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Friday, July 16, 2010


Real Estate… And Other Things Of Value with Yossi Feigenson

I’m convinced that passion, desire, heart, sheer will, tenacity and belief in your work will trump skill, method, following systems and strategy almost every time. For the last several months I’ve written several articles and posts that present this idea in various forms. We seem to be overly strategized and systemized, constantly tweaking our message, and yet, we are finding that results are not improving. We seem to be forgetting one thing; you have to care deeply about what you do. I know that we have this awful economy to deal with, and it has played a huge role in lots of our lives. Believe me, I’m aware. But, it has also taught me something very valuable; more than ever before you MUST have a passion and strong belief in what you are doing.

If we’ve learned anything from this economic crisis is that it’s crucial to be totally invested in the work you do, quite simply, because the environment has been much more difficult. Almost everyone I know has had to question their career choice at some point in the process and pose these simple questions: is this what I want to be doing? Is this the work I have passion for? Do I want to keep fighting for this career? Or is there really something else I’d rather be doing, and the only reason I’ve been working at this particular job is because it was a way of earning money?

It’s not the better planned and strategized individual or company that survived this storm, rather, it was the person who kept on believing in themselves and their profession.

Here’s the difference: A person who is methodical, follows the manual, executes the system to a tee is hopeful it will lead to good results. But what happens if the results aren’t there? Well the person will say that they did all they could and if it wasn’t meant to be, it wasn’t meant to be. I’ll try again tomorrow. The passionate person, on the other hand, may not follow the steps as skillfully but he simply will not stop and be unrelenting until he gets results. A client recently said to me “I can’t go to sleep at night if I don’t secure a new client during the day”. That line has resonated and remained in my mind.

What this says to me is that we need to use this opportunity to really dig deep and discover our inner passions. What excites us? What drives us? What do we care about? We have to align our inner passions and interests with the work we acquire. Once we figure that out our chances for success are greatly enhanced.

In the small business arena, where the people play such a critical role in the success of a company, it is crucial to hire people who care. Skills are crucial. No doubt. You need good people who bring the necessary skill sets. However, success or failure will most likely lie in the passion your employees have for your company, your product, service or industry.

I leave you with an exercise: assume that money is not a factor; how do you want to spend your time and what gets you excited? And then, work from there.

For More information, please visit Yossi's TNNWC Bio.

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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