Net-Tech Report with Chris KauzaLast month I told you how to optimize the content of your press release so that it would get picked up by the search engines when you distributed it. This month, I am going to share some additional tactics with you about how to use some basic SEO principles – and some paid and free PR websites – to help bring more visibility to your press release.
PAID VS. FREE
Among the paid PR sites, PR Web is king. Their prices range from $80 - $460 per press release, but get you in front of some of the best distribution points for your press release. They also include certain social media properties in their distribution, which search engines look upon as “newsworthy” sites – thus giving your content a greater weight to the search engines. If your budget allows, they should be one of your considered alternatives.
PRLog is a free press release site, and generally has a good perceived reputation for press release distribution. They have a number of features and if you have “no budget” for press release distribution, you should look to this site as one of your distribution channels. However, a good hybrid solution is Free Press Release. They have several paid and unpaid PR distribution alternatives to choose from – none more than $30 per press release. If you want to be more conservative with your ad spending, you should evaluate Free Press Release and see if they meet your needs. These sites just get you started; doing a search on “free PR distribution” or something similar, will give you a number of alternatives to choose from.
With PRWeb, your press release will be seen by Google, Yahoo and Bing – typically within as little as 24 – 48 hours. Once indexed, it will show in the news section and also in the main search index. If you have crafted your release as we discussed last month, you should see an increase in traffic for the next few months.
TIMELINE FOR PRESS RELEASE SUBMISSION
When submitting your press release, you can decide the day you want it released for publishing. Usually it is set two days from the day you submit. Once it is released, it is then fed to media outlet websites all over the country. These outlets then decide if they are going to publish your article on their website. You can usually see how many outlets have picked up your release for publishing, along with how many people have read it. Google, Yahoo and Bing will index your press release and make it available within their news search index the same day it was submitted. Once your article has made it to their news index, it will also be included in the main search index shortly thereafter. Within a few days of publishing, you should notice your press release being accessible within the main search indexes of Google, Yahoo & Bing.
Getting your article into the main search result is the key to “getting it seen”; doing so will result in highly qualified / relevant search engine traffic. By association, the links posted within the press release can also give a boost to your Page Rank, and will be spidered by the search engines. Press releases tend to appear in the index quicker than any other method currently available on the internet.
GET YOUR PRESS RELEASE ON GOOGLE, YAHOO, Bing & MORE
As of this writing, PrWeb.com will allow you to submit your press release for free. You will get a tracking number for your press release, once you have successfully completed and submitted it successfully.
OVERVIEW OF FORMULA FOR SUCCESS
Here's a quick review of what we discussed this month and last month:
- Ensure you write your press released based on the subject matter and topics (“keywords”) you want to get ranked for.
- Ensure you have proper linkage within the article.
- Proof-read your article before submission.
- Submit your article using one of the press release distribution sites listed above.
- Monitor the reads and pickups for your article with news resources.
- Monitor for search engine pickup of your article (main search index).
- Once indexed in main search engine, monitor for keywords.
- 8) Repeat this process for every press release written – and consider submitting a unique press release each week, as this will help you with SEO.
I hope you enjoyed this series on how to write a Search Engine Optimized (SEO) press release. If you'd like more information, feel free to contact me directly at ckauza “at” FettMarketing.com, or review our website at www.FettMarketing.com.
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