15-MINUTE MEDIA TACTICS: 5 Ways To Attract Readers To Your Blog

15-Minute Media Tactics with Sue Henry

Would you like to increase the number of people who find and read your blog regularly?

Writing a blog, regardless of how well it is written, is only the first step to attracting potential clients, customers, patients, or referral partners. Just because you write it doesn't mean they will read and engage in your post. Writing is generally the easy part. Getting readers is the hard part.

The purpose of most blogs is to increase profitability by demonstrating that you are credible, trustworthy, an expert in your field, and someone they are going to like.

Here are 5 ways you can attract and capture your target audience:

1. Add variety. Readers want to learn in a variety of different ways. Use video, audio, pictures, as well as the written word. People who don't like to read may watch your video. People who don't want to watch a video may upload your audio to their smartphone and listen to it as they exercise.


2. Bring in a hot topic, put your "spin" on it, and relate it back to your business, products, or services. For instance, I am a huge Keith Ferrazzi fan. Each time he publishes a new book, I'll run to the store, buy it, and read it. Then I'll take parts of it and relate it back to my topic. Of course I use Keith's name and the name of his book in the blog posts. Each time someone Google's Keith's name or the name of the book, my blog will also show up in the search. It creates maximizes exposure and also promotes someone I highly recommend! If Keith sees the post and likes it, he may tweet about it, sending his followers to my blog. Twitter lists the most-talked about topics. If you need an idea, look at the list and see how you can "spin" one of them your way.


3. Invite guest bloggers who have large followings. This often works best if the guest blogger is a referral partner which is defined as someone who knows your client or customer before you do, someone who is targeting your client or customer for a different, non-competing product or service, or someone your potential client goes to for advice on how to find you. I would recommend subscribing to their blog and making appropriate comments occasionally before asking them to be a guest blogger.


4. Use stories. Remember, facts tell but stories sell! Share a short story about someone who had a problem, how you solved the problem, and the results your client or customer experienced as a result of the problem being solved. Engage readers emotionally! This will create a desire for us to respond.


5. Invite your database to sign up for and read your blog. One of the easiest ways to create interest is to ask them to take a survey. (Free at http://www.surveymonkey.com/). Explain that you will be posting the results of the survey in your blog postings and ask them to sign up to read the results. Keep this entertaining and fun so they WANT to read it!

Blogging is a great way to attract the people who want, need, and are willing to buy what you offer. Add a dose of your personality and soon you'll have readers asking you how to buy.


For more information, please visit Sue's TNNWC Bio.

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15-MINUTE MEDIA TACTICS: 5 Ways To Attract Readers To Your Blog