BLUE THING #10: BACKTALK: Comments From Our Readers

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Here are some of your comments on our recent TNNW articles:


Beth Barany: Daily RSS Submission
Books are Here to Stay

"You're right -- books are here to stay even though the 'medium' is changing. An author can be a subject matter expert or a fiction story teller, but the medium they promote their writing from is essentially a 'book.' "With all the proliferation of books, ebooks and more, promoting a book as a product and making your message stand out from the crowd is critical. "Starting with a unique, compelling and clever Web or book-oriented Micro site is an effective technique to elaborate and entice viewers to find out more and order the book (in whatever format they choose!) Burick Communication Design can help by creating that one-of-a-kind visually distinctive web presence for a new book introduction. "Combined with an effective social media and marketing campaign it will provide positive analytics and stronger sales volume than a do-it-yourself solution strategy that loses credibility and effectiveness. "Visit this example from the 2009 Arizona Kidney Foundations Authors Luncheon featuring Larry King as MC and see what the magic of a well-executed Micro site can do! "http://www.ermabombeckauthorsluncheon.org/"
- Eileen Burick, President, Burick Communication Design, eileen@burick.com 602-866-3305 voice | 602-357-3245 fax | 602-363-9291 cell




Teri Aulph: Beyond the Cubicle - Corporate Culture
Culturally speaking...are you where you need to be?

"I agree with Terri about the importance of company culture. But I do not believe that many companies use culture (or the employees personality) as a basis for hiring. If they did you would find your workforce to much more highly engaged. To me, the company culture is one of the 3 primary ingredients of an engaged workforce. The other two are the leadership styles practiced in the organization and the employee expectations. "Thanks for a well done article..."
- Dave Meyer

"Dave, you are correct in saying few companies use corporate culture as a criteria when hiring. Too many look only at the resume and the professionalism of the interview. Employee assessments are available (I sell them) that measure how well someone will fit in based on culture, including whether the company is managed using traditional or contemporary styles."
- Rick Weaver




Douglas Castle: This Might Hurt
"Who are you and Why are you here?" - THE NEED TO STATE YOUR MISSION

"What a great article. Too often, we mask our lack of professionalism with obfuscatory language and verbal palliatives. This is especially true in education where a lack of a defined body of knowledge is explained by inane buzzwords and catch phrases, neither of which address the primary question 'Why can't Johnny read?' "I believe the same is true for management consultants, where as you know, there as as many theories of effective management as there are grains of sand. "Doctors, lawyers and accountants deal with a concrete body of knowledge. Often the situation 'is what it is' and lends itself to rational explanation. One can therefore expect a quantifiable outcome. "Not so however, when dealing with abstractions; ie. management consultants or educators where outcomes are less certain and therefore less measurable. "Business owners must learn to discriminate between 'buzzword speak' and reality. That means looking at your business and asking 'Just what do I want this consultant to do for me?'. More sales, more business. Not his job! The consultant must be able to examine your structure and help define a practical course of remediation which makes sense for you. "You've often laughed when I ask 'what's your point?' Now you know why."
- Gabriel Seigel, guitarman1811@aol.com







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BLUE THING #10: BACKTALK: Comments From Our Readers