Strategy: What Say You?

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Wednesday, November 07, 2007

Strategy: What Say You?

By Jay Deragon, Contributing Writer; Jay's Bio Email article to a friend

Think young, act BIG.

News Corp. Chairman and CEO Rupert Murdoch made a statement during the company’s annual meeting last week where he said: “We’re only at the beginning of two of the most profound social and economic trends of our age–globalization and digitalization,” rattling off a few of the company’s milestones of the past year.

Besides Fox Interactive and all the other News Corp properties, much of Murdoch’s emphasis was on the success of MySpace and the fact that it turned profitable within the past year. Murdoch’s often refers to the success of news Corp being centered around creativity aimed at the globalization and digitalization in the new economy. News Corp has been known and for “breaking away from the traditional and creating the new”.

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