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Sunday, April 17, 2011

SEO and Url-Shorteners - Use Caution, Entrepreneurs | BUSINESS CAPITAL TRENDS

Bloggers, social networkers, e-commerce promoters, and just about every single entrepreneurial and techno-savvy individual involved in marketing, messaging, promoting, branding and buzz wants to know: "How will url shorteners impact my SEO?" TNNWC has some special insight. Of course we will not opportunistically take advantage of this chance to promote our own *soon to be released* url-shortening service. We will advise and inform our honored Members.

SEO and Url-Shorteners - Use Caution, Entrepreneurs

WebProNews had an interesting article about this very question. It makes for great reading, but be certain to do two things, as my long-late uncle Flagstaff (the black sheep of the family, albeit very wise in the ways of the world) one told me once after having consumed an adequate amount of vodka to ossify and embalm a standing yak:

"Pay special attention to the very last comments, and read between the last lines." ***


Here is an extract of the article, courtesy of WebProNews:

With Google looking more at social media these days, in terms of ranking signals, a lot of webmasters continue to wonder how Google treats URL-shorteners in terms of SEO.

Which URL-shorteners do you use to promote your content? Let us know.

This isn’t completely new information, but it still seems to be a topic that continues to come up fairly regularly. Google’s Matt Cutts addressed the issue in a video posted to Google’s Webmaster Help YouTube channel.

“Custom URL shorteners are essentially just like any other redirects,” he explains. “If we try to crawl a page, and we see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners (like or will do, if we see that 301 then that will pass PageRank to the final destination.”

“So in general, there really shouldn’t be any harm to using custom URL shorteners in your SEO,” he continues. “The PageRank will flow through. The anchor text will flow through, and so I wouldn’t necessarily worry about that at all.”

“Now, just to let you know, if you look at, for example, Twitter’s web pages, many of those links have a nofollow link,” he adds. “So those links that are on the webpage, may not necessarily flow PageRank, but we might be able to find out about those links through some other way – maybe a data feed or something like that. But just URL shorteners, as far as how they relate to SEO, are not necessarily a problem at all.”

When we spoke with Gil Reich of at SMX Advanced last summer, he suggested using shorteners that let you get keywords in the URLs.
Google actually updated its own URL shortener,, with some new features this past week. New features include: copy to clipboard, remove from dashboard, spam reporting, and improvements in speed and stability.

The portions of the above article extract were highlighted in red by Yours Truly. They are the ones which really carry the most precious advice and insights.

Our advice - Make every character count in your SEO efforts enhanced through 140-character limited social media:

*Optimize those first words (the payload). They are your primary hook.

*Funny or meaningful shortened urls (customized) are better.

*Use short, highly-focused, single word hashtags (i.e, don't use one like "#alluvialplain").

*Use your hashtags for directing readers, not for branding, unless you're already a well-established brand.

*Use a mix of upper-case and lower case letters.

*Using certain meaningful numbers is a great means of getting attention to your tweet or status update as well as for sharpening your messaging. Examples: "911" "411" "007"... you can probably recognize the pattern.


Chairman and CEO


Douglas Castle -Background, Blogs and Sites

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