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Sunday, February 13, 2011

BNI: Are You Guilty By Association?

Everything in life or business goes around your relationships. Everything you accomplish or fail to accomplish will be based upon other people in some way. Your ability to shape the right relationships with the right people will be critical in determining your success. Once you have the correct relationships in your life this will influence how quickly you achieve your goals.

A key part of goal setting is to identify the people, groups, and organizations that will help you achieve your goals because no one does it alone. To accomplish your goals you will need the help of lots of people. There are three categories of people whose help will be needed. These are the people in your business, your family and friends, and people in groups or organizations outside your business and social circle. You need to develop a strategy to work effectively with each group. How you interact with each group is a little differently with each one.

Let us start with your business contacts that are your key business relationships to assist you with your business goals? How do you plan to develop higher quality relationships with them? Make a list of everyone from your boss, colleagues, coworkers, subordinates, and especially, your customers, suppliers, and vendors. Which of these people have the greater ability to help you or hurt you in achieving your business goals?

A customer is anyone you depend on for success in your business or anyone who depends on you in any way. This definition means almost everyone around you is a customer in some way. For example, as an accountant during tax season anyone who seeks your advice is your primary customer. Your ability to satisfy your inquiries will have more of an impact on your future, your income, and your goals than any other single skill you have.

One of the best strategies you can use is to make a list of everything you believe you have been hired to do from your client. Answer the question, Why did they hire me? Then email this list to your client and ask them to review it and ensure it’s organized in order of their priority. Once they acknowledge what you think the job entails have a face to face meeting so the task letter can be signed in duplicate copies so each party knows exactly what you are contracted to accomplish for the year.

In a study a few chief executive officers were presented with 20 qualities of an ideal employee were asked to identify the most important. First was the ability to set priorities. Second was the ability to get the job done fast because they had the ability to execute quickly to accomplish the goal.

Make a list of the most important people in your business life. Develop a plan to help each person in some way. This can be giving them a referral for business or a need they may have in their personal life. When you give more than you receive you will see your business grow because your contacts will see your true belief - Givers Gain.

Jobs and referrals will proceed to you because you know how to make powerful and lasting connections with everybody you meet. Learn how to capitalize on your network because there’s no limit to the benefits you’ll experience when you master this incredible skill!

Ronda Zaragoza

With over 5,500 active chapters, and over 100,000 members throughout every populated continent worldwide, BNI is the largest and most successful business referral organization in the world. BNI was founded in 1985 by Dr. Ivan Misner and the organization, which allows only one person from each profession to join a chapter, offers members the opportunity to share ideas, contacts, and most importantly, referrals. Last year alone, members of BNI passed 6.2 million referrals, generating 2.6 billion dollars’ worth of business.

For more information on BNI, please visit or call BNI Headquarters at 909.608.7575.

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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