won’t open doors for you. It’s people who do that … people I call your network of “knob turners.”

Lillian D. Bjorseth, internationally known speaker, trainer, coach and author of the new third edition of Breakthrough Networking: Building Relationships That Last.;,

Posted to THE NATIONAL NETWORKER (TNNW). All rights reserved.

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1 comment:

TheBusinessMD said...

Lillian, your article is an excellent reminder to take action and to pay attention to the continuous changes that are inevitable in our relationships because today is a different day than yesterday. And reward occurs for those willing to take responsibility to grow and nurture our relationships.

Christine West, TheBusinessMD,

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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