Being There When It Counts with Rick Itzkowich
One of the most intriguing concepts I have been promoting over the last few years is the idea that you are only one person away from having someone help you recognize your goals and dreams. What would happen to your business enterprise if someone who is highly visible and influential decided to endorse you? Let's say Donald Trump or Warren Buffet, or maybe the executive director of a professional organization with hundreds of thousands of members. Do you see where I am going with this idea?
Two years ago, my company launched a product called QuoteActions. It is a system that allows entrepreneurs, independent contractors and small business owners a way to stay in touch and open conversations with their prized database(s). Our business plan projects 2,000 sales in two years.
However, based on this article's title, there is no reason why this couldn't happen a lot sooner. In effect, all I would need to do is catch the attention of one highly influential person who already does business with my target market(s) This person would also serve the wants and needs of small business owners and/or independent service providers. If they were to endorse my products and services to their clients, I believe the timeframe would be significantly reduced.
Here's the interesting part. Recently I attended my local BNI networking event. One of the visitors sat next to me. We spoke for a few minutes, and he told me that my business sounded interesting. We exchanged business cards and decided to look at how we might be able to work together in the future.
After reviewing my website and my blog, he called to let me know we did in fact have something his firm was looking for. As a partner in a leading business development sales training firm in Southern California, they had been looking for a company that does experiential learning to help their clients. They have a database of over 200,000—all are small business owners, entrepreneurs and service providers.
Imagine what could happen if his company decides to promote and become an affiliate provider of our product? When you combine the database numbers with the credibility this person has with his clients, we could reach our 2,000 goal within weeks. Think about it--if only 1% of their contacts respond positively, it’s a win-win for both companies. I'm not saying this will happen, however, it is now a very real possibility.
We have a tendency to project the future based on what has happened in the past. We often extrapolate numbers based on averages from previous months or years. While this approach seems logical, it doesn’t have to be so. Just remember, you are only one person away from blowing those predictions out of the water.
I don’t know who that person is, or where I will meet them, although sites like TNNW greatly increase my chances. But I do know one thing, the odds that I will find them – or they find me – are greater the more I believe and trust in this process. The mind works like a missile. Once it locks into a target; it finds a way to get there.
In fact, I wonder if YOU reading this article could be that influential person for me!
This Month's QuoteAction is by Author, Larry Bennett
“You're one connection away from being able to change your life.”
Your action for today is to identify three people you want to meet that could add value to your business or personal life and write an intention to have that happen.
Enjoy an Extraordinary Month!
Click *here* to find out more about QuoteActions and some of the other innovative products and services offered by THE NATIONAL NETWORKER.
As the creator of the QuoteActions, a unique relationship building system, Rick Itzkowich finds his articles, podcasts and blog messages regarding keeping your brand "top of mind" in high demand. His latest eBook, Social Networking for Business Profits, uses cost-effective follow up strategies. Rick is also the Co-founder and Vice President of Productive Learning & Leisure, a personal development training company for corporations and individuals. Rick can be reached at rick@productivelearning.com.
For more about Rick Itzkowich, please click here.
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1 comment:
Rick,
I agree with you. Being referred could means the difference of getting a good and solid deal or even being recognized as a true / good professional.
I did close a good deal last week by using my network and having good references about my professional profile, company clients and projects.
Today, most of the companies are looking for partners to reduce business costs, fulfill time frames and truly act as a partner.
I spent / invest a part of my business time building relationship. I hope to be recognized as a good person / professional by someone important and who matters.
Daniel Itzicovitch
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