October 17, 2007 05:24 PM Eastern Daylight Time The Relationship Networking Explosion Gets Its Own Industry Association: RNIA LOS ANGELES--(BUSINESS WIRE)--Social and business networking sites are exploding all over the web, historical evidence of people’s strong desire to connect with like-minded individuals. A great many companies are seeking to capitalize on the trend, yet there is no common body of knowledge to help them harness relationship networking in their products and strategies. To meet this need, a group of corporations and professionals have formed the Relationship Networking Industry Association (RNIA), a non-profit, neutral third-party trade association. “Networking is a young, emerging industry which is just now determining the rules,” says Executive Director Adam J. Kovitz. “It has the potential to become a multi-billion dollar industry. The time is right to bring together corporations, entrepreneurs, investors, educators, trainers, consultants, recruiters, member-based organizations and governmental agencies who on their own have networking initiatives, but are not effectively connecting the initiatives to maximize effectiveness. RNIA provides the common ground to do this.” RNIA’s goal is to accelerate relationship capital, enabling people and organizations to intelligently apply networking and measure its true value. To attain this goal, RNIA members are creating a common body of knowledge (CBOK) divided into working groups focused on various aspects of relationship networking, including Education, Metrics, Technology-Driven Platforms, Employment and Collaboration. The availability of RNIA’s CBOK will enable stakeholders to deliver open and secure standards for online networking as well as consistent relationship networking education. Contacts Relationship Networking Industry Association (RNIA) Adam Kovitz Executive Director 215-945-3411 Adam.Kovitz@RNIA.org www.RNIA.org

| © Business Wire 2007

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