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Sunday, January 17, 2010

MASTERING THE MEMBERSHIP MAZE: Economic Recovery Is Our Responsibility


Mastering the Membership Maze
with Glen Gould


Today you can spark an economic revolution. Are you up for the challenge?

It has been said that environment is a direct reflection of the people in it. If you want to change the environment, just change the people. Shouldn't this apply to our economic situation as well? So how do we change the local economy? By changing the way the people interact and do business. When each of us becomes more focused on helping our friends, neighbors, and local businesses, everyone will experience an economic revival and it starts by referring friends and acquaintances to people we know.

And best of all, it's not a new skill to learn. You've already referred people to others before. Maybe you referred a friend to a local dry cleaners or auto mechanic. Perhaps you helped someone find a store in town when asked, or maybe you just conveyed well wishes from one friend to another. These are all forms of networking. Everyone is networking all the time, whether for business, charity or friendship, networking is a part of all our lives.

Networking is and has been one of the most relied upon ways for small and large businesses alike to build their business base. Networking is cost effective, easily measured for success or failure, and often times fun! It brings great joy to know that you have helped someone address a need or solve a problem

Most everyone knows that a customer that comes to us through word of mouth promotion is very likely to be one who will become a loyal customer and one who will send us future referrals. But did you know that a potential contributor to your favorite charity will donate more money more often if they have a personal or networked relationship with that charity? Even our relationships are enhanced when we are referred to a potential new friend. As the saying goes, “Any friend of yours is a friend of mine”. What most people don’t know is they can control to a large extent the quantity and quality of the referrals they receive.

There is a golden rule in networking as there is in life; treat others the way you wish to be treated. In business, local business owners wish for local consumers to shop in their store. As consumers, we wish for businesses to give us excellent service, quality, and value for the price we pay. Whether buying or selling, we wish for others to consider our needs.

So here's the challenge: Start your own personal economic revolution today. Meet someone new or get to know someone you already know better. Ask them how you can help them and then go about the process of connecting them to someone you know. Remember, successful networking and economic recovery will happen when we remember the golden rule.

Glen Gould is a business growth and relationship thought leader. He understands business people and how they connect and helps companies large and small to achieve more through targeted verbal messaging and strategic networking. He is a sought-after speaker and trainer and the author of numerous audio programs and books including his latest release 101 Networking Nuggets ebook. Visit http://thesuccessfulnetworker.com/101_Ebook.html or email Glen@InspirationAgents.com to learn more.


Glen Gould

glen@inspirationagents.com

770-435-0781

For more information, please visit Glen's TNNW Bio.

www.InspirationAgents.com
Inspiring Positive Change

www.IsYourNetworkingWorking.com
Powerful Networking Tools

www.AtlantaCommunityBreakfast.com

Bringing business people together to discuss faith and values in the workplace


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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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