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Saturday, August 09, 2008

Social Networking Now: Business Casual May be Too Fancy

By Terry Bean
Social Networking Editor

Go ahead, take your tie off.

Don’t worry about your purse matching your pumps.

Wearing your nametag on the right or left (it goes on the right btw) lapel simply won’t matter here.

Where is this networking utopia of which I speak? Online, of course.

Conversations and connections now move at the speed of light (or at least as fast as your bandwidth will allow).

Social networking sites are popping up every day. It seems like the more connections one has on linkedin or facebook, the move invites they get to new sites. What is your strategy? Do you immediately setup a profile on each new site or do you wait until you have multiple invites to it?

There are so many social networking sites because they can make a significant impact on our lives. I think the coolest new trend is how the sites are becoming very niche. I am not suggesting that we need more sites. However I do think that finding places where you have strong commonalities with people instantly aid in the relationship building process.

It’s interesting how much easier it is for us to connect with one another. I can research people’s profiles all night long or I can actually go and see which of my “friends” “connections” or “followers” are actually online in an instant and strike up conversation.

And isn’t a conversation what Networking is all about? The difference is when your conversations are online, it doesn’t matter what you look like. While people may judge you by your photo, they will definitely judge you by the quality of the information you share.

I was on a social media panel about 4 months ago and we were asked a very interesting question: “If Facebook and Linkedin were in a wrestling match and Twitter was the referee, who would win?” It’s important to note that I was on the panel as a networking pro and the other 3 were there as social media experts. At the time, I didn’t know what Twitter was. The other 3 members did and all suggested that Twitter would win the match. Can you imagine a referee winning a wrestling match? Evidently they can if they foster proper communication and let you be your casual self.

Stay Social and Be Networked!

Terry Bean


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2 comments:

Richard Jennings said...

Lots of social networks to choose from. Two new job sites where just added to the About.com top ten employment site list:

http://www.linkedin.com
http://www.realmatch.com

Good luck to those looking for work....its a jungle out there.

t$ said...

I often tell people about indeed.com. Lately I have been hearking Linkedin is doing a similarly great job.

Thanks for sharing Richard.

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