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Sunday, June 27, 2010

THE SLOGANATOR: Put A Face On Your Profile

Rhonda L.Sher

In today’s technological age, the way in which we network has changed dramatically. In the “old days,” networking was about personal contact. Relationships were built, ideas were birthed and business was built through personal experience, and as a result, it was easier to build that necessary bridge of trust and confidence that is at the core of all networking principles. Of course the difficulty, in the “old days” was that networking was more labor intensive than it is today.

That’s not to say that the old fashioned way of meeting people has disappeared, it’s just become a less frequently used way of meeting people. Nonetheless, it’s just as important today as it was in the past.

In today’s electronic age … networking is the purpose behind many internet businesses and all of the social media giants. Applications like Facebook, Twitter and LinkedIn have become a super highway for personal and professional introduction, which is not to say that personal connections aren’t still important, they’ve just become a smaller part of our marketing mix.

Most every fortune 500 company has a presence on LinkedIn. In fact, more than 70 million subscribers use LinkedIn every day. Yet, despite this immense universe of prospects and the power of the engine behind it, most of us misunderstand how to use LinkedIn and as a result fail to exploit its potential.

A simple question we might ask ourselves is “how could even 1/10th of one percent of those 70 million prospects influence your bottom line?"

Regrettably, with the explosion of the internet, wi-fi applications, texting and growth of the social media providers, we’ve traded quality for quantity. We assume because creating our profile, requesting recommendations or searching potential prospects in cyberspace is easy, that it’s the preferred path to an introduction.

The problem is that anyone can promote themselves or exaggerate their experience or credentials while hiding behind the curtain of protection that comes with the creation of a great profile or website. So, In this week’s column I’m simply asking you, how can you differentiate yourself from everyone else? How can you create a personality behind your profile? In fact, a face behind your message or offer? Think about that for a moment, then I’ll give you the answer.

Video! Today, most every digital camera comes with a digital video recorder. More importantly, you can hire professionals to create a customized video message that is specifically tailored to you … easily and inexpensively. What used to cost thousands of dollars to produce is now affordable for everyone.

Your video message bridges the gap between technological contact and personal contact, and can lay down the foundation of reliability, credibility and trust which is essential in every relationship. Because your video message specifically talks to them, even though it’s directed to a universe that is 70 million strong!

In my next column, I’m going to show you how easily you can do this, and how dramatically posting video on your profile can impact your future business opportunities.

Rhonda L Sher: The Sloganator Rhonda L Sher was born talking. She fell in love with words as a child and has never stopped communicating since. Her father once commented that she was vaccinated with a phonograph needle. Not only has Rhonda inherited her father's humor, but it's that quick wit that has become the signature that has helped propel her clients to stardom.Acclaimed Keynote and workshop leader, Rhonda has authored two books, "The 2 Minute Networker" and "The ABC's of LinkedIn," "Get LinkedIn or Get Left Out" as well as numerous action guides, articles, workbooks, jingles and corporate slogans.

In addition to writing, Rhonda uses her gift of gab as a featured keynote speaker, consultant and corporate trainer throughout North America. She has successfully taught hundreds of business men and women on the art of business networking and written hundreds of elevator pitches and slogans.Rhonda's greatest talent lies in her ability to create fabulously catchy slogans that are memorable, upbeat, easy to repeat and create instant brand identification. In addition to the books, audio and video, Rhonda creates slogans and taglines for her clients which are memorable, bring them business and make them, money. She works with you to create a corporate slogan for your business that sets you apart from your competition. Her creativity and energy will tap into your customer's mind and have your phone ringing off the hook with new business.

Rhonda's Products can be previewed at:

The Two Minute NetworkerMingle To Make Money

The National Networker Companies™ and TNNWC Group, LLC

Empowering Emerging Enterprises”

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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.


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