TNNWC UPDATE BULLETIN! - May 9th, 2011

The following article is reprinted with permission from the Mad Marketing Tactics Blog

Entrepreneurial E-Commerce and Branding - Cosmeceuticals, Rene Derme and Installment 3 of a Series On Branding and Growth

Entrepreneurial E-Commerce and Branding - Cosmeceuticals, Rene Derme and Installment 3 of a Series On Branding and Growth in a Young Company...Welcome to our Collaborative Laboratory.

[Igor will escort you down to the laboratory...bundle up, it's a bit dank and chilly there...please watch your step, as the stairs are rather old and in need of repair]

Note: This ongoing series , where entrepreneurs, TNNWC Members, and the general public are invited to participate in providing useful input, feedback and suggestions that will help a small "boutique" business into a nationally-known brand with rapidly-expanding revenues and affiliates is brought to you jointly by TNNWC and by Mad Marketing Tactics.

You may learn about the products, the business and the website by visiting http://www.renederme.com/ . Then, please take our Survey to give us your comments, criticisms and suggestions. Greg Martin, the company's Founder is receptive and ambitious. He has willing subjected himself, his website, his company, his beliefs and his products to a crowdsourced-survey approach. Your participation and enthusiasm regarding this wonderful experiment is profoundly appreciated.

After you've seen the website, you might just come back here, click on the Rene Derme Poll # 1 at: https://ciof.wufoo.com/forms/rene-derme-poll-1/, submit your opinion (which is valued), and then come back here!

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We are rapidly approaching 100 respondents to this survey, and some of the most significant findings (in terms of the frequency of their being mentioned as a recurring theme amongst the respondent population) thus far have been these:

1) Most men and many women do not know what the term "cosmeceuticals"means. A female's perception will be more cosmetics-oriented (as in the use of anti-wrinkle creams, skin care creams and superficialities, for which they customarily pay very prices and invest large sums of disposable income), while a male's view will be more toward naturopathic medicine, life-extension and anti-aging. Males are more wary and want to see more third-party scientific or anectodotal evidence. Males (especially) want to be told (i.e., educated) before they are sold.

2) Respondents liked the limited, fine-tuned product focus, and the specialization of the different formulations and their common "theme."

3) Respondents would like to see a simpler opening page, with an educational introduction about the benefits of honey and the other ingredients. It is something artful (it softens the "sell"), but it is also scientific -- it strengthens the informational value of the site and creates more excitement, curiousity and confidence on the part of the prospective Rene Derme product purchaser.

There is much more to come. If you haven't done so already, take a good look at the site, fill out your evaluation, and let us have the benefit and honor of your viewpoint.

Thank you for your many constructive comments about Rene Derme's site.

Faithfully,

Douglas Castle,

for TNNWC Market Research, Surveys and Polls.

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FROM THE TNNWC NEWSROOM

FOR IMMEDIATE RELEASE:

Contact: TNNWC NEWS SERVICE
Contact Person: Kent Martin
Company Name: TNNWC Group, LLC / The National Networker Companies™
Telephone Number: 888.317.6495 (Extension 703)
Fax Number: 914.517.5944
Email Address: kent@tnnwc.com
Web site address: http://www.tnnwc.com

Minority-Owned Businesses Discover New Strategies, Sources for Funding

New York City, New York – Chairman and CEO of TNNWC Group, LLC, Douglas Castle, was a featured guest panelist and speaker at the MBE Annual Meeting of The New York & New Jersey Minority Supplier Business Council, held at the Pfizer Building on May 3^rd. Mr. Castle, with his vast experience and expertise in the areas of strategic planning, debt and equity capitalization, and corporate development for growing businesses and emerging enterprises, spoke about “Alternative Capital Strategies and Sources in a Challenging Economy.”

About The New York & New Jersey Minority Supplier Development Council, Inc. (“The Council”): The Council (http://www.nynjmsdc.org) is a not-for-profit organization, identifies minority suppliers; certifies bona-fide minority business enterprises (MBEs); and facilitates procurement opportunities between Corporate America and Council-certified minority suppliers. Established in 1973, The Council is a vital link between major corporations and minority business enterprises. Each year, members have reported billions of dollars spent with Council-certified MBEs. The Council is one of 37 regional affiliates of the National Minority Supplier Development Council, Inc. The Council enables corporations to diversify their base of comprehensive suppliers. This “linkage process” increases opportunities for Council-certified suppliers and helps facilitate employment and economic opportunities.

About TNNWC Group, LLC (“TNNWC”): TNNWC (http://www.tnnwc.com) is a comprehensive media and services provider conglomerate which addresses the needs of entrepreneurial businesses, emerging enterprises, and growing companies. Services provided include capital finance, global expansion, social media branding, publicity and public relations and electronic publishing.

Membership in TNNWC is free.
For Reprints of this Article: email kent@tnnwc.com.

Repeat Contact Information:

Contact Person: Kent Martin
Company Name: TNNWC Group, LLC / The National Networker Companies™
Telephone Number: 888.317.6495 (Extension 703)
Fax Number: 914.517.5944

Email Address: kent@tnnwc.com
Web site address: http://www.tnnwc.com

# # #

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and The TNNWC Global Team.

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