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Friday, August 06, 2010

THE SLOGANATOR: Networking is Only One Part of the Marketing Mix

Rhonda L.Sher

One of the most confusing things about marketing for some people is its relationship to advertising, sales and public relations. So let’s try to pull them apart and analyze them as simply as possible.

Marketing represents the total management effort to sell products, services or ideas successfully. Marketing is not just limited to advertising. Many other ingredients are necessary for a successful marketing effort. Marketing includes, but is not limited to, searching for potential clients who have a need for your products. Such issues as pricing ... is it competitively priced? ... distribution ... is it sufficiently available? ... sales policies, commission structures, credit policies, packaging, delivery, etc. are all issues which are at the core of the marketing question.

Marketing is not merely converting suspects to prospects ... and prospects to clients but rather the entire framework which holds product sales, service, manufacturing, and distribution together. Many business owners confuse marketing with advertising, which is only one part of the marketing mix. The marketing effort which underscores your product or service is like a gourmet recipe, when the total mix is correct, dining becomes more than a meal it becomes an experience.

Networking is only one of the communications tools within the total marketing mix. Other communications tools include advertising, public relations, image, branding, etc. So it follows that a successful marketing program includes a blended mix of all aspects of communications including company policies, advertising and public relations elements, and it goes without saying, that advertising should not be made to take the full brunt of a marketing effort which fails, nor full credit if it succeeds.

The beauty of networking is twofold. First, it combines many of these elements together. Secondly, it is that it usually isn’t capital intensive. Your networking effort combines the concept of image, public relations and advertising together. Moreover, it’s pro-active and allows you to both meet and present your unique selling proposition to your potential clients or customers. But remember, a networking event is not about making a sale but rather an introduction and hopefully an opportunity to establish another meeting at best. Always remember, that it only take two minutes to make a connection that can lead you to your next referral. Never stop networking.

Rhonda L Sher: The Sloganator Rhonda L Sher was born talking. She fell in love with words as a child and has never stopped communicating since. Her father once commented that she was vaccinated with a phonograph needle. Not only has Rhonda inherited her father's humor, but it's that quick wit that has become the signature that has helped propel her clients to stardom.Acclaimed Keynote and workshop leader, Rhonda has authored two books, "The 2 Minute Networker" and "The ABC's of LinkedIn," "Get LinkedIn or Get Left Out" as well as numerous action guides, articles, workbooks, jingles and corporate slogans.

In addition to writing, Rhonda uses her gift of gab as a featured keynote speaker, consultant and corporate trainer throughout North America. She has successfully taught hundreds of business men and women on the art of business networking and written hundreds of elevator pitches and slogans.Rhonda's greatest talent lies in her ability to create fabulously catchy slogans that are memorable, upbeat, easy to repeat and create instant brand identification. In addition to the books, audio and video, Rhonda creates slogans and taglines for her clients which are memorable, bring them business and make them, money. She works with you to create a corporate slogan for your business that sets you apart from your competition. Her creativity and energy will tap into your customer's mind and have your phone ringing off the hook with new business.

Rhonda's Products can be previewed at:

The Two Minute NetworkerMingle To Make Money

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The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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