UPDATE - THE GICBC MOVEMENT - 06.13.2010

UPDATE - THE GICBC MOVEMENT - 06.13.2010

Free Membership and Subscription? Click HERE.

Free RSS Newsfeed? Click HERE.
Free Daily Email Supplement? Click HERE.


THE GICBC MOVEMENT

The Governments of the world, the capital markets, the major banks (and the lesser ones who avoid loan defaults by never rendering favorable credit decisions) and the large corporations do little, if anything, to encourage innovation, new and emerging business enterprises, the entrepreneurial spirit and the amazing technological breakthroughs, vital productivity and permanent employment opportunities that we create. And they are doing less and less.

As a matter of fact, big business and big government dance together and almost never let small business or emerging enterprises cut in. They are far too busy taking money from the taxpayers, or printing fiat currency, or rolling the dice with the future of the majority of people living in the world, to dance with us. They ignore us. Even though we were the spark that ignited their very existence, they have co-opted our ideas (when they haven't suppressed or outlawed them) and are quite content as long as they can enjoy a high standard of living.

These desk-dominating entrenched dinosaurs are eating the food off of our plates...they are living a lavish lifestyle, and have shut the door behind them -- right in our faces. They offer no help. Ironically, emerging enterprises are the principal source of all economic productivity and true economic growth!

The most essential component of true productivity in any socio-economic system is the entrepreneurial segment. We are the true leaders, the true drivers and the ultimate salvation of a world economy which now serves only a select few at the expense, and to the unconscionable detriment, of many.

For those of you who are paying attention to global economics, you must be wondering how all of these great (but somehow corrupt and hideously incompetent institutions) can't seem to understand this: You cannot get out of debt by incurring more of it. The game of paper shuffling and musical chairs is fast coming unraveled. You must be productive and profitable to turn an economy around. Accounting tricks and frankensteinian "programs" and "restructuring" are merely band aids on cancer.

The entrepreneurial spirit and initiative must be encouraged, supported, stimulated and given resources --

We, the bearers of the only true keys to the creation of a peaceful and prosperous society and a booming, thriving economy, have had our supply lines cut by these large wastrels. They are interested only in keeping their power, their wealth, their freedom... and their domination of all things.

As entrepreneurs and leaders of emerging enterprises, we often get discouraged because we feel too small to be noticed; we feel isolated and lonely. Many formerly creative people have spent so much time on the corporate career path that they find themselves not only unemployed, but feeling helpless -- like de-clawed cats in the lion's den.

The fact is, esteemed colleagues, that as long as we remain isolated from each other, and as long as we are divided we will not be able to get the resources and access which we need to be fully successful.

A small company operating alone does not have the clout to negotiate better pricing from suppliers and insurance carriers, or to attract operating capital, or to hire and pay for all of the talent that they truly need, or to get the services and support that would expedite their growth, or to gain sufficient media coverage and branding that their sales would "go vertical." As isolated creatures, we struggle more than we truly have to, and we are fated to make very slow progress at great risk and expense.

The concept of the GICBC (the Global Interworked Cooperative Business Community) offers the ideal solution. It allows every entrepreneur to retain his or her individual identity, while being a member of a much larger, more powerful group -- virtually an economy unto itself.

Can you picture this? -- An association where each Member promotes each other Member's products and services as well as its own? An association where risks are pooled and shared. An association with the lobbying strength and negotiating power to get what its Members need and want? An association where the Members interact as advisors, partners, mentors, suppliers and customers? An association where every Member can become a voting stakeholder and share in a stream of profits from diversified Member businesses worldwide? A true democracy where every stakeholder has a vote, and where the greatest contributors can rise to the top? A true meritocracy? An association with its own internal sources of capital, insurance and virtually every business service needed to ensure success --- and all at highly-favorable terms?

Can you imagine the vast power and synergy which can be generated by a friendly sharing of resources amongst a huge group of emerging enterprises acting together in harmony and focus???

Join TNNWC's GICBC. Become part of an unstoppable success. Be a Member of a self-sustaining socio-economical system which owns and controls its own resources as a victor, and not as a victim. We can't depend upon government or large corporations to help us. But we can count on each other!

Unite with us. Learn more. Be part of our early-stage development. Membership is free. Click on http://www.thenationalnetworker.com/ or on http://bit.ly/JoinTNNWC

GICBC: STATEMENT OF PURPOSE

United, organized, and democratically self-governing, each of us will be secure, stronger and more prosperous. Working together collaboratively, our resources will grow exponentially, and we will achieve limitless accomplishments and success.

Through Membership in the GICBC, we will each reclaim our lost power…the power to control our own destinies, to realize our dreams and to build the future on our own terms.

Acting harmoniously, and joining our hearts, our hands and our minds, we become far greater than the sum of each of our Members – we have the voice, influence and towering presence of a Giant. And we need no longer be at the mercy of any institution with self-proclaimed authority over our lives, our freedoms and our fortunes.

With The Promise of a Much Better Way,

Adam J. Kovitz, Chairman, and
Douglas Castle, Vice-Chairman

---

TNNWC GROUP, LLC™

“Empowering Emerging Enterprises”

Membership in TNNWC’s Global Interactive Cooperative Business Community is free of charge and entitles you to receive both The National Networker Newsletter and The BLUE TUESDAY Report, as well as access to our unparalleled Suite of Business Services.

Join Us! Simply click on http://bit.ly/JoinTNNWC

Visit our website at http://www.TheNationalNetworker.com
Forward/Share This Article With Colleagues And Social Media:

UPDATE - THE GICBC MOVEMENT - 06.13.2010

CONNECTING THE DOTS: A New Model for Business Leaders Emerges

Connecting the Dots with Phil Lawson

It was an Inc. article I read 11 years ago that solidified my passion to study and identify the new business model now emerging today -- one that favors “creativity” over “operational effectiveness” and over even “dedication.”

I discovered the article in 1999, the same year I dropped out of the corporate world and moved to a mountain cabin to finish writing a business book with a friend of mine named Rob, an award-winning journalist, whose work had appeared on the pages of the Los Angeles Times, Forbes, Business Week and Fortune.

We were certain, back then, we were on to something big, having already studied the roots of the 20^th Century Industrial Age -- an era that championed the “efficiency movement” and the principles of scientific management.

“Why, when I only want to hire a pair of hands, do I get a whole person?” American Industrialist and auto-maker Henry Ford, once said, during that era, when manufacturing and production operations were suddenly being scrutinized for inefficiencies and waste. And so were the complex people who operated those machines.

Not surprisingly, those principles became a fixed part of management practices and management consulting strategies for the next century -- until people began to sense the limits of their training towards the end of the 20^th Century.

And editors of business magazines began to question those outdated mindsets, as in the aforementioned Inc. article that I discovered the spring of 1999.

In that issue, the Inc. editor described his habit, over the years, of asking CEOs he interviewed to draw diagrams of their organizations. For example, in the early 80s, the CEO's diagrams featured the classic pyramid, with key managerial positions represented by boxes at the top and with workers at the bottom.

Then, he explained the provocative changes in their artwork that he witnessed by the mid-1980s. “There were gyroscopic concentric wheels; complex molecular forms that turned in on themselves, helix-like; [and] elaborate solar systems. Most striking was the originality of the drawings—no two were alike,” the Inc. editor wrote. In fact, one CEO suggested the name of the diagrams be changed to disorganization charts.

When I shared that editorial piece with my writing partner, Rob, both he and I were inspired to kick our book-writing project into high gear.

“They feel it. They sense it. They awkwardly try to define it... visually! And yet, they all depict it in different, useless forms,” was Rob’s response to the Inc. commentary. “…There is no communal vision. No central, guiding form ... No way for execs or anyone else to comprehend ... GEOMENTALLY,” he said, before adding: “He's tacked a big sign on our door! God help us if we miss the chance to pass on the message.”

By then, I had already been drawing organizational diagrams using a “sphere” as model. One of my drafts offered insights into a person’s health, and a second, addressed “business equilibrium.” At first glance, my diagrams resembled a radar chart, but the underlying process and components produced incomparable results.

The Sphere, it occurred to me, could be an “awareness” tool that, if developed properly, would display the condition of a person, a department, or entire company. It could reveal the interconnected, interdependent “whole.”

The Sphere would eventually become the theme and metaphor of our book, published in 2004, titled: Being Spherical—Reshaping Our Lives and Our World for the 21^st Century.

And that theme would permeate my consulting work, client projects and speaking engagements in the years to follow. It was a useful way to help business leaders shift from a centuries-old mechanistic metaphor -- defined by 17th century philosopher, René Descartes, as a masterful machine -- to a metaphor that helps everyone understand the multifaceted, interrelated world in which we now live -- a world being redefined by emerging systems sciences -- the science of chaos; complex adaptive systems; self-organization and networking.

The Sphere, as metaphor, became even more valuable when the U.S. Patent Office granted a patent in 2008, for the Spherical Modeling Tool, that was first introduced in our book. And that’s why I have been invited to write this column. To add support, and hopefully, provide valuable insights, for you, readers, who are also sensing, feeling, that the world in which you do business has fundamentally and permanently changed.

Now, let me assure you, I’m not the first to extol the values of seeing the “whole” of our lives and companies as a way to better navigate our way through uncharted waters. My writing partner and I discovered others during the research process of our book that had talked around the theme for years. For instance, the ability to flex, bend and rebound is analogous to the forces at work in the geodesic dome structures invented by Buckminster Fuller in the late 1940s.

Then there’s psychologist Abraham Maslow, who, in 1962, detected a discrepancy between commonly accepted practices of business organization and the natural organizational tendencies of people.

And, in her 1999 book, Leadership and the New Science, respected organizational theorist Margaret Wheatley observed, “We have broken the world into parts and fragments for so long now that we are ill-prepared to see that a different order is moving the whole... one of our greatest challenges, after so many centuries of separation and fragmentation, is to discover new ways of thinking and sensing that allow us to comprehend the whole.”

Bringing this message home, did any of you read the CEO report released by IBM on May 19, 2010? The one titled, “What Chief Executives Really Want,” that featured the results of a CEO study from IBM’s Institute for Business Value?

According to Frank Kern, senior vice-president of IBM's Global Business Services, who authored the article, "much has happened in the past two years to shake the historical assumptions held by the women and men who are in charge."

“In short, CEOs have experienced the realities of global integration,” writes Kern. “The world is massively interconnected—economically, socially, and politically—and operating as a system of systems,” he said, later adding: “Against that backdrop of interconnection, interdependency, and complexity, business leaders around the world are declaring that success requires fresh thinking and continuous innovation at all levels of the organization.”

On that note, I will wrap this up by saying, it’s time to connect the dots of our world. And I intend to do my part in this monthly column.


For more information, please visit Phil's TNNWC Bio.

---

The National Networker Companies™ and TNNWC Group, LLC

“Empowering Emerging Enterprises”

Membership in TNNWC’s Global Interactive Cooperative Business Community is free of charge and entitles you to receive both The National Networker Newsletter and The BLUE TUESDAY Report, as well as access to our unparalleled Suite of Business Services.

Join Us! Simply click on http://bit.ly/JoinTNNWC

Visit our website at http://www.TheNationalNetworker.com
Forward/Share This Article With Colleagues And Social Media:

CONNECTING THE DOTS: A New Model for Business Leaders Emerges

THE SLOGANATOR: Networking is Simply Connecting with People

Typically when you meet someone new, you’re invariably asked what you do for a living. In fact, you may even be the one who asks first.

Because you never know when someone you meet might be your next big client or lead you to someone who is, your introduction and invitation to learn more about them is the foundation of successful networking.

That’s the basis behind the “two minute networker concept,” and why I say “You’re only two minutes away from your next great referral.”

In the world of the elevator speech, you have only a limited amount of time, actually less than 30 second, to answer the question “what do you do” in a way that captures the attention of your listener yet doesn’t sound like a sales pitch. A daunting task if you don’t know how to make that elevator pitch or 30 second introduction upbeat, easy to repeat and one that captures the curiosity of your listener.

If you took time to read a few books or websites with marketing advice, you will find many examples about the elevator speech, which is simply the compact little monologue you’re supposed to be prepared to deliver at a moment’s notice at every networking opportunity or chance encounter.

The theory is that you should be able to present who you are and what you can do in the time it would take you to share an elevator ride with a complete stranger. So, In that short time, you should be able to tell a complete stranger who you are, what you do, and more particularly, what you can do for them, in an irresistible short sound bite … Easier said than done.

A good elevator speech should tell your listener about your talent, not your title, the problem you solve, why you are unique and the market you serve. It should also include a call to action in the form of an invitation and should be upbeat and easy to remember.

When done right, those 30 seconds can create thousands of dollars in new business by creating a pipeline of qualified prospects that can be converted into customers, clients and referral partners. The opportunity lies in recognizing that most people are listening to that famous radio station “WIiFM” what’s in it for me, and as a result, they don’t care what you do or even what your name is, what they do care about is what you can do for them.

The best way to accomplish this is to know something about the person you are talking to. Before telling them what you do, ask a few questions to find out who they are and what they do. People love to talk about themselves so give them the opportunity. Learn to qualify with style. Once you know something about your listener, you can then give your elevator pitch. Most people have multiple talents and for that reason should have several different elevator pitches. For example, if you are a network marketer, chances are you sell a product or a service and you also recruit people to build your team. How do you know whether to lead with the product or service … or the opportunity? Knowing something about your listener can help you to determine which elevator pitch to use.

In addition, it’s important to remember the goal of an elevator pitch – to capture the attention of your listener and intrigue them to want to know more. This is your invitation or “call to action.”

If you were to meet three people every day, get their information and follow-up with them, imagine what your pipeline of prospects would look like. You might offer them a free subscription to a newsletter, a free download to an audio recording, a free special report or an e-book … the possibilities are endless. Remember, to open the doors to new business, you must start by having an introduction that will unlock those doors.

You can then take your introduction or elevator pitch to the top floor, by creating a catchy slogan or tagline that people will remember long after your introduction is

1. Keep it short and sweet. The definition in Wikipedia, an adult's attention span is eight seconds, so be sure to give just the right information so that after only hearing a sentence or two, your listener knows what you do.


2. Grab your listener’s attention with a hook. Your objective in that first ten or fifteen seconds, is to have your listener want to know more.


3. Tell your talent, not your title. People are not interested in hearing about your company name, your title or the company tag line. What they want to know is who you are and what benefit there is in connecting with you. Remember, talent over title equals interest.


4. Use plain English. Forget the technical language and see if an eighth grader can understand what you do. If they can, they you know you are on the right track. If you want to keep the attention of your listener, use plain English.
   


5. When possible, use examples that people can identify with. If your talent is to provide service at the highest level, mention Nordstrom and what comes to mind is high level of customer service. Give people a way to connect you with something positive.


6. Practice makes perfect. Know your elevator pitch so that you are prepared when someone asks you what you do. You want to deliver it easy and effortlessly.
   


7. Create a tag line from your elevator pitch and use it everywhere. My tagline “you are two minutes and two people from your next referral” is on my email, my business card and just about everywhere.


8. Remember to listen. When seeking to build strong networks, remember it can be just as important to listen as it is to talk.

If you are looking to be part of the 20% that gets 80% of the business, then do the two things your mother taught you not to do: talk to strangers and master the "f" word, follow-up and you will always be two minutes and two people away from your next referral.

Take more than two minutes and put together your elevator pitch and you will not only be on your way to opening more doors, you will be that much closer to creating a slogan that will keep you at the top of your prospect’s or customer’s mind, every time.

---

Rhonda L Sher: The Sloganator Rhonda L Sher was born talking. She fell in love with words as a child and has never stopped communicating since. Her father once commented that she was vaccinated with a phonograph needle. Not only has Rhonda inherited her father's humor, but it's that quick wit that has become the signature that has helped propel her clients to stardom.Acclaimed Keynote and workshop leader, Rhonda has authored two books, "The 2 Minute Networker" and "The ABC's of LinkedIn," "Get LinkedIn or Get Left Out" as well as numerous action guides, articles, workbooks, jingles and corporate slogans.

In addition to writing, Rhonda uses her gift of gab as a featured keynote speaker, consultant and corporate trainer throughout North America. She has successfully taught hundreds of business men and women on the art of business networking and written hundreds of elevator pitches and slogans.Rhonda's greatest talent lies in her ability to create fabulously catchy slogans that are memorable, upbeat, easy to repeat and create instant brand identification. In addition to the books, audio and video, Rhonda creates slogans and taglines for her clients which are memorable, bring them business and make them, money. She works with you to create a corporate slogan for your business that sets you apart from your competition. Her creativity and energy will tap into your customer's mind and have your phone ringing off the hook with new business.

Rhonda's Products can be previewed at:

---

The National Networker Companies™ and TNNWC Group, LLC“Empowering Emerging Enterprises”
Membership in TNNWC’s Global Interactive Cooperative Business Community is free of charge and entitles you to receive both The National Networker Newsletter and The BLUE TUESDAY Report, as well as access to our unparalleled Suite of Business Services.Join Us! Simply click on http://bit.ly/JoinTNNWC
Visit our website at http://www.TheNationalNetworker.com
Forward/Share This Article With Colleagues And Social Media:

THE SLOGANATOR: Networking is Simply Connecting with People