Update! - 2010 - The Year Ahead of Us.

December, 2009, Week 4 - Update! - 2010 - The Year Ahead of Us


Update Issue # 24

TNNW: Supercharged Networking. Making meaningful contacts. Turning these contacts into allies and partners. Making these alliances and partnerships into highly-profitable friendships. Converting ideas that matter into matter.

-THE NATIONAL NETWORKER COMPANIES.

• Synthesizing;
• Synergizing;
• Mobilizing;
• Marketing*; and
• Monetizing.

It's what we do. And we do it for you. Yep... "Marketing," too. We provide some amazing services to make it possible for you to connect your product, brand or service with the customers and clients who need it. Then, we solidify that connection. We'll even help finance you to get you to your market.

-THE NATIONAL NETWORKER COMPANIES.

___________________________________________

"Ranting has done more to change the world than chanting ever has." - Douglas Castle

I would ask that each of us become an activist for the right reasons and for the right causes. There is much that is wrong in this world, emotionally as well as economically. Misplaced trust and disillusionment must not be permitted to allow us to accept an ever-declining standard, to embrace mediocrity, to be less than the greatness of our potential...our birthright. I have heard it said that "all that is needed for evil to triumph is for good persons to stand idly by and do nothing." But I also believe that a "critical mass" of good people, working together in cooperation, collaboration and harmony toward a great and noble goal can achieve anything.

Let this year be the year that we celebrate our diversity with a spirit of unity, for those many things that unite us are far greater and far more important than those things which we have let divide us. We cannot depend upon governments, giant corporate conglomerates and that miniscule and manipulative percentage of the population which controls the bulk of the world's vast wealth to bring us peace and prosperity. We must look inside of ourselves, and toward each other.

Working together, in the spirit of sharing of efforts and rewards can help us, as entrepreneurs, as Internationalists and as Human Beings, to become free from the misery that the erosion of productive and ethical initiatives has brought upon us. We do not have to beg when we can build. Not one of us has to stand alone. We must take back the power to be great, and to truly be free.

This freedom entails responsibility. And we can no longer abdicate our responsibility or depend upon an economic wave or a taxpayer-financed supernatural miracle to save us. We must break the cycle of pettiness and knee-jerk reactions and start being thinkers and planners and doers. We have let our will to win atrophy. We have muscles which we have forgotten how to use.

The awesome magic of our species is our ability to complement each other, to teach each other, to assist each other. As a community, as a Global Interworked Cooperative Business Community we have access to unlimited communications, resources and power. We have been fools not to see it -- we would be far greater fools not to use it.

As a multitude, as a collective, we are far greater than the sum of our individual constituents. We have the synergy at our disposal.

Join my club. Become proactive instead of reactive. Let's get to know eachother. This is not about networking. This is not about connecting. This is about combining, sharing and prospering.

When I joined The National Networker Companies over a year ago, my dream, my hope was to utilize the framework that Adam Kovitz had created out of love and inspiration in order to build a colossus of an entity wherein each participant would contribute resources and efforts, and where all could share in ownership and profits from a diversified and ever-growing stream of revenue.

Join us. Show us who you are. Let us get to know you. Let us discover our areas of commonality and our areas of complementarity. Let us build peace and prosperity as if we were a sovereign nation in the limitless realm of cyberspace. And most of all, let's make it personal as well as professional. To accomplish what needs to be done, we must re-discover the notion of caring about each other, and set aside the constant scrambling to steal from each other or to sell to each other. Let's stop the self-defeating frenzy and become committed allies.

The National Networker Companies will become the world's first GICBC. It costs nothing to say "yes" and join. In an entrepreneurial meritocracy, some of our numbers will leave. but many will stay. I hope and pray that we will grow to be a force to change things for the better for every one of us...and for us to show each other, and the world, that we are capable of being a great civilization.

Join us at http://twitlik.com/IN . We owe it to ourselves and to one another to see just how far we can go - working together. We owe it to our children and to the future of Humankind.

Thank you, one and all. May the year 2010 begin not merely our own, home-launched economic and social recovery, but may it be a year of the re-kindling of civilization, with its peace, prosperity and greater security.

Douglas Castle

Vice-Chairman and Director,

THE NATIONAL NETWORKER COMPANIES

Join us today at http://twitlik.com/IN. Get a free subscription to our RSS feed or our Daily Email at http://twitlik.com/Daily. Pay it forward. Tell your associates, colleagues to join us too. Tell them that you've decided to become part of a revolutionary idea, and that you are going to ride that idea into a reality.

____________________________

The To-Do List:

1. Click on the fancy new logo at the top of this Update! and make sure that you are signed up for the free RSS feed or the Daily Email. In addition to your regular subscription, this will give you access to ALL of our info, intel, breaking news, breaking wind, and other breaking things. In fact, some of the things you'll see are not broken at all -- they will be fixed, just like the presidential elections in many countries. Oh -- almost forgot...while you're on that page, scroll down a bit on the right-hand side, and grab the TNNW Widget. This nifty widget can be placed on your website, blog, or newsletter in order to provide you with great continuous information, as well as plenty of additional visitor traffic.

2. Take a moment to respond to TNNW Survey #5 (about the recession and the recovery)...it's very quick, painless and you'll be forever blessed. Click here for the survey, and thank you in advance:

http://thenationalnetworker.blogspot.com/2009/12/blue-thing-1-tnnw-surveys-analyses-and.html .

If the preceding url seems too long, you can simply click on this shorter one, and save precious time:

http://twitlik.com/MyTimeIsTooValuableForLongUrls .

3. Think Green. Choose your news. In 20 minutes per day, you can be the best-informed person in any meeting or social encounter. Get this gadget, and go green:

http://TheNationalNewspickerPage.blogspot.com .

If the preceding url seems too long, you can simply click on this shorter one, and save even more precious time:

http://twitlik.com/GreenGadget The National Newspicker Gadget has more features than ever before, and it is resizeable. Get it now [more about this below].

4. Please follow The National Networker Newsletter and the Blue Monday Report on Twitter. If we get 100,000 followers by December 25th, Adam J. Kovitz will personally pay each one of those followers $0.01! Yossi Feigenson will also buy the 100,000th follower a cup of coffee, either with or without non-dairy creamer!. I (Douglas Castle) will also be the proud recipient of a 2-hour long backrub from Featured TNNW author Christine West, who will be clad only in an apricot leather jumpsuit (I have not exactly told her about this yet...).

Go to: http://Twitter.com/TNNW_BUZZWORKS . Bless you. Each and every one.

5. Visit http://tnnwcservices1.blogspot.com . It is under construction, but it is live! You'll learn some great stuff about news releases, publicity, public relations and branding. Our service is not comparable to PR NEWSWIRE or PR Web -- those latter two companies are the dominant forces in the newswire service business. They are merely transmitters of information which is provided to them -- our service includes all of the most crucial elements in a successful News Release (i.e., the ones you either will not get or will pay an exorbitant amount for if you ask for them at either PR Newswire or PR Web): newsworthy, exciting copy; magnetic headlines and subheadlines; strategic hyperlinks; keyword stuffing; notable quotes (soundbites and soundbytes) complete editing and proofing; third-party objectivity (so you don't look like you're putting out another ho-hum press release about something that's so self-serving that no editor wants to print it and no reader will glance at it); proper market targeting (the surgical strike); proper geographical release points; SEO and separate search engine submission; re-publication of the best versions of the final release to the social media and relevant blogs (for resonance and longevity); and, of course, tracking and metrics.

The idea is NOT just getting the piece published. The idea is to get your target market to come to your website, blog, newsletter subscription page, event or tag sale (only kidding about the tag sale). It's not about just getting into the news. It's about steering prospective customers and clients to your site so that they can be converted to actual, paying customers or clients.

Why, if we weren't so articulate, we would just say that "Homemade Press Releases are crappy." But we would never use that type of language.

6. Visit http://tnnwc-tnnwbuzzworks.blogspot.com/ . It is under construction, but it is better than live! It features a glowing thing. In fact, if you read through it, you just might emerge with a greatly improved understanding and appreciation of what BUZZ actually is, and what BUZZOLOGY is all about.


7. Give yourself a jump start on the year that waits ahead of us. In fact, give your website, blog or newsletter greater visibility, search engine prominence, visitor traffic, stickiness, dynamic content and power. Grab our widget, and just put it on your site. It's free. It's priceless. It's yours for the taking.

You can get it by scrolling down on the right-hand margin at http://thenationalnetworkerweblog.blogspot.com/, or by just taking it by clicking on the button beneath the widget on this very page (Note: If the widget does not appear below in beautiful form and in all of its glory, it might be because of your browser, operating system, Ben Bernanke, or because you were simply not good this year. If this should be the case, then just grab it by going to http://thenationalnetworkerweblog.blogspot.com/, or if that url is too long for you, by going to http://twitlik.com/Daily )










THE NATIONAL NEWSPICKER GADGET - NEW AND IMPROVED! - READ ON...

ABOUT THE NATIONAL NEWSPICKER™

The NATIONAL NEWSPICKER™ and THE NATIONAL NEWSPICKER PAGE™ are both Trademarked and Copyright © 2009 by THE NATIONAL NETWORKER COMPANIES™ with all rights reserved, and licensed with written permission. The logotype, as set forth below, is the intellectual property of THE NATIONAL NETWORKER COMPANIES:

WHAT THIS GADGET WILL DO FOR YOU DIRECTLY:

It is the purpose of this gadget to be able to provide each TNNW Member and every other user with a means of investing only 20 minutes of time daily (preferably in the morning) in order to be the best-informed, most up-to-the-minute attendee at any meeting, presentation or social encounter. It is no great secret. If you are better informed, the majority of people will believe that you are 1) more intelligent and 2) more vitally involved.

With a combination of continuous feeds from the best informational sources on international breaking news, capital markets, politics, social media, pop culture, major transactions, leadership, networking, team-building, public relations, branding, future trends, technologies, legislation, communications and a host of other key topics essential to personal, professional and business success, this verdant and tastelessly named tool will be your ULTIMATE DAILY READ. You will find it indispensible.

You can acquire this gadget at no charge and enjoy unlimited daily use of it by either clicking on the tab attached to the bottom of the widget, of by clicking on the gadget’s home page at http://TheNationalNewspickerPage.blogspot.com.

WHAT THIS GADGET WILL DO FOR YOUR BUSINESS:

In addition to the information that it can provide you, if you embed this gadget on your website, blog, newsletter, or other e-media, it will greatly increase the traffic to your sites, the length per visit, and your search engine prominence. You may place this gadget in as many spots as you choose, without limit or restriction. Yes!

________________________________

With the promise of great things to come,


Adam J. Kovitz, Chairman and CEO
Douglas Castle, Vice Chairman and food-taster for the Chairman and CEO*


* And the guy who has to compile, write and edit these Updates! because he lost a bet.
_______________________

Ladies and Gentlemen - We proudly present to you: The New Masthead (US President Obama wants all persons to see more mastheads)...

p.s. Have you Googled "Adam J. Kovitz" ? Do it now!


Follow DOUGLAS CASTLE on TWITTER - http://twitter.com/douglascastle
Follow DOUGLAS CASTLE on THE NATIONAL NETWORKER - http://twitter.com/TNNW_BUZZWORKS
Douglas Castle's Secret Blog Links!
DOUGLAS CASTLE
BRAINTENANCE
THE INTERNATIONALIST PAGE
THE GLOBAL FUTURIST
TAKING COMMAND!
THE NATIONAL NETWORKER Newsletter





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Update! - 2010 - The Year Ahead of Us.

THIS MIGHT HURT: "Who are you and Why are you here?" - THE NEED TO STATE YOUR MISSION

“Words are Tools; Words are Weapons.” – Douglas Castle

This Article written and © by Douglas Castle and originally published in THE NATIONAL NETWORKER™ Newsletter. All rights reserved. This article may be reproduced only in its complete form, inclusive of all hyperlinks, with full attribution to both the author and to the publication. For information about the author, go to Linked In/ Douglas Castle or to Douglas Castle’s Blog ; for information about the publication, go to THE NATIONAL NETWORKER™ Newsletter.

"Who are you and Why are you here?" - THE NEED TO STATE YOUR MISSION.

Stand at any gathering long enough and someone (the hostess, the Secret Service, a River City Chamber of Commerce meeting, the guard posted outside of the star's dressing room) will approach and ask you, "Who are you and why are you here?" These might not be exact words used, but the import and intensity behind them will be deadly certain. And if you are not prepared with a fast, solid and easily understandable answer, you will find yourself removed from the premises. Nobody wants an uninvited guest, a loiterer, a gatecrasher, a freeloader or any person without a permit or a definite purpose.

People in positions of decision making authority have become increasingly impatient and frustrated with answers which are either laden with technical language or which are nebulous. Some wonderful examples follow:

A) "I am a Six Sigma Sensei specializing in collaborative solutions utilizing hybrid and eco-friendly technologies to empower your C-suite team through the liberation of trapped liquidity in expressive assets" (In Plain English: "I'm Tony, a licensed plumber from City Plumbing, and if you'll show me to the executive washroom I'll use my case of rotary tools to unstop the toilet bowl so that your top employees can use the bathroom there instead of going constantly taking the elevator to the eleventh floor to use the bathroom in the guest waiting area."); or

B) "Utilizing a four-tiered personality analysis of the individual client on a comparative basis with a three-tiered market analysis of existing and prospective market recipients, I conceive, design and create works on paper which communicate amicability and accessibility in order to inspire reciprocal acts on the part of the recipients/observers." (In Plain English: "I'm Diane and I am a card designer for QuoteActions creations. I'm here to create unique, personalized New Year's calendars for you to send out to each of your accounts so that they'll keep them on their desks and think of you and your company all year long.").

In a society that is increasingly obsessed with technical jargon and obscurantism, your host or your audience (if you are a visitor, a salesperson, a BizNetwork inductee or a parasite) will be appreciative and impressed with you if you answer this initial qualifying question: "Who are you and why are you here?" so that they can simply get a handle on who you are and what you might be able to do for them. The persons who have the easiest time answering these questions are usually in the acknowledged professions or trades, such as estate planning attorneys, tax accountants, cardiac surgeons, firemen, locksmiths and massage therapists. The persons who struggle with giving a simple answer to these questions are usually those who are in fields which involve consultation, education and training, or technical specialties, or those persons who do things which involve unusual "twists" on, or refinements to seemingly ordinary businesses.

In brief, the more complex or specialized the nature of your business, the more difficult it will be to construct the best answer to this question. What hurts us most (personally and in our dealings with prospective clients, employers and others who may wish to use our services) is that we tend to use rehearsed catchy phrases and slogans which:

• showcase our wit and wordsmithing capability, but which do not permit people to either understand precisely what we do, or to explain to others, in simple terms, what we do;

• do not permit people to categorize what we do in ways that are directly meaningful to them or to others...we resist being labeled in certain circumstances where it could actually help us to convert a prospective client into a paying client, and to further convert that paying client into a referral source;

• make us look bright, but which do not make us appear useful - as a result, people grin at us, scratch their heads and then don't take us seriously;

• do not truly focus in on exactly how we benefit the person who engages us - this can often be accomplished by using a very brief, very simple example fo what we may typically be called upon to do for a client;

• make us look either uncomfortable, indecisive or defensive about what we do. None of these things is desirable. We wind up sounding like we're making excuses for not having well-defined jobs.

Slogans and wit are wonderful in terms of branding, advertising and promoting, but they are not a substitute for brief, understandable explanations of what we do. Some simple parameters for constructing your personal mission statement might help you build a good one:

1. Start with "I am";

2. Keep it brief, direct and intensely focused, although you may use an example for the purposes of memorability and clarification;

3. Cite cause and effect (benefit), i.e., "we send in our team of experts to analyze your delinquent accounts and and we will either a) purchase them from you for cash, or b) help you collect them in order to produce cash to help you finance your operations." Your Personal Mission Statement is the key to your fortune or failure;

4. Avoid acronyms and technical pop-jargon or people will think that you are hiding behind your words, or worse...they'll think that you're an S.O.B. tgrying to BS them into some obscure IT arrangement;

5. Resist the urge to use humor in a Personal Mission Statement - it distracts people from your message and alienates those who don't appreciate humor in an initial business meeting (the world is filled with folks like these).

If I were to create my Personal Mission Statement regarding this article, I might say:

"I am Douglas Castle, of The Castle Consultancy. I meet with business owners, interview them, learn about their services, and I compose a concise Personal Mission Statement for them which they can use on every occasion where they may be asked to present what they do. These Personal Mission Statements are brief, powerful, memorable and immediately attract business to my clients. When I construct a Personal Mission Statement for my client, it is not a clever slogan - it is a statement of what he does, how well he does it, and why every person in that room will want to get in touch with him. Every businessperson and professional needs a Personal Mission Statement. Call me - after we've met, I will create one exclusively for you. It's great to meet you, and I'll look forward to hearing from each of you."

Faithfully,

Douglas Castle

p.s. Do you have a unique, powerful, brief and memorable Personal Mission Statement? You must have one. Please feel free to email me directly at douglas.castle@yahoo.com, and include the words "Personal Mission Statement" in the subject line.





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THIS MIGHT HURT: "Who are you and Why are you here?" - THE NEED TO STATE YOUR MISSION

BECAUSE I CAN: Reality, Fantasy and Sustainability, Part 2

“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, It's a way of looking at life through the wrong end of a telescope. Which is what I do, And that enables you to laugh at life's realities.”

- Theodore Geisel (Dr. Seuss) (1904 - 1991)

In Part 1 of Reality, Fantasy and Sustainability, I presented the notion that sustainability relies upon two seemingly paradoxical ideas:

1.) Learning to distinguish between elements of reality and fantasy, and

2.) Blurring the lines between the two.

I focused on the first idea of learning to distinguish between the “worlds” of reality and fantasy and presented the following diagram to illustrate a few points:

The first point is that we as individuals serve as a gateway between these two worlds and our minds are where they meet. Secondly, the world of fantasy is limitless and cannot be changed (or like a planet’s gravity it holds too much relative influence for us to change). Thirdly, our minds act as a filter and allow us to perceive reality while “channeling” fantasy. Fourthly, for us to change our reality (which I argue is desperately in need of changing), we must change our minds. Lastly, mistakenly viewing reality as immutable can lead to higher levels of escapism, introspection, distress, depression, defiance and a host of other “flight or fight responses”.

In Part 2, I would like to concentrate upon the many ways we have found to positively blur the lines between reality and fantasy and make them work for us. Why?

Because I can.

Why “Sustainability”?

I think it’s important to first clarify what I mean by “sustainability”, because I think this word is misunderstood and overused. As of late, the word “sustainability” has come to mean having to do with the environment, especially when it comes to the generation of power and/or pollution. Webster’s defines sustainability as “to keep up or keep going, as an action or process”. I look at sustainability in the context of the furtherance in the evolution of the human race.

Before the human race first appeared on this planet, the various flora and fauna evolved using what Darwin called “survival of the fittest”. Early humans lived by these means as well in a competitive environment where every species had to fight for survival. Over time, however, humans developed the ability of higher-brain functionality, allowing us to tap into realms of fantasy to improve our standing in the food chain. It allowed us to innovate and develop tools, weapons, societies, means of transportation, scientific breakthroughs and the arts. Beyond competition, we found that if we agreed to work together, we could accomplish more cooperatively and earn our places at the top of the food chain.

But with our new understanding and dominance of the planet, we have hit a plateau. We have won the contest through cooperative means yet there are still the old signs of competition everywhere; sometimes friendly, sometimes not. The professional sports industry thrives upon “healthy” competition and what we deem to be rules of “sportsmanship”. Our economy also thrives upon what we like to think is “healthy” competition, but in light of our recent global economic crisis, we have seen signs of humanity turning on itself through greed and abuses of power.

If we begin to step back and look at the “unreality” of the “reality” we have created we might see that if we took the sum of all debt in this world in relation to all the potential earnings of the world, our global economies are in the red without any means of ever paying it back. With this in mind, we should realize that the system we created is not sustainable and will only continue to cause humanity to eat itself alive. We even have historical precedence of such a thing happening: the Rapanui people of Easter Island, the Mayans of Central America, the Anasazi of the American Southwest, the Mali & Songhai of Western Africa.

The “Beauty Part”

While we have historical precedent of humanity wiping itself out, we also have precedent of utilizing elements of fantasy, through innovative means to solve real-world problems. Here are just a few examples:

Strategic & Goal Planning

Any successful organization must have an idea of where it’s going and how it’s going to get there. A strategic plan with subsequent supporting goals provides the roadmap by which the organization gets from Point A to Point B. Most experts will tell you that starting out in such a process requires a certain time set aside for visioning and dreaming (fantasy) outside of the normal flow of day-to-day business. Once we determine the direction, we begin identifying all the obstacles and risks (reality) associated with causing our plans to fail. Knowing the obstacles and risks, we can then derive solutions to overcome them (fantasy) and subsequent goals and action steps (reality).

The Internet

There is no doubt that the Internet is one of humankind’s most significant achievements. What started out as a military project has blossomed into a virtual world (fantasy) unto itself that has allowed us to bridge long distances over short periods of time to reconnect with long-lost friends and colleagues (reality), keep in touch with family overseas (reality), develop commerce (reality), promote ourselves (reality), our products and our services (reality), develop new business models (reality) and collaborate (reality). Unlike the real world of real estate which is experiencing its own challenges at the moment, real estate on the internet is relatively cheap. Anyone can establish their own presence and be who they choose (for better or worse). And while most social media organizations have yet to monetize the operations, social media remains the largest draw to the internet today.

Credit

Sure…credit markets are tight now and they, along with other debt-based financing tools are what got us into our global economic crisis to begin with, but there is something extremely useful to getting what we want now (reality) by utilizing a scheme of imaginary credit (backed by real and sometimes, imaginary money) and a repayment scheme (reality) when we lack the real money we need.

CAD/CAE/CAM

When we want to present a new product idea, we must present a proof-of-concept or prototype. In the old days this was costly as one would have to construct the product first to see if it worked as planned, which took time and considerable expense. In today’s world, we can utilize computer-aided drawing/computer-aided engineering and computer-aided manufacturing to create a virtual drawing board (fantasy) to which we apply the known laws of the physical universe (reality) to test and refine it. Once satisfied with the result, we can bring it forth into reality.

Virtualization

To support a virtual world of collaboration, innovation, commerce, etc., we need to support such an ecosystem with real hardware. Unfortunately, real hardware like servers, routers and switches rely upon an increasing a mount of physical space, controlled environments and power consumption, which is all costly (in real money). Current trends in computing show a movement towards virtualization through such products as VMWare’s VSphere and Microsoft’s Hyper-V which allow for the reduction in the number of servers via software tools. Cisco’s relatively recent release of Data Center products focus on ways of not only creating virtual machines, but also virtual disk space as well as virtual memory when needed.

My Conclusion

I believe that we are now standing at the crossroads of humanity, and have only two options: change or die. As a parent of three children, I choose the former.

To do this, I feel that there are several metrics that have not been established into the mainstream that would allow us to better monitor our progress towards sustainability. The first of which I mentioned in Part 1 of this series: hours spend doing escapist activities. This measures an organization’s (company, government, network) ability to truly get buy-in for their various initiatives. A high figure is an indicator that the current direction does not benefit all constituents, the environment for supporting innovation and creativity is lacking or the rules/policies may be to constrictive and controlling. A low figure indicates that most constituents agree with the direction, innovation and creativity is supported and there is less need for controls as all constituents do not need to be forced into compliance. I do believe that this indicator can be too low and that there is an acceptable operating level that would need to be established under empirical studies.

Another metric that I have mentioned in the past is Relationship Capital which is based upon individual perception of all members of a network (see January, 2009’s Relationship Capital in the Workplace for more on this subject). As the saying goes, “perception is reality” therefore I believe this metric can also be used as an indicator.

There are still another missing piece of the puzzle not answered here, such as knowing when an organization (or an individual) is too lopsided in either reality or fantasy to ensure its own sustainability. I have developed another tool called Wingspan^TM which I plan to introduce in a future article which addresses this.

I believe that with such metrics in place as well as fostering an environment of open-mindedness, where we replace the negative connotations of “idealistic”, “pie-in-the-sky”, “not based in reality” and “airy-fairy” to describe ideas and worse yet, people with “visionary”, “innovative” and “creative”, we can all make a positive move towards sustainability. Why?

Because we can, and more importantly, because we must.

Adam J. Kovitz is the Chairman & Founder of The National Networker Group of Companies, which publish The National Networker, provide member services and consulting as well as branding and social media domination.

Hire Adam to speak at your next conference by emailing info@thenationalnetworker.com.

Follow Adam on Twitter!

The Emergence of the Relationship Economy

Relationship Capital is the cornerstone of the Relationship Economy, which RNIA defines as “a measurement assigned to individual and organizational entities based on the relationship interactions between them, and the interactions they have internally.” I am proud to have contributed discussion of the Ten Laws of Relationships Capital to The Emergence of the Relationship Economy, now out as an eBook and in hardcopy. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is being considered a “must read” for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy of The Emergence of the Relationship Economy, please click here.

Published by THE NATIONAL NETWORKER Newsletter. All rights reserved. Subscribe Free For Your TNNW Newsletter and THE BLUE MONDAY REPORT! - Click HERE.
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BECAUSE I CAN: Reality, Fantasy and Sustainability, Part 2