The Net-Tech Report with Chris Kauza
Bottom Line:
Without the right keyword optimization in place, you website is a nothing more than a beautiful billboard on a deserted road, that no one will ever see. Do it right, and your website can become the most important billboard on a super highway filled with cars (i.e. - customers) who ONLY want to see what you are offering.
Keyword Optimization is part “Art” and part “Science”. It is the process of determining the best keywords and key phrases that your customers and prospects type into a search engine window, in order to find your company’s products and services. Your keywords or keyword phrases should support your Brand and help drive your overall Marketing Strategy. Keyword Selection and Optimization is a fundamental core aspect of any Search Engine Optimization (SEO) Strategy. Do a good job of this and your web pages will receive higher search engine rankings. Do a poor job and you run the risk of never being found through search engine queries.
There are a number of tools and methods to help you optimize your website, some are free and some require payment. One of the most popular – freely available – is the Adwords Tool from Google (www.google.com/adwords). Using this tool can give you enough information to find out how many search engine results there were for a particular keyword or phrase.
Better search engine optimization is the key to get your site performing where you want it to and getting top rankings. Keyword optimization tools are a quick and easy way to determine the best “supply and demand” ratio for your keywords; you want to "work smarter not harder".
Taking the time to search for keywords that are relevant to the topic of your web page in the beginning can pay dividends down the road. Good keyword optimization will improve your web pages’ search engine rankings by helping the search engines more easily understand your content. The more easily they understand what your webpage is about, the more easily the search engines can appropriately rank it in the right search engine result. Search engines want to return relevant search engine results, which in turn, helps visitors find your site when they are performing their searches. By adding finely tuned keywords and keyword phrases to your web pages, you can bring as many relevant visitors to your site as possible.
The most important aspects of keyword optimization include:
- learning how to use keyword optimization tools
- sorting keywords by popularity
- refining and combining phrases
- writing titles using the most relevant two and three keyword phrases
- writing properly optimized descriptions and keyword Meta tags
Once you submit your optimized site to the search engines, you will start to see good results over a period of time – it can take anywhere from two week to two months or more, before all of the top search engines re-index (“spider”) your web page. Tagging your pages with the phrases that best match the overall theme of your site will ensure that users will find your site when searching for similar content. Try to choose relevant and popular keywords and phrases for your company – but not “too popular” as it may take a long time before your web page gets ranked.
Keyword optimization should cover everything you need to know for optimal web page performance - from structuring your account to editing keywords and web page text. Also be sure to include relevant keyword variations including singular and plural versions of specific, relevant two and three word keyword phrases. You may also want to consider including misspellings of important keywords in your web page description, as you may be able to rank highly for those as well. Sometimes, your customer might take a “wrong” path to the “right” destination – your product or service.
For more information, please visit Chris's TNNWC Bio.
Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
“Empowering Emerging Enterprises”
The National Networker Publications™ produced by TNNWC Group, LLC
“Empowering Emerging Enterprises”
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