Net-Tech Report with Chris KauzaReaders of this column know that there are many ways to enhance your brand by building a stronger online presence. Following some of my previous tips, you should be starting to see some positive results – at least in terms of connecting with others who know and like you.
But what happens when you run into people who don’t like you? How can you be aware of them, and what can you do to mitigate their impact on your Brand?
Recently, I had the opportunity to hear Andy Beal relate some ways you can manage your brand online. While there are a number of tools and techniques you can use to “listen’ to what is being said about you, these are four simple tools you can start using right away:
- Google Alerts – if you have nothing else set up, you can set this up to monitor Google Search, Google News, Google Blogs, Images, Groups, etc. You can even have alerts sent to your email.
- Technorati – this is a great tool for tracking mentions in blogs and other Social Media. It’s an opportunity to answer questions and engage others in your Brand. If you find someone who is bad-mouthing your Brand, this gives you the opportunity to engage with them and see if there is something you can do to fix the issue. If they are supporting your Brand, then you have a great opportunity to thank them for their efforts, and reward them / turn them into a raving fan.
Twitter – if you’re online with any kind of presence, then your customers and peers are already talking about you, and they are probably doing so on Twitter. This is a good thing. But, if you don’t want to sit and monitor a Tweet Stream all day, you can log onto search.twitter.com and do searches on keywords that are important to you – your company name, your product or service name, etc. Simply subscribe to the RSS feed on each search in which you are interested, and you will be alerted when those terms come up in Twitter. Reach out to those who are speaking about what is interesting to you and engage them!
- Brand Protecting – if you do any kind of selling online, you want to make sure you are protecting your brand. Just type in your brand name and it will check all of the popular social media sites and let you know if it has been registered or not. If the are not registered, you should go ahead and register it, so you have it under your control. Don’t think this is an issue? Ask Wal-Mart if they mind that walmartsucks.org / walmart-blows.com / walmart-really-sucks.com are online. These sites are great examples of a large company not effectively managing or engaging with their brand…
By using these four tools you can start creating and managing a stronger online presence, right now. Feel free to follow me on Twitter: www.twitter.com/ChrisKauza.
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