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Monday, November 15, 2010

A NOTE FROM THE FOUNDER: Early 21st Century Survival Tactics

Early 21st Century Survival Tactics

by Adam J. Kovitz

I was delighted when the current Administration here in the U.S. signed into law the Small Business Jobs Act of 2010.  It was nice to see Government finally acknowledge the plight of companies that are not too big too fail, but are too small to afford lobbying power.
My problem (and perhaps yours too) is that I'm just too impatient to wait for Government to solve the problems of the real estate market crash, high unemployment and one of the country's worst recessions in history.  Remember...these are the same people who believe making air travel more "secure" means treating all air passengers like one would a criminal...pat them down.

I can't but wonder about the true depth of suffering and dehumanization emerging enterprises will now subject themselves to while they wait for the Small Business Association (SBA) to review their paperwork for the new funding for which we hopefully qualify or at one-time middle manager turned 1 year unemployed watching the time tick away at their unemployment benefits.

I also have a hard time believing that entrepreneurs are settling for this under the guise of "the new normal".  Perhaps things will never go back to the "good-old days" of main street and the general store, but there is certainly something that must be done in the brave new world of the 21st Century.  It's called survival.

When we think of the word "survival" we think of people living in jungles and eating bugs, but just recently I came across two independent articles linking entrepreneurialism to survival and security...interesting.

The first written by TNNWC's CEO, Douglas Castle:  Entrepreneurship for Survival and Security, and the second:  100 Countries Join Global Entrepreneurship Week in which Thom Ruhe, Director of Entrepreneurship for the Ewing Marion Kauffman Foundation is quoted as saying:

"Job security is a unicorn, a mythical beast. If you want a unicorn, you make the unicorn yourself."
Bottom line of both articles:  Entrepreneurship is the key survival tactic of the 21st Century and the only hope for any of us to achieve security.

To this end (and as promised over the past several weeks), TNNWC has launched and will be launching several new services for our members to survive in this uncertain time.  For the latest additions to your 21st Century Survival Kit, I strongly urge you to read this week's UPDATE BULLETIN to see what's new.

Speaking of new, from the "pages" of our weekly BNI Pavilion, we are proud to welcome Sue Henry as our newest columnist.  Sue is an organic dairy farmer and social media expert as well as speaker and writer (she contributed to the NY Times Bestseller, Masters of Sales).  In the past 18 months, Sue has generated over $34,000 in business using what she calls her "15 minute a day formula".  Just what exactly is this formula?  Find out in Sue's new column 15-Minute Media Tactics, which debuts this week.  WELCOME SUE!!!

More excitement to come...stay tuned!

All my best,


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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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