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Sunday, April 11, 2010

DOUGLAS CASTLE RANTS: Two Keys to Success - 1) Persist and 2) Maintain Momentum





TWO KEYS TO SUCCESS - 1) PERSIST and 2) MAINTAIN MOMENTUM.


Dear Readers:

I was a terrible student, especially when it came to math and physics (college calculus probably caused me some permanent brain damage).

Having said that, I remember a bit about the concept of INERTIA ("...an object at rest tends to remain at rest; similarly, an object in motion tends to remain in motion...") and a bit of wisdom from DRIVER EDUCATION TIPS ( "...when heading uphill, if you take your foot off of the accelerator, not only will you stop going forward, but you'll wind up rolling backward...").

These two principles combine to either make us successful, or to keep us trapped in failure. If we visualize a goal ( i.e., subscribing 1,000 readers, bench pressing 305 pounds, owning a brand new home, mastering a foreign language), we are merely initiating the process. When we take our first action steps (i.e., clicking on a website 100 times per day, calling 15 contacts every morning, working out 4 times per week, writing a paragraph per day), we are merely activating the process.

While it is wonderful to initiate and to activate, we must persist and maintain our momentum in order to actually achieve our goal. It is human nature to get lazy, or to lose enthusiasm after doing something for a short period. This tendency not only causes us not to succeed, but it causes us to fail...to slide backwards and to fall harder... to become disillusioned and to give up our dreams…. to gain 20 pounds after having lost 10.

PERSIST and MAINTAIN YOUR MOMENTUM.

Faithfully,

Douglas Castle





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The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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