TNNWC Publications And Informational Products Division publishes The National Networker (TNNWC) Weekly Newsletter and The BLUE TUESDAY Report especially for entrepreneurs and early-stage venturers; free weekly subscriptions to these informative publications are available online to all entrepreneurial Members of TNNWC.

Membership in TNNWC is free (it's automatic for any subscriber to any TNNWC Publication) and available at our website. When you arrive there, just click on any of the JOIN US or BECOME a MEMBER buttons or links.

Tuesday, December 07, 2010

15-MINUTE MEDIA TACTICS: 5 Ways To Attract Readers To Your Blog

15-Minute Media Tactics with Sue Henry

Would you like to increase the number of people who find and read your blog regularly?

Writing a blog, regardless of how well it is written, is only the first step to attracting potential clients, customers, patients, or referral partners. Just because you write it doesn't mean they will read and engage in your post. Writing is generally the easy part. Getting readers is the hard part.

The purpose of most blogs is to increase profitability by demonstrating that you are credible, trustworthy, an expert in your field, and someone they are going to like.

Here are 5 ways you can attract and capture your target audience:
  1. Add variety. Readers want to learn in a variety of different ways. Use video, audio, pictures, as well as the written word. People who don't like to read may watch your video. People who don't want to watch a video may upload your audio to their smartphone and listen to it as they exercise.

  2. Bring in a hot topic, put your "spin" on it, and relate it back to your business, products, or services. For instance, I am a huge Keith Ferrazzi fan. Each time he publishes a new book, I'll run to the store, buy it, and read it. Then I'll take parts of it and relate it back to my topic. Of course I use Keith's name and the name of his book in the blog posts. Each time someone Google's Keith's name or the name of the book, my blog will also show up in the search. It creates maximizes exposure and also promotes someone I highly recommend! If Keith sees the post and likes it, he may tweet about it, sending his followers to my blog. Twitter lists the most-talked about topics. If you need an idea, look at the list and see how you can "spin" one of them your way.

  3. Invite guest bloggers who have large followings. This often works best if the guest blogger is a referral partner which is defined as someone who knows your client or customer before you do, someone who is targeting your client or customer for a different, non-competing product or service, or someone your potential client goes to for advice on how to find you. I would recommend subscribing to their blog and making appropriate comments occasionally before asking them to be a guest blogger.

  4. Use stories. Remember, facts tell but stories sell! Share a short story about someone who had a problem, how you solved the problem, and the results your client or customer experienced as a result of the problem being solved. Engage readers emotionally! This will create a desire for us to respond.

  5. Invite your database to sign up for and read your blog. One of the easiest ways to create interest is to ask them to take a survey. (Free at Explain that you will be posting the results of the survey in your blog postings and ask them to sign up to read the results. Keep this entertaining and fun so they WANT to read it!
Blogging is a great way to attract the people who want, need, and are willing to buy what you offer. Add a dose of your personality and soon you'll have readers asking you how to buy.

For more information, please visit Sue's TNNWC Bio.

Membership is FREE!The NATIONAL NETWORKER™The BLUE TUESDAY Report™The NATIONAL NEWSPICKER™LEFT, RIGHT and CENTER™Customer Experience PracticeSpecialized Financing & Credit EnhancementEmerging Enterprise Venture Capital Program™Merchant Payment Processing SolutionsNews Releases, Publicity and Public RelationsBUZZWORKS™ - Branding and Social Media DominationMarket Research, Surveys and PollsAssessment ToolsBLOGWORKS™ - Expand Your Search Engine Presence, Positioning and CredibilityAdvertise with Us!Selected Service ProvidersInternational Connections Service - Go GlobalIntelligence and Information OperationsInstant Mobile Communications & ApplicationsCooperative Business Community
Visit Our WEBSITE for more!
Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth

Forward/Share This Article With Colleagues And Social Media:


Jerry W. Williamson said...

Thank you Sue. Your lists make it so simple to understand. Sometimes in our desire to be the best at what we do, we tend to over complicate things. You have a way of making everything seem to fall into place and be very applicable. I always enjoy reading what you have to offer us.

Sue Henry said...

Thank you, Jerry. I'm glad it helped!

Blog Archive

BNI News Feed

The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


Site Credits:

Featured in Alltop
ALLTOP Business
News Wire. HOT.
Cool Javascript codes for websites  Fabulous Free Calendars

Create FREE graphics at