TNNWC Publications And Informational Products Division publishes The National Networker (TNNWC) Weekly Newsletter and The BLUE TUESDAY Report especially for entrepreneurs and early-stage venturers; free weekly subscriptions to these informative publications are available online to all entrepreneurial Members of TNNWC.

Membership in TNNWC is free (it's automatic for any subscriber to any TNNWC Publication) and available at our website. When you arrive there, just click on any of the JOIN US or BECOME a MEMBER buttons or links.

Monday, July 18, 2011

What Entrepreneurs can learn from Harry Potter | A NOTE FROM THE FOUNDER

What Entrepreneurs can learn from Harry Potter

by Adam J. Kovitz

The final episode in the Harry Potter series "Harry Potter and the Deathly Hallows, Part II" debuted recently for a record-breaking weekend opening at $168.6 million.  And while the franchise today is ubiquitous (as a series of widely-read books - available in 67 different languages, critically-acclaimed movies, as well as other merchandising), it wasn't always so.  At one time, it was the dream, vision and idea of Joanne "J.K." Rowling.

Rowling, a newly-divorced and jobless single mother from the U.K., and educated in the Classics, never intended to become an entrepreneur until a fateful 4-hour delayed train ride from Manchester to London in 1990.  It was on the train that Harry Potter was born.

From an advance from a small British publisher and a grant from the Scottish Arts Council, Rowling fleshed out the world of Harry Potter.  The first book, Harry Potter and the Philosopher's Stone (Harry Potter and the Sorcerer's Stone in the U.S.) was published in 1997 and won several awards.  In 1998, Warner Brothers bought the movie rights, and by 2000, the franchise was truly becoming the franchise that we know today.

So what can we learn from the success of Harry Potter?  Here are just a few:

1.)  Appeal to a mass audience - As the saying goes, you can't be everything to everybody, but some do this better than others.  I call this the "Bullwinkle Effect", named after the 1960's cartoon, Bullwinkle.  Kids loved the show because it was an animated cartoon and featured wonderful voice talent to go along with it, while parents appreciated it for the fact that the humor aimed to a more adult audience, not that there was the innuendo that you might find today, but nonetheless, the jokes would often "fly over the heads" of the younger audience.  While other animated movies do this today, the Harry Potter stories take the oft-taboo theme of death and turn it into stories with suspense and dread, but also with humor, fun and adventure, especially the first three books.  This approach caused an enormous resurgence in children's reading as well as interest from the adult crowd as well.
2.)  A little planning goes a long way - Within one train ride, Rowling decided upon the premise for the books:  each book would cover one year at the seven-year school of wizardry that Harry and his friends would attend, and we would follow them as they grew into accomplished wizards.  Simple, effective...easy to understand and to follow.
3.)  We are what we know and experience - With her background in the Classics, her love of fantasy and her real life experience - tragic and otherwise, Rowling was able to synthesize elements of mythology, mystery, romance as well as her real life bout with depression into a story that keeps readers and audiences' attention.

Rowling's own rags-to-riches story is also appealing to those of us who aspire to change the world and leave our own impact upon it.  Here is a person that so many of us can relate to, given her one-time circumstances.  Many of us try to rise above such adversity and few make it, but the story of J.K. Rowling and Harry Potter is another shining example and inspiration for all entrepreneurs.  It is possible for us to fulfill our dreams and achieve success, no matter our backgrounds.

Here's to your dreams and success.

All my best,


Recent Articles:

For complete tactical and strategic business planning, marketing, media, lead-generation, technological and capital resources, scalable solutions and tools to support every entrepreneurial start-up, young enterprise, small- to medium-sized business and emerging high-growth company, talk to the Advisors and Experts at TNNWC Group, LLC.

We are a collaborative entrepreneurial, creative organization offering you hands-on, personalized assistance in every aspect of achieving your monetization, profitability and financial sustainability objectives, domestically and globally.

We don’t just “coach” you or offer you pre-packaged, push-button solutions – we listen to you, analyze your exact needs, and work within your scale of operations and  your budget to: (1) create your optimal tool kit , and (2) work as your partner (with our sleeves rolled up) to implement your plan by supporting you in the most efficient and productive use of every tool.

Visit our website, which is located at

To receive your Free Subscription to  our critically- acclaimed business  newsletters, publications, information bulletins and alerts, simply join us as a Member.  Two of our most widely-read publications include The National Networker (TNNWC) Weekly Newsletter, and The BLUE TUESDAY Report. Every Subscriber automatically receives Free Membership.

Membership will grant you access to our unique suite of business planning,  business-building, business promotion, business cost-reduction, business capitalization and strategic planning services, as well as entry to our expert management consulting services. These benefits are unequalled anywhere.

Just go to our home page, and click on the “JOIN US” button. Find out about what WE can do for YOUR growing enterprise -- we are recognized advocates, champions, thought-leaders, writers and keynote speakers on such timely subjects as social networking and relationship-building, traffic -building, social media buzz, branding, developing international trading and joint venture relationships -- and structuring and obtaining alternative forms of capitalization. We are on top of every significant business, regulatory, technological, social and consumer trend worldwide.

At TNNWC, we have a specific orientation: We Solve Problems. We Help Our Clients To Achieve Their Goals And Objectives. Prosperity. Peace. Collaboration. Sustainable Solutions For Continuous Growth™.

Subscribe. Join Us. Visit Us.

You can access our free supplemental RSS FEED by clicking *HERE* 
Forward/Share This Article With Colleagues And Social Media:

1 comment:

Adam Sokoloff said...

Hey Adam, very good points. If it were just as simple for entrepreneurs to wave our magic wands!

Blog Archive

BNI News Feed

The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


Site Credits:

Featured in Alltop
ALLTOP Business
News Wire. HOT.
Cool Javascript codes for websites  Fabulous Free Calendars

Create FREE graphics at