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Friday, July 23, 2010

BEING THERE WHEN IT COUNTS: I’m Too Busy to Make Money!

Being There When It Counts with Rick Itzkowich

Bottom Line
In this article you will recognize why being “too busy” is costing you a fortune. That there is a difference between activity and productivity and why you need to invest time to make money.

How busy are you?

Here are a few of Webster’s definitions of busy:
1. actively and attentively engaged in work or a pastime: busy with her work.
2. not at leisure; otherwise engaged: He couldn't see any visitors because he was busy.
3. full of or characterized by activity: a busy life.

Today I checked in with three people I hadn’t seen for a while, and I asked how they were doing. Two out of the three responded with “I’m busy.” I then asked, “Is that a good thing or a bad thing?” Neither one of them thought it was a good thing. When I continued probing why they were so busy, they both said they were working really hard to try to get their businesses going, and that’s the reason they were so busy.

The problem here is that they were confusing Activity with Productivity.

Again, let’s see how Webster defines these two words.

1. the state or quality of being active: There was not much activity in the stock market today. He doesn't have enough physical activity in his life.
2. a specific deed, action, function, or sphere of action: social activities.
3. a use of energy or force; an active movement or operation.

1. having the power of producing; generative; creative: a productive effort.

As you can see, there is a quite a difference between being active and being productive. My experience is that people who are productive hardly ever complain about being busy and vice versa.

I recently launched a new program called Referrals Mean Business. In this program I’m guaranteeing that the people who participate will earn at least twice as much as they paid for the course within three months, or they’ll get their money back. I can do this because I have proven strategies that have worked for the hundreds of people to whom I have taught the principles. This program is almost sold out. What’s fascinating about the registration stats is that most of the people who are on board with the program are doing quite well in their business. Abraham Lincoln once said, "Give me six hours to chop down a tree, and I will spend the first four sharpening the axe." These people recognize that investing in training always pays off.

Oh, by they way, the two people I referenced at the beginning of the article were too busy. Neither one of them would take me up on my offer to do the program. Their reason? They couldn’t afford to take the time since their entire focus was on getting their business going! How ironic. The people who need the Referrals Mean Business the most are the least likely to engage and attend.

So, when you find yourself thinking or saying how busy you are, stop and focus instead on what activity will yield you the greatest productivity and results. Here’s a great question for you: What’s the best use of my time RIGHT NOW, so that I can be productive?

This month's QuoteAction is by Personal Achievement Coach, Michael Altshuler

"The bad news is time flies. The good news is you're the pilot."

Your action is to make time for something that you enjoy doing but haven't done lately.

Enjoy an Extraordinary Month!

Click *here* to find out more about QuoteActions and some of the other innovative products and services offered by THE NATIONAL NETWORKER.

As the creator of QuoteActions, a unique relationship building system, Rick Itzkowich finds his articles, podcasts and blog messages regarding keeping your brand "top of mind" in high demand.

His, latest product
LinkedIn Power Success System, is a must for those people wanting to earn money using LinkedIn.

Rick is also the Co-founder and Vice President of
Productive Learning & Leisure, a personal development training company for corporations and individuals.

Rick can be reached

For more information please visit Rick's TNNWC Bio.

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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