Especially for Women with Ann Barczay Sloan Introducing Liz Pabon
CEO and Branding Maven
www.LizPabon.com
by
Ann Barczay Sloan
Featured Columnist, The National Networker
“Your brand is the heart of your business, and
CEO and Branding Maven
www.LizPabon.com
by
Ann Barczay Sloan
Featured Columnist, The National Networker
“Your brand is the heart of your business, and
you are the heart of your brand.”
Getting clear on what lives behind your packaging
Getting clear on what lives behind your packaging
is the first step in changing the rest of your life and
the lives of those you’re intended to touch.
How Liz Pabon and I first connected
Liz was enthusiastically recommended to me as interview subject by none other than Christine Kloser (formerly Founder of N.E.W. Entrepreneurs in Los Angeles), and now Founder / CEO of The Freedom Formula.
By now it seems funny how many times Christine’s name has shown up in this “Women’s Networking” column of mine: amazing to see how the N.E.W. dinner meetings I attended in Santa Monica around 2004 have resulted in such pivotal contacts and contacts of contacts. Again, the power of networking in full play!
Who is Liz Pabon and what is she all about?
“How She Does It”, Liz’s colorfully sophisticated e-newsletter, sums her up as follows:
As the CEO and Branding Maven for Liz P. Communications, Liz is committed to inspiring and motivating female entrepreneurs to design profitable businesses ─ fueled by spirit, smarts and strategy ─ that bring the female essence to the global leadership table.
It's Liz' belief that women are poised to create a massive shift in how business is conducted on a global level. A bona fide MavHERick(TM), Liz challenges conventional thinking and motivates women to use their natural talents and abilities (their best) to rock the business landscape by developing and introducing brands that transform the status quo.
The Branding Maven’s achievements
Because of her unique perspective on branding – one that extends beyond outer packaging ─ Liz became known as “The Branding Maven.” Her innovative and forward thinking approach to branding has won her acclaim. In 2007, her home study tool kit, Your ULTIMATE Brand by Design was presented with the prestigious Apex Excellence in Education and Training award – the course is now in its third printing.
And in 2008, her recently published book, The MavHERick™ Mind was recognized as a National Indie Award finalist and continues to inspire and empower women in business across the globe.
Exploring Liz’s web site
In the striking Home page illustration on www.LizPabon.com , Liz’s image is displayed on the screen of a hot-pink laptop computer parked on a bold zebra-striped couch. The hot pink headline calls out to the visitor:
“Discover how She does it!”
Some of the menu selections on this site are unexpected. Let’s take a look at a few details:
Home
The Home page displays Liz’ forthright declaration
Liz Pabon – Your Best is Yet to Come
The Rules of Success Have Changed...
Have You?
As an entrepreneurial woman, you've been playing with a dated rulebook. A rulebook
How Liz Pabon and I first connected
Liz was enthusiastically recommended to me as interview subject by none other than Christine Kloser (formerly Founder of N.E.W. Entrepreneurs in Los Angeles), and now Founder / CEO of The Freedom Formula.
By now it seems funny how many times Christine’s name has shown up in this “Women’s Networking” column of mine: amazing to see how the N.E.W. dinner meetings I attended in Santa Monica around 2004 have resulted in such pivotal contacts and contacts of contacts. Again, the power of networking in full play!
Who is Liz Pabon and what is she all about?
“How She Does It”, Liz’s colorfully sophisticated e-newsletter, sums her up as follows:
As the CEO and Branding Maven for Liz P. Communications, Liz is committed to inspiring and motivating female entrepreneurs to design profitable businesses ─ fueled by spirit, smarts and strategy ─ that bring the female essence to the global leadership table.
It's Liz' belief that women are poised to create a massive shift in how business is conducted on a global level. A bona fide MavHERick(TM), Liz challenges conventional thinking and motivates women to use their natural talents and abilities (their best) to rock the business landscape by developing and introducing brands that transform the status quo.
The Branding Maven’s achievements
Because of her unique perspective on branding – one that extends beyond outer packaging ─ Liz became known as “The Branding Maven.” Her innovative and forward thinking approach to branding has won her acclaim. In 2007, her home study tool kit, Your ULTIMATE Brand by Design was presented with the prestigious Apex Excellence in Education and Training award – the course is now in its third printing.
And in 2008, her recently published book, The MavHERick™ Mind was recognized as a National Indie Award finalist and continues to inspire and empower women in business across the globe.
Exploring Liz’s web site
In the striking Home page illustration on www.LizPabon.com , Liz’s image is displayed on the screen of a hot-pink laptop computer parked on a bold zebra-striped couch. The hot pink headline calls out to the visitor:
“Discover how She does it!”
Some of the menu selections on this site are unexpected. Let’s take a look at a few details:
Home
The Home page displays Liz’ forthright declaration
Liz Pabon – Your Best is Yet to Come
The Rules of Success Have Changed...
Have You?
As an entrepreneurial woman, you've been playing with a dated rulebook. A rulebook
of principles that don't serve you as the spirited, sassy and savvy woman you are.
A rulebook you've been "sold" on as the only way, the right way to create success.
I'm here to tell you there is another way...
· A way to honor your creativity, vibrancy and authenticity.
· A way to do good in the world and make money with no guilt, fear or shame.
· A way to re-write the rulebook you've been living by and create success on your terms!
Services
"You've Got to Breakthrough to Breakout!", states the headline on this page.
International Branding and Marketing Expert, Liz Pabon, Reveals Irresistible Success
I'm here to tell you there is another way...
· A way to honor your creativity, vibrancy and authenticity.
· A way to do good in the world and make money with no guilt, fear or shame.
· A way to re-write the rulebook you've been living by and create success on your terms!
Services
"You've Got to Breakthrough to Breakout!", states the headline on this page.
International Branding and Marketing Expert, Liz Pabon, Reveals Irresistible Success
Secrets That Have Transformed Women from Invisible to Invincible...
Liz’s services listed here (defined in greater detail on the page) are:
Group Coaching
Business Consulting
Hands-on Coaching
Other Services: Tell Your Brand Story...
(through the power of movies)
Rants & Raves
Liz’s blog and Article Archives are found here.
Freebies
Free content available to LizPabon.com visitors:
-- Two inspiring movies
-- A collection of useful articles
Get to Know Liz
Liz freely shares her philosophy here. To begin:
My Message is My Life...
You see, who I am is what I do.
…When you are clear on your life's purpose and create your business as a channel
Liz’s services listed here (defined in greater detail on the page) are:
Group Coaching
Business Consulting
Hands-on Coaching
Other Services: Tell Your Brand Story...
(through the power of movies)
Rants & Raves
Liz’s blog and Article Archives are found here.
Freebies
Free content available to LizPabon.com visitors:
-- Two inspiring movies
-- A collection of useful articles
Get to Know Liz
Liz freely shares her philosophy here. To begin:
My Message is My Life...
You see, who I am is what I do.
…When you are clear on your life's purpose and create your business as a channel
to express that purpose, then how you live your life is what you do. In other words,
the message of your business is the message of your life's purpose. Therefore, your
message is your life.
See, it's all about connecting with your True Essence. Without that connection,
See, it's all about connecting with your True Essence. Without that connection,
you struggle in your business and will often feel disconnected or disillusioned between
what you do and where you're at on the rung of success.
When I connected with my True Essence my entire life changed.
And that's what I teach women to create...
A business that expresses your life's purpose, identifying and then embracing, the
When I connected with my True Essence my entire life changed.
And that's what I teach women to create...
A business that expresses your life's purpose, identifying and then embracing, the
unique gifts you possess to help you live that purpose. This is why your life and your
business become one but not in the dated, "bring your work home with you" kind
of way. It is instead an effortless, authentic way of living, being and contributing.
Media Page
Liz Pabon Bio ─ Excerpts
… Liz helps female entrepreneurs design profitable businesses - fueled by spirit, smarts
Media Page
Liz Pabon Bio ─ Excerpts
… Liz helps female entrepreneurs design profitable businesses - fueled by spirit, smarts
and strategy - by integrating inner and outer branding strategies.
It’s Liz’ belief that women are poised to create a massive shift in how business is conducted
It’s Liz’ belief that women are poised to create a massive shift in how business is conducted
on a global level. A bona fide MavHERick™, Liz challenges conventional thinking and
motivates women to use their natural talents and abilities (their best) to rock the business
landscape by developing and introducing brands that transform the status quo.
A former Media Executive, Liz established her background in marketing communication
A former Media Executive, Liz established her background in marketing communication
as a VP of Sales & Marketing at some of the world’s leading multi-media publishers.
Having a passion for entrepreneurship, Liz P. Communications was born.
Become a Partner
Liz describes her “Power Partner Program” here: an Affiliate program for her information products. Her invitation states:
I have a growing product line - some award winning - and can't possibly create the
Become a Partner
Liz describes her “Power Partner Program” here: an Affiliate program for her information products. Her invitation states:
I have a growing product line - some award winning - and can't possibly create the
kind of wild-fire impact I want on my own...and that's where you come in. I'm reviewing
applications for a few hand-selected power partners to help me reach more women.
It’s time to move on now to the interview with the MavHERick(TM), herself.
Wow, Liz ─ now that I’ve seen aspects of your site, I’m left with even more questions. In your own words right now, how would you briefly describe what you do?
“I’m in the business of helping entrepreneurial-minded women connect powerfully with their true essence. And once connected to the essence of their uniqueness, we build their transformational lifestyle brand as an expression of that essence. A brand whose sole purpose is to transform the lives of others...”
What makes you, your company, unique? In other words, what is the so-called Unique Selling Proposition (USP) of your product or service?
“What makes my service unique is that it is not based on models, blueprints or formulas. It is based upon a strong connection to the inner workings of the human spirit. Great brands are emotional and tug at our hearts. The only way to create that kind of connection with any market is to find passion within yourself as the business owner and breathe that passion into your business.”
What is the primary goal, the mission of what you do?
“The primary intention behind what I do is to fulfill my divine purpose and do so through my business... It is how I express that which is in my own heart (to help others express what is in theirs) and that which gets my creative juices flowing.”
How did you get started with all this?
“Actually, I’ve been doing this work my whole life. After 20+ years in Corporate America, I began my entrepreneurial journey 5 years ago and in a 360 degree fashion, reconnected with the work I best love to do and have always done... empowering women by connecting them to who they truly are – their best and greatest self. Their business and their brand are merely a form of outer expression of their divine purpose and greatness.”
Which of your projects are you currently most excited and passionate about?
“Truth is, Ann, I don’t involve myself in any project(s) that I’m not completely passionate about...it’s just not worth it if there’s no passion behind it.”
How much of your work is focused specifically toward women?
“100% of my work is focused on women. Occasionally a daring man comes into my lair but women are the market I focus all of my efforts on. We have a wonderful opportunity to contribute our innate skills to the global leadership table and have held back for far too long by playing with the ‘old boys’ rule book. Today is a time when women’s natural abilities and the lens from which we view the world are badly needed.”
What are some of the ways and places you promote your enterprise?
“I promote my business predominantly online; ezine, blog, social networking, article publishing, online radio interviews and other online collaborations.”
Whom and / or what does your network currently include, Liz? How far does your network extend?
“My network is made up of thousands of women (and a few fantastic men) from around the world who wish to inspire others and be inspired.”
What has been the best about building a network so far: Positive experiences? Benefits, expected and unexpected?
“For me, it is having an audience (a platform) from which to voice my point of view, my philosophy and give others a different perspective to consider. It’s also an added benefit to have this network shower me with praises for the work I’m so passionate about.”
Such a big smile when you say this!
“Big happy smile –yes!”
What challenges (if any) have you found in your networking experiences? Unexpected events? Any benefits emerging from challenges in the long run?
“Actually, the greatest challenge I’ve encountered in my networking (social or offline) experiences are people who don’t understand networking is not a selling opportunity. It is instead a relationship building opportunity where both parties benefit and support one another.”
It’s time to move on now to the interview with the MavHERick(TM), herself.
Wow, Liz ─ now that I’ve seen aspects of your site, I’m left with even more questions. In your own words right now, how would you briefly describe what you do?
“I’m in the business of helping entrepreneurial-minded women connect powerfully with their true essence. And once connected to the essence of their uniqueness, we build their transformational lifestyle brand as an expression of that essence. A brand whose sole purpose is to transform the lives of others...”
What makes you, your company, unique? In other words, what is the so-called Unique Selling Proposition (USP) of your product or service?
“What makes my service unique is that it is not based on models, blueprints or formulas. It is based upon a strong connection to the inner workings of the human spirit. Great brands are emotional and tug at our hearts. The only way to create that kind of connection with any market is to find passion within yourself as the business owner and breathe that passion into your business.”
What is the primary goal, the mission of what you do?
“The primary intention behind what I do is to fulfill my divine purpose and do so through my business... It is how I express that which is in my own heart (to help others express what is in theirs) and that which gets my creative juices flowing.”
How did you get started with all this?
“Actually, I’ve been doing this work my whole life. After 20+ years in Corporate America, I began my entrepreneurial journey 5 years ago and in a 360 degree fashion, reconnected with the work I best love to do and have always done... empowering women by connecting them to who they truly are – their best and greatest self. Their business and their brand are merely a form of outer expression of their divine purpose and greatness.”
Which of your projects are you currently most excited and passionate about?
“Truth is, Ann, I don’t involve myself in any project(s) that I’m not completely passionate about...it’s just not worth it if there’s no passion behind it.”
How much of your work is focused specifically toward women?
“100% of my work is focused on women. Occasionally a daring man comes into my lair but women are the market I focus all of my efforts on. We have a wonderful opportunity to contribute our innate skills to the global leadership table and have held back for far too long by playing with the ‘old boys’ rule book. Today is a time when women’s natural abilities and the lens from which we view the world are badly needed.”
What are some of the ways and places you promote your enterprise?
“I promote my business predominantly online; ezine, blog, social networking, article publishing, online radio interviews and other online collaborations.”
Whom and / or what does your network currently include, Liz? How far does your network extend?
“My network is made up of thousands of women (and a few fantastic men) from around the world who wish to inspire others and be inspired.”
What has been the best about building a network so far: Positive experiences? Benefits, expected and unexpected?
“For me, it is having an audience (a platform) from which to voice my point of view, my philosophy and give others a different perspective to consider. It’s also an added benefit to have this network shower me with praises for the work I’m so passionate about.”
Such a big smile when you say this!
“Big happy smile –yes!”
What challenges (if any) have you found in your networking experiences? Unexpected events? Any benefits emerging from challenges in the long run?
“Actually, the greatest challenge I’ve encountered in my networking (social or offline) experiences are people who don’t understand networking is not a selling opportunity. It is instead a relationship building opportunity where both parties benefit and support one another.”
Any remedy for this?
“Any time I find myself faced with someone in ‘pitch mode’ I simply choose to recognize their excitement and focus as passion versus the pitch itself (which is frankly, a big turn off).”
That’s a wonderfully wise perspective!
Now ─ bottom line – what do you feel is really working well for you and your company?
“In the world of branding and marketing there is always talk of the ever-important “hook” – the offer or promise that reels an audience in.”
And your particular hook is -- ?
“What works well for my business is not a traditional hook but my passion. I teach my clients that the days of searching high and low and creatively drumming up a hook to entice an excite your market are slowly fading away. Today, the new “hook” is your passion. And I have lots of that...”
I can certainly see that! I laugh.
Besides networking, how else are you promoting your company? What do you view as the primary vehicle and what makes it more important than the others?
“Relationship marketing is what has always worked best for me and is also the method that women respond best to. I rely greatly on my weekly ezine (electronic newsletter) to help me build relationships with women across the globe.”
“How She Does It”?’ Clever name for an ezine!
“Yes! This works best for me because it is cost efficient, allows me to be timely and provides a regular means of contact with my audience. From this ezine, they get to know me, like me and trust me as not only an expert in my field but as a gal’s gal.”
What’s the achievement, the accomplishment you’re most proud of at this time?
“I’m most proud of every client I’ve ever had who has said ‘yes’ to stepping into their bigger shoes, playing a bigger game in life and helping others do the same. There is no greater joy I get than being their witness.”
I’m inspired just by the way you say that, Liz!
Now ─ what are your plans and goals for the future, especially regarding networking activities?
“I’m taking even greater advantage of social networking and having lots of fun with it. This year, I created a lifestyle fan page on Facebook and customized it to include sections that I’ve titled “On Liz’ Newsstand” and “Luxe Life.” I not only share a short book review about what’s currently on my newsstand but I also share information about the products and other indulgences that make me feel luxurious.”
Sounds like a terrific idea!
“This is a wonderful form of networking because it’s a two-way relationship building tool that gives people insight into what I love, offers us a chance to engage with one another and it’s just plain fun!”
In conclusion, anything else you would like to emphasize for our readers? Perhaps words of encouragement, inspiration?
“Here’s what I strongly believe: Networking is less about what you can get and more about what you can give others. It’s about trust and likeability and that can be achieved when you are operating from a place of 100% authenticity. Focus on authenticity and being of service to others and watch your networking results change...”
Thank you, Liz! I really appreciate your perspective and your passion with which you infuse your work ─ and also your play!
------------------------------------------------
Contact Information:
“Any time I find myself faced with someone in ‘pitch mode’ I simply choose to recognize their excitement and focus as passion versus the pitch itself (which is frankly, a big turn off).”
That’s a wonderfully wise perspective!
Now ─ bottom line – what do you feel is really working well for you and your company?
“In the world of branding and marketing there is always talk of the ever-important “hook” – the offer or promise that reels an audience in.”
And your particular hook is -- ?
“What works well for my business is not a traditional hook but my passion. I teach my clients that the days of searching high and low and creatively drumming up a hook to entice an excite your market are slowly fading away. Today, the new “hook” is your passion. And I have lots of that...”
I can certainly see that! I laugh.
Besides networking, how else are you promoting your company? What do you view as the primary vehicle and what makes it more important than the others?
“Relationship marketing is what has always worked best for me and is also the method that women respond best to. I rely greatly on my weekly ezine (electronic newsletter) to help me build relationships with women across the globe.”
“How She Does It”?’ Clever name for an ezine!
“Yes! This works best for me because it is cost efficient, allows me to be timely and provides a regular means of contact with my audience. From this ezine, they get to know me, like me and trust me as not only an expert in my field but as a gal’s gal.”
What’s the achievement, the accomplishment you’re most proud of at this time?
“I’m most proud of every client I’ve ever had who has said ‘yes’ to stepping into their bigger shoes, playing a bigger game in life and helping others do the same. There is no greater joy I get than being their witness.”
I’m inspired just by the way you say that, Liz!
Now ─ what are your plans and goals for the future, especially regarding networking activities?
“I’m taking even greater advantage of social networking and having lots of fun with it. This year, I created a lifestyle fan page on Facebook and customized it to include sections that I’ve titled “On Liz’ Newsstand” and “Luxe Life.” I not only share a short book review about what’s currently on my newsstand but I also share information about the products and other indulgences that make me feel luxurious.”
Sounds like a terrific idea!
“This is a wonderful form of networking because it’s a two-way relationship building tool that gives people insight into what I love, offers us a chance to engage with one another and it’s just plain fun!”
In conclusion, anything else you would like to emphasize for our readers? Perhaps words of encouragement, inspiration?
“Here’s what I strongly believe: Networking is less about what you can get and more about what you can give others. It’s about trust and likeability and that can be achieved when you are operating from a place of 100% authenticity. Focus on authenticity and being of service to others and watch your networking results change...”
Thank you, Liz! I really appreciate your perspective and your passion with which you infuse your work ─ and also your play!
------------------------------------------------
Contact Information:
Liz Pabon
(www.lizpabon.com)
800.631.1367
Key Words:
Liz Pabon, MavHERick, brand, Branding Maven, affiliate, Power Partner Program, Ann Barczay Sloan, TNNW, TheNationalNetworker, women, networking, social networking, relationship marketing, Facebook
---------------------------------------
Ann Barczay Sloan, M.A.
Author & Editor / Creative Writing Coach
www.GeniusUnbound.com
www.linkedin.com/in/AnnBarczaySloan
Featured Columnist,
www.TheNationalNetworker.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author of the forthcoming book,
"How to Use the Pieces of a Broken Heart:
Recipes for Rebirth"
http://annbarczaysloan.blogspot.com
####
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