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Sunday, August 08, 2010

A NOTE FROM THE FOUNDER: Getting Your Facts Straight

Getting Your Facts Straight

by Adam J. Kovitz

I love satire...I love comedy...I like laughing in general, which is why I am a huge fan of The Onion...a completely fake and satirical look at current events.

I love the publication so much that I even re-broadcast their articles through my Facebook profile, Twitter profile, etc.

Why? Because in these dark economic times, it's good to remind oneself that we can take things so seriously that it becomes detrimental to our physical and emotional health.

One of the things I find even funnier than many of The Onion's articles is when one of their articles is taken as gospel, editorialized and virally propagated across the internet.

Such an event happened recently when The Onion published an article with the following headline: "Report: Unemployment High Because People Keep Blowing Their Job Interviews" in which,

"According to the findings, seven out of 10 Americans could have landed their dream job last month if they had known where they see themselves in five years, and the number of unemployed could be reduced from 14.6 million to 5 million if everyone simply greeted potential employers with firmer handshakes, maintained eye contact, and stopped fiddling with their hair and face so much."

In it U.S. Labor Secretary Hilda Solis is "quoted" as saying,

"If we're going to dig ourselves out of this mess, Americans need to stop wearing blue jeans to interviews, even if they're nice blue jeans, and even if that particular office happens to have a relaxed dress code."

This, to me, is can you NOT laugh reading this? One person, in particular, saw this article and did not see it for what it was. As a result, they posted it to an employment network of over ten thousand readers and said,

"We have all seen this report earlier, and we know how ridiculous it is. Labor Secretary Hilda Solis is completely off mark here. From her remarks, do we take it that American employers have kept 9 million positions vacant, just because millions of candidates stuttered and otherwise blew their interviews? How much more absurd this could get?"

How much, indeed?

And while this is an hysterically funny example, it accentuates a great point: as we continually look to grow our own enterprises and rely heavily upon marketing tactics such as branding, advertising and networking to improve our credibility through visibility, we must be careful not to misrepresent ourselves or others, make claims we cannot back up or refer people to others without doing proper due diligence.

Let's get our facts straight - it's much harder to re-build credibility than it is to simply build it right the first time.  Sure, it might take more time, but consider the cost of a mistake or the loss of your own credibility.

Now if you'll excuse me, I have to make sure my cousin's three-headed, illegitimate love child doesn't get abducted by aliens...again. I hate when that happens.

Speaking of credibility...

TNNWC is always looking for good writers with real-world experience and credibility. This week we are proud to welcome David J. Dunworth, serial entrepreneur and all-around busy guy. David currently owns 7 businesses and calls himself, "The Over-caffeinated Entrepreneur". His column of the same name debuts this week in which he talks about life lessons learned while growing his various empires. WELCOME DAVID!!!

Next week: We've always been a fan of week TNNWC and BNI take things to a new level. Stay tuned!

All my best,


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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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