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Thursday, October 15, 2009

DAVE CLARKE: Get off your Arse. New book from leader of UK based 4Networking

by Dave Clarke

Next month sees the publication of a new book from Brad Burton the Managing Director of the relatively young and fast growing successful UK breakfast networking business, 4Networking.

The title of the book, Get Off Your Arse, is sure to raise a few eyebrows in true Brad style. I asked Brad about the book and it's title.

Why write a book, Brad?

"You know Dave, in business it’s not all private number plates, fish tanks and spinning chairs when you start a business off and this book covers the highs, the lows of starting off a network which at the time was regarded a as a shut out shop..

People said I was mad for starting a breakfast network off, fast forward 3.5 years and those same people are now referring to me as a genius.

What’s with that title?

"I’m not one for controversy. Look the basics of any business is getting off your arse its that simple, no point in looking at an excel document, I encounter many Spreadsheet millionaires, each week its easy making money on spreadsheets I’ve done it 100’s of times. But unless you get off your arse that spreadsheet is never going to happen. And it’s an honest call to action to anyone in business of any size to look at the way you are doing things and begin to do things differently, not just for the sake of doing things differently, but clearly having created the fastest growing business breakfast in the world and it really is. 200 linked groups across the UK in just over 3 ½ years; 4Networking is both pretty special and different in the space."

So what next?

"The sequel is already underway, I got off my arse, a collection of stories and experiences that will bring together readers of the first book across the globe to see how and what they changed in order to make a positive difference. On the 4Networking side, well we’ve got our Directors over in Australia and in the USA paving the way to create 4Networking International.
Am I mad?
No I’m a genius

Thanks to Brad for sharing that in his usual forthright manner and do read the book. It's full of practical advice and insights from Brad who, in his own inimitable words, is an Author – Genius – Speaker and can often be found swanning around the UK with a pizza box. No really:

Good Networking!
Dave Clarke
Get 7 networking secrets for business success

For more information, please visit Dave's TNNW Bio.

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