by Dave Clarke
Towards the end of 2009 I wrote here about the then new book Get Off Your Arse (GOYA) from Brad Burton the Managing Director of the UK breakfast networking business, 4Networking. I recently spent some time with Brad and other UK Networking Leaders on the annual Netski trip where he gave me an advance copy of the now published Get Off Your Arse Too (GOYA2). I read the book on the flight to the French Alps from London and thoroughly enjoyed it. For me it reveals much more about why Brad does what he does with 4N. It's a motivational story and is well worth a read. Afterwards I asked Brad a few questions.
1. What's different from GOYA?
"I've grown up... well not really but its interesting. Some say GOYA2 should have been the first book, its still a groundbreaking look at life, business and networking. It expands on some of the key messages from the first. Think of it like a second coat of paint. Http://GetOffYourArse.bIz << will allow you to listen to a couple of audiochapters read by me for free."
2. You meet a lot of people networking so what's the biggest mistake people make?
"Selling without trust. In networking, to sell more sell less, and the book covers this off along with "Create the conditions where people buy". The networking world has moved on in my view. See, for me, its not about referals its about relationships. The nextgen of networker coming through recognises this. Business networking is not about business, its about people."
3. What's new in your world?
"Taking over the world! 4Networking has begun in Australia, and we now have 6 joined up groups successfully launched within 6 weeks. What's interesting about that is back in 2006 when we launched 4N, it took us 12 months to get 11 groups launched. 6 in 6 weeks... With 300+ linked breakfast groups in the UK now i think its fair to say we now know what we're doing!"
4. What's next?
"Next up 4N USA, but don't tell anyone its a secret. Ok?"
You heard it hear first! Brad is spot on when he says networking is about relationships. In my opinion real networking always has been.
Until next time...
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